I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility. “We try to provide content that has as much [...]
Last Chance to Get on Special Pre-Order List for My New Book
My new book is called Youtility: Why Smart Marketing is About Help, not Hype. It’s the best thing I’ve ever done in my career, and I really need YOUR help to make it a hit when it’s officially released in June. Here’s the plan. If you pre-order the book from me, I’ll give you a [...]
Your Customers Don’t Want the Science of Silly
Given my travel schedule and general lack of patience, I don’t watch much live television. I was one of the first Americans to buy a DVR, and the concept of time-shifting (and commercial skipping) fit snugly into my life the way Alex Rodriguez fits snugly into every PED scandal. Last night was an exception. I [...]
Youtility – The Marketing Strategy for the Age of Information Overload
I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. It’s called Youtility: Why Smart Marketing is About Help Not Hype . It unveils [...]
Make These 5 Marketing Changes in a Smartphone Dominated America
In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this) If you make a bad decision today you’re [...]
