How to Match 10 Key Success Metrics to Your Blogging Strategy
- March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]
Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics
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Does Your Corporate Blog Measure Up
- December 17th, 2009 | Written By: Jay Baer
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There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others.
I’m hoping to change that. And you can help by taking this short survey.
My [...]
Tagged as: blog metrics, blogging, blogs, compendium blogware, survey, web analytics
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Finally! A Blog Post Scoreboard
- October 27th, 2009 | Written By: Jay Baer
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Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community
orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools.
The new PostRank [...]
Tagged as: analytics, blogging, blogs, postrank, postrank analytics, social media, Social Media Marketing, web analytics blog metrics
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Are You Cherishing the Wrong Trophy?
- September 29th, 2009 | Written By: Jay Baer
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I have been the champion of my fantasy football league two of the past four years, and while I’ve had a rough start to this season, I’m still the defending champion. And while I appreciate the winner’s check, having the trophy on my desk for a year is much, much sweeter.
Trophies are important. They [...]
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The Fuzzy Math of Ratings & Reviews
- April 2nd, 2009 | Written By: Jay Baer
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My wife and I took the kids to see Monsters vs. Aliens recently. Seth Rogen as Bob the Blob was funny, and Hugh Laurie was excellent as Dr. Cockroach. A handful of great one liners, but overall a middling effort in the kid movie genre.
The next day – after an appropriate period of contemplation [...]
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The Inefficiencies of the Reputation Economy
- March 25th, 2009 | Written By: Jay Baer
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Nothing gets bloggers more excited than a discussion about blog rankings. Many conversations I had at South by Southwest touched on this subject.
Jason Falls asked Guy Kawasaki to move his Social Media Explorer up the list on http://alltop.com (a great resource to find first-class blogs, by the way).
Mack Collier told me that his longstanding weekly [...]
Tagged as: blogging, blogs, social media, Social Media Marketing, social media ROI, Web site analytics
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Cross-Pollinate Search and Email
- February 11th, 2009 | Written By: Jay Baer
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Email marketing and search marketing have often been looked at as being at opposite ends of the digital marketing spectrum. Email used as a loyalty and retention tool, with search used as an acquisition tactic.
But that thinking prevents the results from those marketing efforts informing and improving one another, and the opportunities in that regard [...]
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Revolutionizing Blog Analytics
- February 10th, 2009 | Written By: Jay Baer
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Do you know how visitors use your blog?
I have previously reviewed Crazy Egg, whose heat maps and link tracking are exceptional (and easy to use). But a few weeks ago I signed up for a trial of Israeli company ClickTale, and I am absolutely blown away by what it can do.
ClickTale records every “nth” [...]
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Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful
- January 16th, 2009 | Written By: Jay Baer
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Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from.
Mack is a social media consultant and trainer, [...]
Tagged as: blogging, corporate blogging, mack collier, social media, Social Media Marketing, twitter, Twitter 20, twitter interview, Web site Analytics and Metrics
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Think Bottom Line, Not Top Line, on Social Media ROI
- December 3rd, 2008 | Written By: Jay Baer
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There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced.
True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, PPC, [...]
Tagged as: marketing tactics, media mix, ROI, social media, Social Media Marketing, social media ROI, web site KPI, web site metrics
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