YouTube (and other visual channels like Instagram) is playing an increasingly important role in social media, especially if you are targeting consumers. And frankly, it should be an automatic part of your marketing strategy as you are targeting consumers aged 15 to 35.
Social selling works, but not how you expect, according to Jay Baer in this post and video from his Jay Today series. Social media is an indirect sales channel, not a direct sales channel.
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total […]
Marji J. Sherman, Social Media Strategist at Kohler, joins the Social Pros Podcast this week to discuss starting a serious social media program at a major company, using analytics to adjust her marketing strategy, and how her background in consumer research has helped her social media career.
This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.
From the Jay Today video podcast: We massively overvalue originality and we massively undervalue execution. Being first doesn’t mean that you’re the best. Here’s what to do instead:
Jenny Barnett Rohrs, Founder of Craft Test Dummies, joins the Social Pros Podcast this week to discuss how successful social media is often a slow burn, staying authentic to a trusting and supportive audience, and building a social empire as a passion project.
If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it’s so important.
Jay Cooney, E-Commerce Social Media Manager at Omni Hotels & Resorts, joins the Social Pros Podcast this week to uncover Omni’s unique approach to social media management, how their social media efforts are directly tied to sales, and how Omni creates a personalized experience for all of its guests.
Insights require effort. If you really want to measure your social media, you have to do more than simply hit the print button. Here’s the solution, from Jay Baer.
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.
Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that’s inherent in her team members.
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
Online and offline, consumers are turning away from bloated, multi-purpose apps (and retailers), and embracing single purpose apps and speciality retailers.
W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum, joins the Social Pros Podcast this week to discuss how he harnesses the power of the staff within the museum for social media, the museum’s program to foster user-generated content from social followers, and how he negotiates a world that has no budget for social media.