A major problem for many brands is that they think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically.
In June, Social Pros was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans.
Dana From, Social Media Marketing Manager at Sprouts Farmers Market, joins the Social Pros Podcast this week to discuss scalability in the social field, finding the source of her customers’ passion, and the humanization of a brand she loves.
Adam Singer, Analytics Advocate at Google, joins the Social Pros Podcast this week to discuss what it’s like working for Google Analytics, measuring macro versus micro conversions for social media, and the importance for every business and professional of measuring success.
Peter Shankman – entrepreneur, author, and consultant – joins the Social Pros Podcast this week to discuss the essentials of social media customer service, including managing social media presence, balancing marketing and customer service, and empowering employees to make a difference.
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C’s of developing a Google+ campaign that engages your audience and drives awareness for your brand.
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian, “amazingly simple” graphic design app; global retail giant Walmart; and the world’s largest credit union Navy Federal.
Jay Baer interviews David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing to talk about how entrepreneurs and marketers can do social media the right way.
Paul Matson, Head of Content & Social Media at Groupon, joins the Social Pros Podcast this week to discuss social listening and metrics for 3,000 posts per week, Groupon’s new POS product, and managing a global brand on a local level.
Michael Toner, Social Media Manager at Navy Federal Credit Union, joins the Social Pros Podcast this week to discuss focusing on culture to perfect social media strategy, how he puts content first and foremost in his engagement with customers, and his plan to harness the power of internal brand ambassadors.
Chad Mitchell, Senior Director of Digital Communications for Walmart, joins the Social Pros Podcast this week to discuss his social team’s changing structure, managing the reputation of a company that operates on so many levels, and staying authentic with a global brand.
Peg Fitzpatrick, Head of Social Strategy at Canva and Managing Partner of 12 Most, joins the Social Pros Podcast this week to discuss building a brand’s online presence from the ground up, the on-going importance of Pinterest, and how Canva can help brands revolutionize their visual presence online.
Google+ Communities are a gold mine for brands, but many marketers still aren’t using them to their full potential. Learn ten reasons why Google+ Communities should be a major part of your content marketing strategy in 2014.
The recent f8 conference has created some confusion about just how Facebook’s announcements will change marketers’ jobs. Here, Janrain’s Marketing Strategist explores the two new options that will make a difference for user privacy and brand trust.
Creating and sharing content is not easy. Here are John Jantsch’s go-to tools for everything from blogging to images to audio recording.