The problem isn’t that brands are using bae and other youth slang, it’s where they are using it – in social media venues that lack appropriate targeting, explains Jay Baer
Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own.
Adam Buchanan, Social Media Manager at Cabela’s, joins the first 2015 episode of the Social Pros Podcast to discuss the value of customer and employee involvement in social media content, symbiotic partnerships with like-minded businesses, and the importance of experiential learning in social media.
Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.