Rick Wion, Director of Social Media at McDonald’s, joins the Social Pros Podcast this week to talk to us about McDonald’s social media monitoring strategy, how his team handles millions of social mentions per day, what they’ve done create so many positive brand advocates, and, of course, whether the McRib will make an appearance again this [...]
Beyond Analytics: Brand Insight and Understanding
Chuck Hemann, Director of Analytics at WCG, joins the Social Pros Podcast this week to tell us about the difference between analytics and insight in the social branding sphere, and the importance of both. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to listen [...]
Community Building Through Innovative Conferences
Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to listen here: Download [...]
Social Media Success for Global Enterprise
Brian Stokoe of Caterpillar joins the Social Pros Podcast this week to tell us about how Caterpillar’s global social media strategy works, from metrics and collaboration to blogging and safety. Read on for some of the highlights or listen below for the full podcast.
The Avalanche of Information and Scalability of Social Media
Richard Binhammer of Dell joins the Social Pros Podcast this week to discuss his new direction, the role of corporate communications in social media marketing, and how to scale the effects of social media campaigns. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to [...]
2tor Paves the Way for Online Education and Community Building
Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato, Director of Communications & Social Media, and Harrison Kratz, Community Manager for the MBA@UNC program. 2tor was founded in 2008 by a team of educators who wanted to take online [...]
Social Sign-In is Changing Customer and Brand Experience
Jamie Beckland joins Jay Baer from Convince & Convert and Tristan Handy from Argyle Social on the Social Pros Podcast this week to talk about his role as the head of digital and social strategy at Janrain. In addition to being a Convince & Convert sponsor, Janrain offers some neat tools for both companies and [...]
Eloqua’s Approach to the Future of Content Marketing
This is Episode 32 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Joe Chernov, VP of Content Marketing for Eloqua. Read on for insights from Joe about content marketing, thought leadership, and the power of visuals. Listen Now Click the play button to listen here: Download the audio [...]
Social Pros 31 – Howard Lindzon, StockTwits
This is Episode 31 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Howard Lindzon, CEO of StockTwits. Read on for insights from Howard about investing, forming relationships, and building a successful community. Listen Now Click the play button to listen here: Download the audio file: http://socialpros.podbean.com/mf/web/gmwnkd/SocialProsEpisode31.mp3 The RSS [...]
Social Pros 30 – Eric Schwartzman, Social Media Boot Camp
This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media [...]
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