Managing a Facebook Page with 7 Million Fans

Social Pros Podcast with Shannon Otto

Shannon Otto, Social Media Manager of Clinique, joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce.

Social Media is Not Your Problem

Social Pros Podcast with Scott Stratten

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience, the social media incident that made Delta his favorite airline, and how un-siloing businesses is the key to lifelong customers.

Is Twitter About to Make a Huge Mistake?

Social Pros Podcast with Mark Schaefer

Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter’s latest attempt to gain users.

Is Writing Still the Most Important Social Skill?

Social Pros Podcast with Ann Handley

Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.

Social Media Strategy

6 Steps To Transform your B2B Marketing Program

6 Steps To Transform your B2B Marketing Program

B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.

Does Your Personal Brand Help Your Employer?

Social Pros Podcast with Gabriel Weinberg

Gabriel Weinberg, Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the importance of experimentation for startups, the main lessons from his upcoming book Traction: A Startup Guide to Getting Customers, and how skepticism is a necessary tool for every social pro.

Why Research Is Key to Improving Your Social Media Marketing

social-pros-marji-sherman

Marji J. Sherman, Social Media Strategist at Kohler, joins the Social Pros Podcast this week to discuss starting a serious social media program at a major company, using analytics to adjust her marketing strategy, and how her background in consumer research has helped her social media career.