Instagram has more users than ever before. Is your content reaching them? Run these six tests to see how your Instagram content is performing.
Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the Amazon #1 Best Selling Book, Welcome to the Funnel.
Laurie Meacham, Leader of the Social Media and Customer Commitment Team at JetBlue Airways, joins the Social Pros Podcast this week to discuss the pros and cons of a remote team as well as the importance of passion in customer support and curiosity in social media.
Most of the impact of social media is in the form of dark social, a difficult to measure (but no less powerful) force that builds businesses in secret.
Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own.
Adam Buchanan, Social Media Manager at Cabela’s, joins the first 2015 episode of the Social Pros Podcast to discuss the value of customer and employee involvement in social media content, symbiotic partnerships with like-minded businesses, and the importance of experiential learning in social media.
The number 5 most searched for job skill on LinkedIn in 2014 was SEO and paid search. SEO may have changed a lot, but it’s as important as ever, and as content creation increases, it will be even more critical.
Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.
Everything around us conspires to make us think and act fast. But sometimes our customers want to take it slow. Why you need to give them that opportunity.
Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.
Soon, social media will cease to be a job other than for a small number of senior managers that oversee social implementation cross-departmentally, predicts Jay Baer.
Teens are using social media almost universally, and aren’t as careful as they should be about their data and identities. Should social media be a mandatory class in U.S. high schools?
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their […]
It’s hard to tell the C-Suite that the Facebook game has totally changed. But take solace in the fact that many corporate marketers are singing the same carol.
Julie Hopkins, Research Director at Gartner, joins the Social Pros Podcast for the last podcast of 2014 to discuss the growth of and competition for budget in digital marketing, the rise of the generalist, and the incredible shift in customer expectations in social media.