Digital Marketing, Social Media Strategy, Personal Branding, PR 20, Social Media Marketing

Linkedin – 22 Ways to Dominate

solider

Linkedin is in a resurgence. Since adding applications and mimicking some other Facebook-style functionality, the Grandaddy of social networks is becoming more relevant. Its important to recognize that Linkedin has different demographics than Facebook, Myspace and other social networks. Linkedin is older (68% are 35+), wealthier (66% make $60/year+), and better educated (72% are college […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

David Alston – The Twitter 20 Interview about Social Media Listening

alston

David Alston is a singer. A photographer. The former host of an improv comedy show. He’s also a vastly experienced technology marketer – currently the Vice President of Marketing for the conversation monitoring software company Radian6. He’s also Canadian, so is helpful and kind as a default setting.  I first met David at the excellent […]

Content Marketing, Digital Marketing, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful

mack2

Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from.  Mack is a social media consultant and trainer, […]

Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

7 Critical Elements of Your Social Media Strategy

birkin-super-7-on-flickr-photo-sharing

(Originally written for MarketingProfs Daily Fix) It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Digital Media, Integrated Marketing and Media, Social Media Marketing, Social Media ROI

The Incredible Efficiency of Social Media

Targeted Content

(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent. As a result, audiences […]