The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.
The problem isn’t that brands are using bae and other youth slang, it’s where they are using it – in social media venues that lack appropriate targeting, explains Jay Baer
So you’ve turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.
Viveka von Rosen, CEO of Linked Into Business, joins the Social Pros Podcast this week to discuss the LinkedIn Publisher Platform, optimizing company pages, and future changes at LinkedIn.
Instagram has more users than ever before. Is your content reaching them? Run these six tests to see how your Instagram content is performing.
Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the Amazon #1 Best Selling Book, Welcome to the Funnel.
Laurie Meacham, Leader of the Social Media and Customer Commitment Team at JetBlue Airways, joins the Social Pros Podcast this week to discuss the pros and cons of a remote team as well as the importance of passion in customer support and curiosity in social media.
Most of the impact of social media is in the form of dark social, a difficult to measure (but no less powerful) force that builds businesses in secret.
Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own.
Adam Buchanan, Social Media Manager at Cabela’s, joins the first 2015 episode of the Social Pros Podcast to discuss the value of customer and employee involvement in social media content, symbiotic partnerships with like-minded businesses, and the importance of experiential learning in social media.
The number 5 most searched for job skill on LinkedIn in 2014 was SEO and paid search. SEO may have changed a lot, but it’s as important as ever, and as content creation increases, it will be even more critical.
Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.
Everything around us conspires to make us think and act fast. But sometimes our customers want to take it slow. Why you need to give them that opportunity.
Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.
Soon, social media will cease to be a job other than for a small number of senior managers that oversee social implementation cross-departmentally, predicts Jay Baer.