Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?” The last time I heard that line of reasoning en mass was when [...]
Does Your Facebook Page Have a Pulse?
Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using [...]
7 Ways to Use Social Media to Create Buzz-Worthy Events
It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech [...]
A Social Media Scoreboard That Works
Clearly, there’s no shortage of data and possible social media success metrics. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social [...]
7 Reasons Not to Put All Your Eggs in the Twitter Basket
Are you too Twitter-obsessed in your social media approach? Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, [...]
4 Reasons the Social Business Evolution Starts Now
Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social [...]
Turn the Tables on Social Media with NutshellMail
Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]
The 39 Social Media Tools I’ll Use Today
Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]
Is It Curtains for the App Store?
Guest post by Bob Dennis, freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30 may not seem like much, but the fact that Apple is taking 30% of all app profits [...]
Integrating Email and Social Media with Flowtown
Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several [...]
