The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
Is a potential client playing the field or looking for love? Clients’ answers to these agency questions can help you know the difference.
What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
15 new Facebook advertising statistics and what they mean, from Jay Baer’s interpretation of the new Facebook advertising report from Salesforce ExactTarget Marketing Cloud
That chill in the air and football everywhere tells us that Fall is finally back, but for those of us who are parents it means something even more important – school is back! I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from […]
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
For businesses marketing to social media users, the dilemma of how to optimize your marketing investment, content, and business impact on social media is important. Find out where you should focus your efforts and why.
The World Cup is already prepared to be the most social sporting event ever. Learn how marketers plan to connect with fans using hashtags, newsrooms, and shareable ads like never before.
A new study from Chango and Digiday show that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.
The real-time data on nearly 20,000 Facebook business pages has been used to determine several best practices for Facebook engagement. Learn about what works and what doesn’t on both B2C and B2B Facebook pages.
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage.