Community Management, Social Media Case Studies, Brand Communities

Online Community With Purpose and a Plan

Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted.

So, Lisa Beatty build JaneNation.com, a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference.

HOME Jane Nation Online Community With Purpose and a Plan

With free membership open to all women, JaneNation combines social networking with opinion collection. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver” or “widow wise”).

Want to know what Janes think about OPI nail polish, and whether it’s worth the price premium? It’s on JaneNation. How do Janes react to the new U by Kotex TV commercials, that puncture the feminine hygiene rhetoric? It’s on JaneNation.

There is zero advertising on JaneNation.com, and there never will be. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females.

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. That only happens if they have a real, ongoing relationship with brands.”

And Now For Something Completely Different

But here’s where it gets interesting. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. John & Partners, a full-service advertising and public relations firm, based in Jacksonville.

Responding to Forrester’s research about the need for agencies to become “connected” – to be the bridge between brands and their consumers, St. John & Partners has spent two years, and committed serious dollars and time (several FTEs) to making JaneNation flourish.

“We recognized the need to step up our game,” says Lisa. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.”

Wow. Here’s an ad agency that believes in the wisdom of crowds and community-building enough to build a major online destination ON ITS OWN DIME, and commits to never selling advertising on it? How’s that for eating your own dog food?

“The women of JaneNation have to see value in their participation, and that requires that we have a different strategy than just trying to make a quick buck,” says Lisa.

From a business standpoint, it’s brilliant. With JaneNation, St. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. Big companies are starting to follow JaneNation on Twitter, and engage with the community across the social Web.

St. John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients.

Is this the future of agencies? Being both participant and observer? What do you think of this approach?

(disclaimer: I do some consulting for SJP, but was not involved in JaneNation)

  • http://twitter.com/marcelocbacchi/status/13416875342 Marcelo Bacchi

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  • http://twitter.com/iaffmarketing/status/13416875604 Aorion

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  • http://twitter.com/iaffmarketing/status/13416875604 Aorion

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  • http://twitter.com/iaffmarketing/status/13416875604 Aorion

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  • http://twitter.com/iaffmarketing/status/13416875604 Aorion

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  • http://twitter.com/iaffmarketing/status/13416875604 Aorion

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  • http://twitter.com/epopdev/status/13416876200 Jim Weldon

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  • http://twitter.com/epopdev/status/13416876200 Jim Weldon

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  • http://twitter.com/epopdev/status/13416876200 Jim Weldon

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  • http://twitter.com/epopdev/status/13416876200 Jim Weldon

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  • http://twitter.com/epopdev/status/13416876200 Jim Weldon

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  • http://twitter.com/kelvin8048/status/13416876309 kelvin lee

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  • http://twitter.com/thgbusiness/status/13416876960 Santi Chacon

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  • http://twitter.com/f2facebook/status/13416877635 Face to Facebook

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  • http://twitter.com/blogmanana/status/13416877292 Blog Manana

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  • http://twitter.com/doktormarketing/status/13416878451 Doktor Marketing

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  • http://twitter.com/samooss/status/13417541410 samuel kerboeuf

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  • http://twitter.com/heleenthomas/status/13417698425 Heleen Thomas

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  • http://twitter.com/kworkmanflood/status/13417850804 Kelly Workman-Flood

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  • http://twitter.com/berpelding/status/13418365733 Brad

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  • http://twitter.com/socialsentiment/status/13420239116 SocialMediaSentiment

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  • http://twitter.com/noteasytoforget/status/13421315572 James Ball

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  • http://twitter.com/spellbrand/status/13424486599 Mash Bonigala

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  • http://twitter.com/nancyrubin/status/13424566818 nancyrubin

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  • http://twitter.com/tintikane/status/13425950717 tintikane

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  • http://twitter.com/hawkeyemediagrp/status/13426377445 Hawkeye Media Group

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  • http://twitter.com/hawkeyemediagrp/status/13426377445 Hawkeye Media Group

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  • http://twitter.com/stephaniewebb/status/13427566416 stephaniewebb

    Online Community With Purpose and a Plan – http://bit.ly/avtVcV (via @jaybaer)

  • http://twitter.com/tallydigitalbiz/status/13428642735 Michael Winn

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  • http://www.dennisoneil.com Dennis O'Neil

    This is genius. Setting the bar very high for agencies indeed.

