Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.
Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter’s latest attempt to gain users.
Giving your potential customers something of value can create a connection and a conversation. This is the power of marketing sideways, says Jay Baer in this post and video.
Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.
B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.
Marketing gets way more credit than it deserves, but marketing also gets way less credit than it deserves. Jay Baer explains in this video from the Jay Today series.
Each of the major pro sports leagues has its equivalent social network. It’s a remarkable coincidence, as you’ll see in this infographic and post.
Gabriel Weinberg, Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the importance of experimentation for startups, the main lessons from his upcoming book Traction: A Startup Guide to Getting Customers, and how skepticism is a necessary tool for every social pro.
YouTube (and other visual channels like Instagram) is playing an increasingly important role in social media, especially if you are targeting consumers. And frankly, it should be an automatic part of your marketing strategy as you are targeting consumers aged 15 to 35.
Social selling works, but not how you expect, according to Jay Baer in this post and video from his Jay Today series. Social media is an indirect sales channel, not a direct sales channel.
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total […]
Marji J. Sherman, Social Media Strategist at Kohler, joins the Social Pros Podcast this week to discuss starting a serious social media program at a major company, using analytics to adjust her marketing strategy, and how her background in consumer research has helped her social media career.
This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.
From the Jay Today video podcast: We massively overvalue originality and we massively undervalue execution. Being first doesn’t mean that you’re the best. Here’s what to do instead:
Jenny Barnett Rohrs, Founder of Craft Test Dummies, joins the Social Pros Podcast this week to discuss how successful social media is often a slow burn, staying authentic to a trusting and supportive audience, and building a social empire as a passion project.