Social Business, Social Media Case Studies, Social Media Strategy, Social Media Crisis, Social Media Policy, Social Media Staffing and Operations, Top 10

Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

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Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Top 10

Using a Social FAQ to Kick Start Content Marketing

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If you conquered four words, you’d have a better social media program than 90% of all companies. If you just utilized “thank you” and “I’m sorry” appropriately and often, you’d be in pretty good shape. But getting to true sociability requires more than just replying to direct inquiry. You have to use content marketing to […]