Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Read on for some of the highlights and tweetable moments, or listen to the [...]
How to Find Your Social Voice and Help Others Do the Same
Michele Wingate, Social Media Manager for American Family Insurance, joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our [...]
Is Your Brand Socially Agile?
Andy White, Senior Manager of Social Media Marketing at M80 and creative genius behind Audi‘s social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi’s social agility lets him get things done. Read on for [...]
How to Derive Inspiration from an Active Fan Base
Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts. Read on for some of the [...]
Leveraging Your Company’s Internal Power for Good Social
Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to [...]
Social Media Lessons from the “Open Source” Movement
Chris Moody, Senior Marketing Manager at Red Hat, joins the Social Pros Podcast this week to discuss “open source” as the original social media on the internet, why Red Hat is the #3 place to work according to Glass Door, and (shockingly) why Google+ is a better platform for his business purposes than Twitter. Read on for some [...]
The Critical Interplay Between Social and Search
Rand Fishkin, Founder and CEO of SEOmoz, joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of Google’s Author Rank, and the future of Facebook’s new Graph Search feature. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge [...]
Empowering Employees with Social Business Strategy
Sandy Carter, VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal. Read on for some of the highlights or listen below for the [...]
If You’re Looking Content Creation Moments Are Everywhere
Ann Handley, Chief Content Officer at MarketingProfs and co-writer of Content Rules, joins the Social Pros Podcast live from the New Media Expo in Las Vegas this week to discuss the on-going visual renaissance, leaving the “person” out of “personable” in social, and the struggle to keep the customer first. Read on for some of the highlights [...]
The Importance of a Small Town Mentality
C.C. Chapman, Founder and President of Cleon Foundation and author of new book Amazing Things Will Happen, joins the Social Pros Podcast this week to discuss his new book, sharing the advice that gets him through the day, and the positive influence of a small town mentality. C.C.’s book is so awesome, we’re giving it away for [...]
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