Social Media Research

Fix Your Social Media and Website Message Conflicts

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Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Positioning in business is related to how we describe ourselves to the world. Today, I have examined a recent positioning change by Accenture. Consider Accenture’s online positioning changes when you go […]

Social Media Research

Is This the Year of Emotion for the Brand Bowl?

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After the Super Bowl, the NFL themselves noted that this year’s ads were surprisingly devoid of “crude jokes” or “sexual innuendo,” and also noted that “uncomfortable scenes were missing.” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. Even GoDaddy, the venerated […]

Social Media Research

Do Contests Work on Twitter?

Do Contests Work on Twitter?

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter […]

Social Media Research

Why Content Marketers Need Better Statistics

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One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. They needed the statistic within two hours for use […]

Social Media Research

The Surprising Places Marketers Plan to Increase Budgets in 2014

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Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting […]