Social Media Tools, Facebook

Is Facebook Home the Beginning or the End?

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. As it turns out, the phone isn’t a phone at all (Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps […]

Social Media Tools

3 Companies Focused on Helping Not Selling


This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Each of these businesses are, in equal parts, inspirational and invaluable to me. Each of them I’ve used for years and am proud to write about and evangelize to […]

Social Media Tools

9 Tools to Improve Social Media Productivity


Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. […]

Social Media Tools

4 Ways the Twitter You Know is Changing Forever

4 Ways Twitter is Changing.png

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Once Oprah gave Twitter her imprimatur, the service […]

Social Media Tools

The 2 Ways Most People Are Misusing Vine

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app. Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. But Vine is not revolutionizing content marketing. That’s just foolishness. You’ve […]

Social Media Tools

How the Grinch Saved Social Media

How the Grinch Saved Himself

A Holiday Fable, with apologies to Dr. Seuss Everyone at the office liked Facebook a lot But the Grinch at the top of the org chart did not. The Grinch hated Facebook! And social media all! Now, please don’t ask why. No one quite can recall. It could be, perhaps, that his PC was busted. […]

Social Media Measurement, Social Media Strategy, Social Media Tools, Facebook, Social Media Metrics

4 Ways to Thump Your Competition with Better Facebook Analysis

Knockout Conversation Mining eBook

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the […]