In most companies, marketing owns social. But is that for the best? What if other departments stepped in to cover marketing’s blind spots?
April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.
Brands are finally starting to recognize that maybe social media is a better place to interact with customers you HAVE rather than the customers you WANT. A new Slideshare presentation from Jay Baer.
Facebook video is hotter than ever, with more uploads than YouTube. Make the most of your next Facebook campaign with these 4 sharing tips.
Podcasts are one of the most time-efficient ways to learn, and with the launch of the new Convince and Convert podcast, digital marketers have a new format to stay educated.
Does your social listening ignore location data? Here are 5 ways to use location tagging to make sure you’re hearing the whole conversation.
March’s guests on the Social Pros podcast come from for profit and non-profit companies and varied experiences and backgrounds. Despite their differences, they all recognize the importance of giving to get when it comes to social media.
Social selling is attracting plenty of buzz. Don’t get swept up in the excitement blindly: practice social first and selling second.
Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key changes to their marketing approach: 1. Change the Target Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, […]
Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The disposable nature of social imagery. […]
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
Proving social media’s impact on conversion is no easy feat. These steps can help you demonstrate just how valuable social can be.