One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious […]
Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page, giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. This isn’t an entirely […]
Facebook ads are a very powerful tool. There are so many options for marketers, it is a bit like flying the space shuttle for many of us. We just don’t quite know what we are doing yet. For many Facebook marketers we are having to learn how to create good […]
As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer.
Let the games begin.
When it comes to social media, there are few sure bets. One thing’s certain, however: people go nuts for new stuff. Show someone the latest gizmo, doodad, or whatchamacallit dubbed the “Next Big Thing,” and it will be very difficult for him or her to resist the urge to jump aboard. There’s […]
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion.
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus.
There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. I’ll clarify the categories below…
Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Several tools have been developed specifically for SMBs, although they’re often overlooked because they don’t get as much love from Mashable, AdAge, and beyond.
If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in.
In this webiNINE, our series of ~9-minute webinars for social media and online marketing practitioners, we review the email sign-up process for three sites in the travel and tourism industry. The initial sign-up form is a crucial component of a successful email marketing program. Find out what form elements help deliver a quality experience for the visitor.
Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. As Jay mentioned in his post yesterday, there’s a serious […]
Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency, a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… […]
Josh Mackey is General Manager at PeekAnalytics, a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam […]
Most online retailers talk only about themselves on Facebook. Those days are about to end. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content […]
Jess Ostroff is Managing Editor at Convince & Convert, and also runs the virtual social media assistant agency Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you have a conversation with any WordPress developer, they’ll likely tell you that less is […]
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert, joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? […]
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory […]