Valeria Maltoni – The Twitter 20 Interview on Conversation and Community

  • July 1st, 2009 | Written By: Jason Baer
  • | 16 Comments

Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it.
Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence [...]

CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands

  • June 4th, 2009 | Written By: Jason Baer
  • | 16 Comments

CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat.
Between conference speaking gigs, [...]

Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People

  • May 21st, 2009 | Written By: Jason Baer
  • | 18 Comments

Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines [...]

David Armano – The Twitter 20 Interview on Visual Thinking and Social Business

David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make [...]

Shannon Paul – The Twitter 20 Interview on Social Media and PR

  • April 23rd, 2009 | Written By: Jason Baer
  • | 10 Comments

Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations [...]

Lee Odden – The Twitter 20 Interview on SEO and Social Media

  • April 8th, 2009 | Written By: Jason Baer
  • | 13 Comments

Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, [...]

Beth Harte – The Twitter 20 Interview About Marketing and Social Media

  • March 24th, 2009 | Written By: Jason Baer
  • | 8 Comments

Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her [...]

Todd Defren – The Twitter 20 Interview About Social Media and PR 2.0

  • February 27th, 2009 | Written By: Jason Baer
  • | 7 Comments

Todd Defren is one of America’s leading thinkers and influencers around the new era of public relations. Deftly blending social media, search marketing, and relationship building, Todd’s team at SHIFT Communications is breaking the mold for what a PR firm can and should do.
In addition to his work at SHIFT, Todd’s blog at PR [...]

David Alston – The Twitter 20 Interview about Social Media Listening

  • January 29th, 2009 | Written By: Jason Baer
  • | 3 Comments

David Alston is a singer. A photographer. The former host of an improv comedy show. He’s also a vastly experienced technology marketer – currently the Vice President of Marketing for the conversation monitoring software company Radian6. He’s also Canadian, so is helpful and kind as a default setting. 
I first met David at the excellent Marketing [...]

Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful

  • January 16th, 2009 | Written By: Jason Baer
  • | No Comments

Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from. 
Mack is a social media consultant and trainer, [...]