Every page is a homepage. If you have some sort of amazing secret sauce that only exists on your homepage, half of the people coming to your site will never see it.
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing; previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s publishing platform to the test. The execution was simple: Monday through Friday, I […]
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it’s like to lead the way in social customer service, how his social team forms partnerships with other businesses, and how their content strategy has changed over the years.
From the Jay Today video podcast: If you’re going to walk into somebody’s office and try and get permission, you must talk in the language that they care about. Here’s how:
Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group, joins the Social Pros Podcast this week to discuss how he got started in podcasting back when it was unpopular, how he has achieved such success with a simple podcasting model, and why podcasting continues to be one of the best ways to build an audience with content.
This is an exciting day for me. Today is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes almost every business day Each episode includes a social media, content marketing, business or entrepreneurship tip or commentary Each episode includes a shout […]
Nick Cicero, Director of Client Strategy at Expion and co-host of the Social Pros Podcast, joins us today to discuss his experience onboarding new clients and training current ones, the power of long-term partnerships, his experiences working in countless industries, and what big businesses need to remember to succeed in social media.
As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Here are a few tips to help you create a custom social experience on your brand’s site.
Josh Bernoff, Researcher at Forrester and author, joins the Social Pros Podcast this week to discuss where brands should put their mobile efforts, his new book The Mobile Mindshift, and how mobile is transforming the traditional customer experience.
A major problem for many brands is that they think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically.
In June, Social Pros was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans.
Dana From, Social Media Marketing Manager at Sprouts Farmers Market, joins the Social Pros Podcast this week to discuss scalability in the social field, finding the source of her customers’ passion, and the humanization of a brand she loves.
Adam Singer, Analytics Advocate at Google, joins the Social Pros Podcast this week to discuss what it’s like working for Google Analytics, measuring macro versus micro conversions for social media, and the importance for every business and professional of measuring success.
Peter Shankman – entrepreneur, author, and consultant – joins the Social Pros Podcast this week to discuss the essentials of social media customer service, including managing social media presence, balancing marketing and customer service, and empowering employees to make a difference.