YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Eloqua’s Approach to the Future of Content Marketing

This is Episode 32 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Joe Chernov, VP of Content Marketing for Eloqua. Read on for insights from Joe about content marketing, thought leadership, and the power of visuals. Listen Now Click the play button to listen here: Download the audio [...]

Continue Reading

Social Pros 31 – Howard Lindzon, StockTwits

This is Episode 31 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Howard Lindzon, CEO of StockTwits. Read on for insights from Howard about investing, forming relationships, and building a successful community. Listen Now Click the play button to listen here: Download the audio file: http://socialpros.podbean.com/mf/web/gmwnkd/SocialProsEpisode31.mp3 The RSS [...]

Continue Reading

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media [...]

Continue Reading

Social Pros 29 – Lauren Vargas, Aetna

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Vargas of Aetna. Read on for insights from Lauren plus Eric Boggs‘s Social Media Stat of the Week (This week: 62% of adults use social media for fear of missing out.) Listen Now Click the play button to listen [...]

Continue Reading

Social Pros 28 – Katie Richman, espnW

This is Episode 28 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Katie Richman of espnW. Read on for insights from Jay Baer plus Eric Boggs‘s Social Media Stat of the Week (This week: interesting Facebook contest engagement stats from Wildfire.) Listen Now Click the play button to listen here: [...]

Continue Reading

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Read on for insights from Jay Baer plus Eric Boggs’s Social Media Stat of the Week (This week: 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.)

Continue Reading

Social Pros 26 – Richard Owen, Satmetrix

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Richard Owen of Satmetrix. Read on for insights from Jay Baer & Eric Boggs‘s Social Media Stat of the Week (This week: The Altimeter Group released the public report, The Social Media ROI Cookbook. It’s six ingredients, top brands used to measure the [...]

Continue Reading

Social Pros 25 – Alison Carlman, globalgiving

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Alison Carlman of globalgiving. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week (This week: The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now [...]

Continue Reading

Social Pros 24 – Shawn Morton, JPMorgan Chase

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Shawn Morton of JPMorgan Chase. Read on for insights from Shawn and Eric’s Social Media Stat of the Week (this week: are corporate crises isolated events or do they affect a brand for eternity?). Listen Now [...]

Continue Reading

Social Pros 23 – DJ Waldow, Waldow Social

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim (this week: LinkedIn and Twitter break up). Listen Now Click the play button to listen here: [...]

Continue Reading