The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on [...]
Social Media Turns Tie Games Into Brand Wins
Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant” to something closer to “peer to peer.” But even transformative shifts don’t dictate that you can rewrite rules and rationality. Baseball is the longest of professional sports seasons. 162 games [...]
Why Social Success is No Accident
If you read Convince & Convert on even an occasional basis, you know that I’m firmly in the social integration camp. You need to focus on how to “be” social as a company, and worry less about how to “do” social. This is because social touches do not occur in isolation. I’ve seen a LOT [...]
How to Humanize a Sketchy Industry
Social media is about people, not logos. I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof, CMO of ExpertBail, which seeks to become the country’s first branded network of bail bonds companies. Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail [...]
The 10 Social Media Thoughts You Liked Best
Looking back on an exhilarating 2010, I wanted to take a second to just say thank you. No frills, no flourishes. Just thanks. There’s a LOT of places you could go to get you social media and digital marketing fix, and I’m incredibly honored that you choose to spend time here. As part of my [...]
5 Attributes of a Healthy, Real-Time Culture
The future of business is not in measured, scrutinized answers or carefully planned initiatives. Business will soon be about near-instantaneous response; about making the best decisions you can with the extremely limited information you have; about every customer being a reporter, and every reporter being a customer; about winning and losing customers in real time, [...]
Why You Need to Open the Kimono in Social Media
It’s more about the social, than it is about the media. It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn [...]
Maybe You’re Just Not Ready for Social Media
My Mom is a legendary high school English teacher. I took three classes she taught, including one where we studied Oedipus Rex and the difference between seeing and perceiving, which has widespread business and social media implications. Sometimes our brands write checks our operations simply can’t cash. I was in New York last week to [...]
When Will the Social Media Losers Emerge?
Today, social media is like a soccer league for seven year-olds: everyone gets a trophy. The vast majority of press coverage and conversations around social media centers around the fact that businesses are DOING social media, not necessarily doing it EFFECTIVELY. Do you know why every article or blog post with even a scintilla of [...]
Is Facebook Suffocating the Rest of Social Media?
Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. For the first time, the percentage of U.S. consumers engaged in certain social behaviors actually went down, not up. Is the bloom off the rose? Is this the long-promised social media backlash? Overall, social media [...]
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