Digital Marketing, Social Media Case Studies, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

The Key to Social Media Success is Just 2 Letters

soundog

I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog […]

Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media, Social Media Staffing and Operations

Build Your Brand a Social Content Ladder in 5 Steps

social content ladder

Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a […]

Content Marketing, Digital Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media

Get Your Social Media Story Straight

timberwolves

This is the best ad I’ve seen in months. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 […]

Community Management, Social Media Case Studies, Social Media Strategy, Social Media Tools, Brand Communities, Social Media Marketing

Does Your Facebook Page Have a Pulse?

social media pulse

Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using […]

Community Management, Convince and Convert, Social Media Strategy, Social Media Tools, Conferences and Events, Social Media Marketing

7 Ways to Use Social Media to Create Buzz-Worthy Events

social media and events

Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. It used to be you spent five minutes registering for […]