Social Pros Say Passion, Fun, and Understanding are Key to Social Success

Social Pros Podcast | Real People Doing Real Work in Social Media

Even though their job titles and descriptions sound the same, many of our esteemed pros on the Social Pros Podcast have differing views on how best to be social and backgrounds that got them where they are today. We’re lucky to have them share their valuable insights and experiences. March saw guests from WestJet, crowd-pleasing […]

The Secrets to the Phenomenal Success of Copyblogger

Brian-Clark

How to Communicate Your Value Recorded live from Social Media Marketing World 2014 in San Diego, it’s Social Pros! Copyblogger started in 2006 with Brian Clark blogging about what has become content marketing, and in the years to follow it has burgeoned into basically an online multi-author digital magazine. Blogs, Brian points out, were the original […]

The One Thing You Can’t Teach in Social

Erica-Campbell-Byrum

Social Media Education Erica’s social media team at Dominion Homes Media (homes.com and forrent.com) works closely with the Search Engine Optimization and Search Engine Marketing teams. The work of those teams helps prove the on-going value of social. Erica says, “Our senior leadership team has been really wonderful in adopting this ever-evolving space and understanding […]

Why Social Media and Customer Experience Are Intertwined in a Lovers Embrace

beckycarroll

Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on consumer behavior, how social can improve a customer’s experience of a brand, and social media’s newest maturity level. Please Support Our Sponsors Huge thanks to our amazing […]

Social Media Strategy

How to Identify Relevant Hashtags for Your Business

Cover-Photos

Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out. By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or at the very least awareness). […]

An Airline that Genuinely Delights Passengers using Social Media

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Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there). Please Support Our […]

4 Experts on What It Takes to Be an Amazing Social Pro

Social Pros Podcast | Real People Doing Real Work in Social Media

Even though their job titles and descriptions sound the same, many of our esteemed pros on the Social Pros Podcast have differing views on how best to be social and backgrounds that got them where they are today. We’re lucky to have them share their valuable insights and experiences. February saw guests from Patron Spirits […]

Ethical Public Relations in the New Age of Wikipedia

Wikipedia - The Free Encyclopedia

David King, Founder and Director at Ethical Wiki, joins the Social Pros Podcast this week to talk about the impact Wikipedia has on social media in today’s world, the future of PR, and how companies can better work with the Wikipedia community.  Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us […]

Mobile will Take Social Beyond Broadcasting

Tyson Foods

Susan Beebe, Manager of Social Media and Online Communities at Tyson Foods, joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors Huge thanks to our […]

Social Media Strategy

How Improvisation Can Make Us Better Marketers

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Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. (tweet this) Here are 7 lessons I’ve learned from improvisation classes that can take your marketing strategy to the […]

In a Huge Company, Community Managers Become the Heroes

Lake Powell Resorts and Marinas

Amrita Sahasrabudhe, Director of Marketing at ARAMARK Parks and Destinations, and Brian Marks, Senior Manager of Digital and Social at ARAMARK Parks and Destinations, join the Social Pros Podcast this week to discuss how the community directs their social strategy, how their responsibilities differ depending on the destination they’re involved with, and how their community […]