Social Media Measurement, Social Media Strategy, Social Media Tools, Facebook, Social Media Metrics

4 Ways to Thump Your Competition with Better Facebook Analysis

Knockout Conversation Mining eBook

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the […]

Social Media Measurement, Social Media Tools, Facebook, Social Media Measurement, Social Media Metrics

How to Track Facebook Success Or Failure with Real-Time Stats

Right This Minute PageLever Now

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]