Facebook’s new ad network, Atlas, may be a threat to Google’s long-term growth prospects.
Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling.
Think about ways to start building customer trust in that all-important point between when somebody raises their hand and when they actually transact with you.
Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.
When you try to soften the blow for your customers, you end up costing your business trust instead. Learn why in this case study from Jay Baer.
John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer’s journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar.
Interacting with customers on a regular basis takes some serious brain power. You have to constantly react and respond in the right way at the right time, every time. Do yourself and your mind-endurance a favor by creating your own response operating procedure. This will free up some mental resources to do more to inspire than just react.
Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers support their claims. However, the reason why more television shows aren’t getting involved is a lack of knowledge into the most effective strategies for audience building online. How can TV social teams take advantage of the benefit that comes from increased communication on Twitter? Here are four ways that work.
Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product.
Success isn’t owned, it’s leased. And rent is due every day. What did you do to get better today, asks Jay Baer inspired by Rory Vaden and J.J. Watt?
In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the […]
Shannon Otto, Social Media Manager of Clinique, joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce.
Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience, the social media incident that made Delta his favorite airline, and how un-siloing businesses is the key to lifelong customers.
Every time someone complains about your company social media, it’s because an employee didn’t do their job adequately. It’s not about social media, explains Jay Baer in this Jay Today episode.
Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.