YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

The 5 Dangerous Realities of Social Media for Business

The 5 Dangerous Realities of Social Media   View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on [...]

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A Day I’ll Always Remember

And as one chapter ends, another begins. Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social, my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by [...]

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5 Search and Social Trends for 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see [...]

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Please Help Me Support Make-A-Wish Foundation

I need your help please. For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund, we’ll donate $1 of our book advance to Make-A-Wish Foundation®. Go to http://panelpicker.sxsw.com/ If you don’t have an account, please make one. It will take just a few seconds Click the link that [...]

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Facebook Success Summit – 22 Sessions on Everything Facebook

Is Facebook important to you and your business? If it’s not now, it will be soon (see my post tomorrow for more on that). Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they [...]

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18 Social Media Quotes My Wife Is Sick of Hearing Me Say

In my ongoing quest to have chicken served in every conceivable way, courtesy of banquet chefs at events from sea to shining sea, I’ve fallen into the habit of repeating myself. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a [...]

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7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech [...]

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You’re Invited to the Socialpalooza

I’m excited to let you know that I’m an instructor for Social Media Success Summit 2010. I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Over ~30 days, there are 24 sessions about everything social media, and because it’s totally virtual, one [...]

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6 Required Competencies for Social Organizations

Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate [...]

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11 Must-Dos for the Serious Blogger

First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger  View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, [...]

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