Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have […]
Tom Webster, Vice President of Strategy and Marketing at Edison Research, stops by the Content Pros Podcast today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.
Brian Fanzo, Partner and Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the delicate balance between a company and personal brand, the work it takes to become a thought leader, and the rise of some exciting social media trends.
In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide […]
You already know a social media plan can help get your content seen and shared. Now it’s time to create one of your own.
This Google Analytics walkthrough can help you illustrate just how powerful social media referrals can be when it comes to organic traffic.
Tony Saucier, Director of Social Media at Life Time Fitness, joins the Social Pros Podcast this week to discuss unplanned social content, measuring success in social, and the value of local and national social media channels.
Matchmaking with the right influencers happens both on and offline. Make sure your community outreach is a win-win relationship.
Sometimes a brand can win back your heart by doing something small, but perfectly timed. Two lessons in customer experience from Jay Baer on Jay Today live from Mexico
Carlos Abler, Leader of Content Marketing Strategy at 3M, stops by the Content Pros Podcast this week to discuss the importance of implementing a customer-centric content marketing culture throughout every department of an organization.
Rory Vaden, Co-Founder of Southwestern Consulting, joins the Social Pros Podcast this week to discuss his revolutionary ideas about time management and its importance for social media experts.
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.
The problem isn’t that brands are using bae and other youth slang, it’s where they are using it – in social media venues that lack appropriate targeting, explains Jay Baer
So you’ve turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.
Viveka von Rosen, CEO of Linked Into Business, joins the Social Pros Podcast this week to discuss the LinkedIn Publisher Platform, optimizing company pages, and future changes at LinkedIn.