Do You Know When to Create and When to Curate?

Paul Haskell on Social Pros Podcast

Paul Haskell, Social Media and Content Marketer at Omaha Steaks, joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

You Do Not Own Your Audience

Jeffrey Rohrs

Jeffrey Rohrs, Vice President of Marketing at ExactTarget, joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Read on […]

Use Humor and Ridiculousness to Reach Your Audience

Tim Washer

Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Why the Corporate Blog is Not Even Close to Dead

Michael Brito @britopian

Michael Brito, author of the new book Your Brand: The Next Media Company, joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion your brand’s story, and why brands need to tune out when people say that corporate blogging is dead. Read […]

Do Your Followers Know the Background? All Yodeling in Context

Jennifer Beechen

Jennifer Beechen, Digital and Integrated Marketing Director at WhiteWave Foods, joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Social Media Strategy

The World’s First Instagram Hotel Gets Rave Reviews

1888 Hotel General

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 […]

Our Relationship to Technology is Changing; Don’t Get Left Behind

Shel Israel @shelisrael

Shel Israel, co-author of the new book Age of Context: Mobile, Sensors, Data and the Future of Privacy, joins the Social Pros Podcast this week to discuss his alternative routes to publishing, how software is becoming more important than hardware, and the potential packed within our many technology outlets whose progress is hurdling forward every […]

The Magic of Ignorance: Knowing What You Don’t Know

Joe Jaffe, Evol8tion

Joseph Jaffe, founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.: Zero Paid Media as the New Marketing Model, joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter […]

Improving Family Life, One Blog Post at a Time

Michael Stelzner, Social Media Examiner

Michael Stelzner, founder of Social Media Examiner and My Kids’ Adventures, join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. Read on for some of the highlights […]

Get Happy: Putting Yourself into Your Brand’s Personality

Ladies of Happy Bitch Wine

Debbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of the highlights and tweetable moments, […]

Using Social to Put the “Culture” back in “Agriculture”

Jamie Vander Molen @jamie_vm and Ray Prock @rayprock

Jamie van der Molen, Community Manager at Dairy Management Inc., and Ray Prock, Board Member at Dairy Management Inc. and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Read […]