You can’t calculate social media ROI without spending time figuring out your true costs. Here’s an easy to know what it’s really costing you to send that Facebook update.
If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty […]
Facebook marketing now requires business to publish useful, Youtility content that fans genuinely care about, says Mark Zuckerberg.
Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his “3D” approach to tap back into writing about the industry, profession, or niche within which you work.
Learn how one blog increased its email subscribers by 60% through these eight simple steps. From free plugins to paid heatmap data on visitor behavior, these tips can help you increase your website conversions today.
When you try to soften the blow for your customers, you end up costing your business trust instead. Learn why in this case study from Jay Baer.
Interacting with customers on a regular basis takes some serious brain power. You have to constantly react and respond in the right way at the right time, every time. Do yourself and your mind-endurance a favor by creating your own response operating procedure. This will free up some mental resources to do more to inspire than just react.
Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers support their claims. However, the reason why more television shows aren’t getting involved is a lack of knowledge into the most effective strategies for audience building online. How can TV social teams take advantage of the benefit that comes from increased communication on Twitter? Here are four ways that work.
In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they face on […]
Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.
B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.
Each of the major pro sports leagues has its equivalent social network. It’s a remarkable coincidence, as you’ll see in this infographic and post.