Is the golden goose poisoned before it’s even an adult? The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research from [...]
What Are Your Go-To Social Media Resources?
Ian Greenleigh, the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. There really isn’t any research around what marketers are reading, other than mathematical rankings like AdAge 150 [...]
Why Looking in the Mirror Makes an Ass Out of U and Me
Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. It’s human nature. We figure that since we like tennis, and we know a few of our customers that like tennis, it stands to [...]
Is Facebook Suffocating the Rest of Social Media?
Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. For the first time, the percentage of U.S. consumers engaged in certain social behaviors actually went down, not up. Is the bloom off the rose? Is this the long-promised social media backlash? Overall, social media [...]
6 Timely Tips for Twitter Success
New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has [...]
