John Mark Troyer, Director and Social Media Evangelist for VMware, joins the Social Pros Podcast this week to discuss the origins of the community surrounding VMware, the tools his team has built to allow that community to change over time, and how they encourage influencers to remain active advocates of the brand.
Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio, both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog). They join us this week to talk about their new book The […]
As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering […]
Bob Pfeifer, Creator of BringJerryHome.com, joins the Social Pros Podcast this week to discuss how he used social media and grassroots marketing to find his missing son halfway across the world.
“Ghost town.” “Waste of time.” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ […]
Partnering for Good With Water.org, Mike McCamon spends his time finding creative ways to solve the water crisis on a day-to-day basis. When he began working there, the organization was focused mostly on using direct mail as a way to communicate with donors and to spread awareness. Over the past […]
Even though their job titles and descriptions sound the same, many of our esteemed pros on the Social Pros Podcast have differing views on how best to be social and backgrounds that got them where they are today. We’re lucky to have them share their valuable insights and experiences. March […]
How to Communicate Your Value Recorded live from Social Media Marketing World 2014 in San Diego, it’s Social Pros! Copyblogger started in 2006 with Brian Clark blogging about what has become content marketing, and in the years to follow it has burgeoned into basically an online multi-author digital magazine. Blogs, Brian […]
Social Media Education Erica’s social media team at Dominion Homes Media (homes.com and forrent.com) works closely with the Search Engine Optimization and Search Engine Marketing teams. The work of those teams helps prove the on-going value of social. Erica says, “Our senior leadership team has been really wonderful in adopting […]
It’s been a big month of launches, and more on the way (including a brand new Convince & Convert, and an amazing Social Pros eBook.) So far, my new Kindle/Nook eBook Youtility for Accountants has debuted, and now I’ve turned on an all-new version of my speaking-oriented site, JayBaer.com Since […]
Where did the color go in fashion? And what does it have to do with your Twitter profile? I like comparing things. And recently, as I was looking at a previously assembled collection of Fashion Brands, I discovered that the Twitter avatar for every single one of them had zero color. […]
Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on consumer behavior, how social can improve a customer’s experience of a brand, and social media’s newest maturity level. Please Support Our Sponsors […]
Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out. By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or […]
Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable […]
Even though their job titles and descriptions sound the same, many of our esteemed pros on the Social Pros Podcast have differing views on how best to be social and backgrounds that got them where they are today. We’re lucky to have them share their valuable insights and experiences. February […]