Community Management, Guest Posts, Social Media Tools, Brand Communities, Facebook

5 Tips for Using Facebook’s Moderation Blocklist

Facebook Moderation BlockList

Guest post from Jessica Carlson, a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. “Censorship reflects society’s lack of confidence in itself.” -Potter Stewart Facebook recently released a Moderation Blocklist, a functionality that allows Page administrators to set parameters around certain keywords, […]

Social Media Tools

Spy on Your Facebook Competitors with HyperAlerts

HyperAlerts

The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the “mother ship” forgot. Browse through Laura Fitton’s amazing One Forty (the app store Twitter neglected to build) and you’ll find thousands of Twitter add-ons. But now that Twitter […]

Social Media Tools, Facebook

Silos, Facebook Advertising, and Opportunity

silo

I was pissed. When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting, I was incensed. Given that the future (and present) of marketing is multi-channel, multi-modal, cross-platform, and other hyphenates, why would an organization that theoretically “gets it” create a siloed professional services firm […]

Social Media Tools

Breaking Out of Social Disclosure Jail With CMP.LY

CMP.ly a simple solution for required social media disclosures

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public” from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Since then, we’ve been expecting a steady procession of corporate marketers being led to the virtual stockade, given […]

Email, Social Media Research, Social Media Tools, Email Marketing Advice, Facebook

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

The Social Break-Up

Is the golden goose poisoned before it’s even an adult? The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research from […]

Social Media Tools

Can Courtney Love be Sued for Tweeting

Courtney Love

Guest post from Gary Kibel, a Partner with the law firm of Davis & Gilbert LLP in New York who practices in the areas of advertising/marketing, new media/technology and privacy law. What do you call a Twitter user? This is not the opening of an off-color joke, but a key question that may arise in […]

Social Media Tools

6 Newfangled Social Media Tools Worth Discovering

Social Media Tools Arkayne

I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Just in OneForty alone (the unofficial […]

Guest Posts, Social Media Tools

Is Twitter Advertising a Threat to PPC?

(20) Twitter _ Home

Guest post by Shannon Suetos, an expert writer on phone systems based in San Diego, California. She writes extensively at Resource Nation. Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by […]

Community Management, Social Business, Social Media Measurement, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

sharecropping

Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy […]

Community Management, Digital Marketing, Email, Social Media Measurement, Social Media Tools, Brand Communities, Email Marketing Advice, Social Media ROI

Mistake Math – Why We’re Valuing Facebook Fans All Wrong

facebook success metrics old yeller

Part 2 of a 3-Part Rant Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” […]

Community Management, Digital Marketing, Social Media Tools, Blogging and Content Creation, Integrated Marketing and Media

Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

facebook is blowing smoke

Part 1 of a 3-Part Rant I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves” that people that “like” your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite a pile of coverage […]

Social Media Research, Social Media Strategy, Social Media Tools, Facebook, Social Media Marketing, Social Media Research

Is Facebook Suffocating the Rest of Social Media?

Social Technographics

Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. For the first time, the percentage of U.S. consumers engaged in certain social behaviors actually went down, not up. Is the bloom off the rose? Is this the long-promised social media backlash? Overall, social media […]