Community Management, Digital Marketing, Social Business, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

5 Sure-Fire Ways to Operationalize Social Media

builder people

This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here. Change Is At Hand Marketing […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Who’s Watching Now?

The Chick-fil-A Chicken Wave

Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation. I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest. […]

Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

It’s Who You Know – Maximizing Your Company’s Social Reach

Samsung Service (Samsungservice) on Twitter

Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 […]

Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

Passion Trumps Position

social media at bayonet point

Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages […]

Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Back Up the Bus – The Changing PR Timeline

pr relationships

Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct […]

Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Delegation Equals Death in Social Media

flickr-photo-download_-erin-the-cheerleader-from-barrhead

Are you just a social media cheerleader? Almost every time I work with a public relations firm or corporation on social media, I hear a version of this statement: “Us old dogs don’t really understand all this new social media stuff, but we’ve got this brilliant young guy right out of school, and he’s getting […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Is Social Media Too Fast?

social-media-strategy-too-fast

One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies). If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. […]

Social Business, Social Media Strategy, Social Media Marketing, Social Media Staffing and Operations

The Answer Man – The Future of Business?

social-media-strategy-answer-man

The family and I are headed to Anaheim, California for a hockey tournament and Disneyland as I write this. (my wife is driving, I’m blogging) We just went through Needles, California (near my hometown of Lake Havasu City, Arizona) and my wife asked semi-rhetorically “Why would you name your town Needles?” “There’s no positive connotation. […]