Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

No Mopes Allowed - Chief Oliver

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Read on for some of the highlights […]

The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

cooperation

This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge […]

How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results

Jab, Jab, Jab, Right Hook - Gary Vaynerchuk

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia, and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World; how to deal with haters; and making sure to read the room. Read on for some of […]

How to Capture the Excitement That’s Already There

Cheerios

Kevin Hunt, Corporate Social Media Manager at General Mills, joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Read on for some of the highlights and tweetable moments, […]

How to Be Careful Without Being Boring

Jason Miller, Beam Global

Jason Miller, Social Content Manager at Beam Global, joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Live from WOMMA Summit, it’s Social Pros! Read […]

Social Media Strategy

Three Digital Marketing Trends for 2014 and Beyond

Three Digital Marketing Trends

Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Earlier this fall, I keynoted at Lee Jean’s Digital Days, […]

Put Yourself on the Social Map: From Vagueness to Greatness

Erich Marx Nissan

Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some […]