YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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4 Reasons Google Bought Wildfire

Wildfire, a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. (Happy day for Gary Vaynerchuk, who was an angel investor in Wildfire). It was just a matter of time,  as given that Buddy Media, Vitrue, Involver, and Context Optional [...]

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion.

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus.

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. I’ll clarify the categories below…

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