Digital Marketing, Guest Posts, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

A Pinch of Social Media Makes a Helluva Broth

social media recipe

Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

Dan Zarrella – The Twitter 20 Interview About Viral Marketing

dan zarrella social media scientist

In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now […]

Digital Marketing, Email, Social Media Measurement, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing, Social Media ROI

Social Media is a Samaritan, not a Savior

socialmediasamaritan

The problem with a lot of traditional marketing is that the call to action is too heavy-handed. “Visit your Toyota dealer now” or “Call this toll-free number” or “McRib is back, but only for a limited time.” Each of these forces the recipient of the message – the consumer – to make a yes/no decision. […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media ROI

The Death of Sexy – Social Media, Integration and Real Business

social media integration

Maybe we’ve gotten a little ahead of ourselves? In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can socially enable the marketing we’ve been doing all along. Sure it’s exciting to play with all the shiny new social media toys […]

Digital Marketing, Email, Social Media Strategy, Social Media Tools, Digital Agency Toolkit, Email Marketing Advice, Social Media Marketing

A Twitter Spy Without the Russian Accent

top brands on twitter

Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is squarely on selling stuff. If your focus is on selling via social media, it’s imperative […]

Community Management, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Diane Hessan – The Twitter 20 Interview About Brand Communities

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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]

Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Marketing, Social Media ROI

Social Media Marketing Case Study – More is More

spellbinders social media case study

The last social media case study in a 3-part series this week. Sometimes, your customers should be the star of your social media show, not the brand. That notion is at the heart of this social media case study featuring Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If […]

Community Management, Content Marketing, Convince and Convert, Social Media Case Studies, Social Media Measurement, Social Media Strategy

11 Must-Dos for the Serious Blogger

2013-12-17_1546

First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger  View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, […]

Social Media Strategy, Social Media Tools, Personal Branding, Social Media Marketing

What Do Twitter Lists Say About Your Personal Brand?

Twitter List @jaybaer

Taking a long overdue page from the Seesmic and Tweetdeck playbook, Twitter.com recently launched Twitter lists, enabling you to segment the people you follow on Twitter into groups. This is particularly useful in organizing people by industry, geography, or even the type of content they typically tweet. But what’s more interesting is that Twitter Lists […]

Community Management, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing

Your Customers Don’t Want to be Your Friend

loyalty

Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. If you’re Apple, Nike, or anything made with bacon, stop reading now. If not, read on and […]