Using Social to Put the “Culture” back in “Agriculture”

Jamie Vander Molen @jamie_vm and Ray Prock @rayprock

Jamie van der Molen, Community Manager at Dairy Management Inc., and Ray Prock, Board Member at Dairy Management Inc. and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Read […]

How to Cut Out Advertising in Favor of Inbound Marketing

Dan Moyle, Amerifirst

Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

How to Use Social Strategies to Drive Business Goals

Brian Solis

Brian Solis, principal analyst at Altimeter Group, joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views on narcissism and how it affects businesses’ abilities to reach people. Read on for some of the highlights and tweetable moments, or listen […]

How Social Business Makes Organizations More Effective Communicators

Matt Ridings

Matt Ridings, CEO of SideraWorks, joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. Read on for some of the highlights and tweetable moments, or listen to the full […]

Behind the Curtain of a Sports Social Media Giant

Bryan Srabian

Bryan Srabian, Director of Social Media for the San Francisco Giants, joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Read on for some of the highlights and tweetable moments, or listen […]

How to Utilize Social to Manage Customer Expectations

Tony Clark, Cedar Point Amusement Park

Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Read on for some of the […]

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Frank Eliason

Frank Eliason, author of the new book¬†At Your Service and Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Read on for some of the highlights and tweetable moments, […]

How to Deal with Brand Controversy on Social Media

Janice Person, Monsanto @JPlovesCOTTON

Janice Person, Social Media Director for Monsanto, joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge thanks to our […]

How to Be Successful Across All Social Platforms

Brad Walters

Brad Walters, Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring¬†content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Read on for some of the highlights and […]

Social Media Strategy, Youtility

Today Is The Day For Useful Marketing

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Tomorrow is the official launch of my new book, Youtility. It’s all about why helping beats selling, and how to use truly useful information to win loyalty from your customers. I’ve been working on the book, and the book marketing, for many months. Thank you so much to all of you who have supported the […]

It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!

Justin Gardner

Justin Gardner, Social Media Manager at AMC Theatres, joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. Read on for some of the highlights and tweetable moments, or listen […]

Social Media Strategy, B2b Social Media

4 Fresh Trends in B2B Social Campaigns

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Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. You have to go beyond […]

Being Loud About 3M’s Quiet but Powerful Innovations

Greg Gerik

Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M, joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Read on for some of the highlights and tweetable […]