Creating and sharing content is not easy. Here are John Jantsch’s go-to tools for everything from blogging to images to audio recording.
The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still […]
April’s guests on the Social Pros Podcast brought in expertise from all different industries, with guests including Water.org, the global non-profit that aims to bring safe water to all; Bob Pfeifer, who used social media to find his kidnapped son across the world; Ekaterina Walter and Jessica Gioglio, authors of the new book The Power of Visual Storytelling; and software innovator VMware.
Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. The Federal Trade Commission recently completed an investigation into a Pinterest-based contest conducted by fashion brand Cole Haan. […]
As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, […]
“Ghost town.” “Waste of time.” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash […]
It’s been a big month of launches, and more on the way (including a brand new Convince & Convert, and an amazing Social Pros eBook.) So far, my new Kindle/Nook eBook Youtility for Accountants has debuted, and now I’ve turned on an all-new version of my speaking-oriented site, JayBaer.com Since I’m now doing a ton […]
Where did the color go in fashion? And what does it have to do with your Twitter profile? I like comparing things. And recently, as I was looking at a previously assembled collection of Fashion Brands, I discovered that the Twitter avatar for every single one of them had zero color. None, zilch, nada! Now, honestly […]
Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out. By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or at the very least awareness). […]
There’s no doubt that a clever social media presence can be a company’s most illustrious marketing asset. While platforms like Twitter, Pinterest and Facebook are a great connectivity tool, they go beyond that to deepen customer engagement, deliver quality leads, amplify brand presence and drive revenue. They also provide the perfect breeding ground for brand […]
Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. (tweet this) Here are 7 lessons I’ve learned from improvisation classes that can take your marketing strategy to the […]
With conference season in full swing and so many places to turn for insights and education, I thought it was important to highlight what might be your biggest opportunity for education. I’ve been a social strategist for several years now. Like many of my counterparts in the space, I found myself in this role without […]