Please Stop Worshiping Originality

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From the Jay Today video podcast: We massively overvalue originality and we massively undervalue execution. Being first doesn’t mean that you’re the best. Here’s what to do instead:

Using Social Media to Generate Measurable Sales – It’s Possible

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Jay Cooney, E-Commerce Social Media Manager at Omni Hotels & Resorts, joins the Social Pros Podcast this week to uncover Omni’s unique approach to social media management, how their social media efforts are directly tied to sales, and how Omni creates a personalized experience for all of its guests.

How to Integrate Social Media in a True Omni-Channel Program

How to Integrate Social Media in a True Omni-Channel Program

Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that’s inherent in her team members.

Social Media and UGC Best Practices for Museums

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W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum, joins the Social Pros Podcast this week to discuss how he harnesses the power of the staff within the museum for social media, the museum’s program to foster user-generated content from social followers, and how he negotiates a world that has no budget for social media.

Social Media Strategy

In Social Media, the Only Guarantee is Change

Why Mobile Moments Are Mandatory for Every Business

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.