YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
twitter 26  |  Add Yours

4 Ways the Twitter You Know is Changing Forever

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Once Oprah gave Twitter her imprimatur, the service [...]

Continue Reading
twitter 22  |  Add Yours

Holy Twit – Increased Tweet Volume Drives Results

One of my favorite Twitter add-ons is Buffer, an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer also works for Facebook) For people like me that do a lot of [...]

Continue Reading
twitter 18  |  Add Yours

Will Geo-Targeting Jump Start Twitter Advertising

Guest post from Matt Krautstrunk, an expert on VOIP phone systems based in San Diego. He writes extensively at Resource Nation. When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more [...]

Continue Reading
social media strategy 19  |  Add Yours

The Reality of Competition in a Maturing Social Marketplace

Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution. We discuss: Competition and social media gurus, wheat, and chaff; The future of Twitter and its stickiness problem; Agencies stubbing their social media toes; Do social crises create measurable business declines; The path to social ubiquity [...]

Continue Reading
Social Media Marketing 173  |  Add Yours

Is Twitter Massively Overrated?

I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while: Is Twitter Massively Overrated? From [...]

Continue Reading
Top 10 58  |  Add Yours

7 Ways to Thank Someone for a Retweet

Guest post from Angie Schottmuller, an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. If you’re an active Twitter user, you’ve likely seen a “Thanks for the RT!” post at some point. You’ve possibly even posted them yourself. So is a “retweet thank you” polite Twitter etiquette, or is it an over indulgence [...]

Continue Reading
Email Marketing Advice 39  |  Add Yours

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Is the golden goose poisoned before it’s even an adult? The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research from [...]

Continue Reading
twitter 13  |  Add Yours

Can Courtney Love be Sued for Tweeting

Guest post from Gary Kibel, a Partner with the law firm of Davis & Gilbert LLP in New York who practices in the areas of advertising/marketing, new media/technology and privacy law. What do you call a Twitter user? This is not the opening of an off-color joke, but a key question that may arise in [...]

Continue Reading
Guest Posts 12  |  Add Yours

Is Twitter Advertising a Threat to PPC?

Guest post by Shannon Suetos, an expert writer on phone systems based in San Diego, California. She writes extensively at Resource Nation. Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by [...]

Continue Reading
Campaign Testing and Optimization 36  |  Add Yours

6 Timely Tips for Twitter Success

New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has [...]

Continue Reading