New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
For businesses marketing to social media users, the dilemma of how to optimize your marketing investment, content, and business impact on social media is important. Find out where you should focus your efforts and why.
The World Cup is already prepared to be the most social sporting event ever. Learn how marketers plan to connect with fans using hashtags, newsrooms, and shareable ads like never before.
A new study from Chango and Digiday show that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.
The real-time data on nearly 20,000 Facebook business pages has been used to determine several best practices for Facebook engagement. Learn about what works and what doesn’t on both B2C and B2B Facebook pages.
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage.
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.
We are in the first inning of the MLB season with opening day a month or so behind us. With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. […]
Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Positioning in business is related to how we describe ourselves to the world. Today, I have examined a recent positioning change by Accenture. Consider Accenture’s online […]
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The study was based on an experimental design with a sample comprising 900 casino visitors in Las […]
There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was. Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of […]
The latest edition of The CMO Survey, from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are […]
After the Super Bowl, the NFL themselves noted that this year’s ads were surprisingly devoid of “crude jokes” or “sexual innuendo,” and also noted that “uncomfortable scenes were missing.” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure […]
When it comes to expanding your the reach of your Facebook page sometimes all you have to do is ask. How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a […]