Digital Marketing, Social Business, Social Media Measurement, Social Media ROI, Social Media Staffing and Operations

Are You Suffering From Premature Calculation?

cheeto

Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit […]

Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media, Social Media Staffing and Operations

Build Your Brand a Social Content Ladder in 5 Steps

social content ladder

Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a […]

Digital Marketing, Social Business, Social Media Strategy, Integrated Marketing and Media, Social Media Staffing and Operations

Getting Serious About Social Media

LettersToTheCSuite_Final.pdf (page 1 of 16)

My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media. It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have […]

Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Agency Promotion, Integrated Marketing and Media, Social Media Staffing and Operations

6 Critical Services Agencies Must Provide to Stay Relevant in Social Media

6 critical agency services

Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and […]

Community Management, Digital Marketing, Email, Social Business, Social Media Strategy, Social Media Tools, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Monitoring, Social Media Staffing and Operations

4 Reasons the Social Business Evolution Starts Now

social business

Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social […]

Community Management, Convince and Convert, Digital Marketing, Social Business, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Staffing and Operations

6 Required Competencies for Social Organizations

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Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a¬†Southwest flight for being too fat, he would have yelled at the gate […]