Does your social listening ignore location data? Here are 5 ways to use location tagging to make sure you’re hearing the whole conversation.
March’s guests on the Social Pros podcast come from for profit and non-profit companies and varied experiences and backgrounds. Despite their differences, they all recognize the importance of giving to get when it comes to social media.
Social selling is attracting plenty of buzz. Don’t get swept up in the excitement blindly: practice social first and selling second.
Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key changes to their marketing approach: 1. Change the Target Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, […]
Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The disposable nature of social imagery. […]
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
Proving social media’s impact on conversion is no easy feat. These steps can help you demonstrate just how valuable social can be.
Pinterest, already a social referral powerhouse, has announced plans to roll out a “Buy” button, which could mean big things for eCommerce.
You already know a social media plan can help get your content seen and shared. Now it’s time to create one of your own.
This Google Analytics walkthrough can help you illustrate just how powerful social media referrals can be when it comes to organic traffic.
Matchmaking with the right influencers happens both on and offline. Make sure your community outreach is a win-win relationship.
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.