Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, PR 20, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 8 Wrong Questions PR Firms Are Asking About Social Media

The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are […]

Social Business, Social Media Measurement, Social Media Strategy, Social Media ROI, Social Media Staffing and Operations

Social Media is the Servant of Strategy, Not the Master

whip

Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing […]

Digital Marketing, Guest Posts, Mobile, Social Media Case Studies, Social Media Measurement, Integrated Marketing and Media, Social Media ROI

Driving Sales with Relevancy and Utility

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Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. […]

Digital Marketing, Social Business, Social Media Measurement, Social Media ROI, Social Media Staffing and Operations

Are You Suffering From Premature Calculation?

cheeto

Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit […]

Digital Marketing, Social Media Measurement, Social Media Tools, Social Media ROI

A Social Media Scoreboard That Works

Default campaign - SWIX

Clearly, there’s no shortage of data and possible social media success metrics. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social […]

Content Marketing, Digital Marketing, Social Media Measurement, Blogging and Content Creation, Social Media ROI

How to Match 10 Key Success Metrics to Your Blogging Strategy

blogging metrics

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone […]

Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Tools, Personal Branding, Social Media Marketing, Social Media ROI, Twitter Top 20 Interviews

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

dr trey pennington

Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s […]

Digital Marketing, Email, Social Media Measurement, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing, Social Media ROI

Social Media is a Samaritan, not a Savior

socialmediasamaritan

The problem with a lot of traditional marketing is that the call to action is too heavy-handed. “Visit your Toyota dealer now” or “Call this toll-free number” or “McRib is back, but only for a limited time.” Each of these forces the recipient of the message – the consumer – to make a yes/no decision. […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media ROI

The Death of Sexy – Social Media, Integration and Real Business

social media integration

Maybe we’ve gotten a little ahead of ourselves? In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can socially enable the marketing we’ve been doing all along. Sure it’s exciting to play with all the shiny new social media toys […]

Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Marketing, Social Media ROI

Social Media Marketing Case Study – More is More

spellbinders social media case study

The last social media case study in a 3-part series this week. Sometimes, your customers should be the star of your social media show, not the brand. That notion is at the heart of this social media case study featuring Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If […]

Community Management, Content Marketing, Convince and Convert, Social Media Case Studies, Social Media Measurement, Social Media Strategy

11 Must-Dos for the Serious Blogger

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First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger  View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, […]

Content Marketing, Digital Marketing, Social Media Measurement, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Social Media ROI

Finally! A Blog Post Scoreboard

social media consulting 1

Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools. The new PostRank […]