I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote [...]
5 Ways to Humanize Your Brand on Twitter
Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure [...]
Crystal Light Challenged Getting Ready For Bikini Season
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a [...]
(Video) 4 Mistakes You Make When Posting Video on Your Blog
Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way [...]
Social Media Optimization 3 Steps to Tweeting with a Purpose
Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is [...]