  • http://kikolani.com/ Kristi Hines

    I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions.

  • http://twitter.com/lisab29/status/13430008640 Lisa Beatty

    #socialc20 example of experimenting w/ soc and comm RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/weintraub/status/13431286188 Weintraub Adv

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  • http://twitter.com/weintraub/status/13431286188 Weintraub Adv

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  • http://twitter.com/randylewiskemp/status/13431363867 Randy Kemp

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  • http://twitter.com/janenation/status/13431528518 Jane Nation

    RT @lisab29: #socialc20 example of experimenting w/ soc and comm RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/janenation/status/13431528518 Jane Nation

    RT @lisab29: #socialc20 example of experimenting w/ soc and comm RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/janenation/status/13431528518 Jane Nation

    RT @lisab29: #socialc20 example of experimenting w/ soc and comm RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/jen_nausin/status/13431660854 Jennifer Nausin

    @jaybaer Loving this post about @janenation. Such a cool site! I cant wait to share! Thank you! http://bit.ly/a59UMP

  • http://twitter.com/jen_nausin/status/13431660854 Jennifer Nausin

    @jaybaer Loving this post about @janenation. Such a cool site! I cant wait to share! Thank you! http://bit.ly/a59UMP

  • http://twitter.com/jen_nausin/status/13431660854 Jennifer Nausin

    @jaybaer Loving this post about @janenation. Such a cool site! I cant wait to share! Thank you! http://bit.ly/a59UMP

  • http://twitter.com/vernongirl Courtenay Pitcher

    As the owner of my own small marketing agency, I find it much easier to consult with clients based on experiences and insights gained in the trenches. I wish politicians were like SJP. Thank you for all of your excellent blog posts about social media Jay. You are obviously a man who walks the walk. And yes, I think OPI nail polish is definitely worth the price. cheers, Courtenay

  • http://twitter.com/vernongirl Courtenay Pitcher

    As the owner of my own small marketing agency, I find it much easier to consult with clients based on experiences and insights gained in the trenches. I wish politicians were like SJP. Thank you for all of your excellent blog posts about social media Jay. You are obviously a man who walks the walk. And yes, I think OPI nail polish is definitely worth the price. cheers, Courtenay

  • http://twitter.com/myersjj6/status/13432681810 Jeff Myers

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/myersjj6/status/13432681810 Jeff Myers

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/jen_nausin/status/13432716829 Jennifer Nausin

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/jen_nausin/status/13432716829 Jennifer Nausin

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/janenation/status/13432800922 Jane Nation

    RT @jen_nausin: @jaybaer Loving this post about @janenation. Such a cool site! I cant wait to share! Thank you! http://bit.ly/a59UMP THANKS

  • http://twitter.com/janenation/status/13432800922 Jane Nation

    RT @jen_nausin: @jaybaer Loving this post about @janenation. Such a cool site! I cant wait to share! Thank you! http://bit.ly/a59UMP THANKS

  • http://twitter.com/dsnestle/status/13432930717 Dan Nestle

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  • http://twitter.com/dsnestle/status/13432930717 Dan Nestle

    Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/naomimeran/status/13433144241 naomi meran

    RT @JaneNation: RT @lisab29: #socialc20 example of experimenting w/ soc and comm RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/naomimeran/status/13433144241 naomi meran

    RT @JaneNation: RT @lisab29: #socialc20 example of experimenting w/ soc and comm RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/m_thompson/status/13433680084 Mark Thompson

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/m_thompson/status/13433680084 Mark Thompson

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/prtodd/status/13433920423 Todd Lynch

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/prtodd/status/13433920423 Todd Lynch

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/natstarkmedia/status/13434341239 Natalie Stanczyk

    Great example of an online community: http://ht.ly/1HjFh

  • http://twitter.com/russhenneberry/status/13434907287 Russ Henneberry

    RT @jaybaer: An Online Community with a Purpose, and a Plan. http://bit.ly/d4OThH

  • http://twitter.com/sonnygill/status/13434945396 Sonny Gill

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/sonnygill/status/13434945396 Sonny Gill

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/sonnygill/status/13434945396 Sonny Gill

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/social_panda/status/13435542880 Moran Serr Hirsch

    Sweet! micro communities based on women’s life stages RT@jaybaer: Online Community with a Purpose & a Plan http://bit.ly/d4OThH #JaneNation

  • http://twitter.com/social_panda/status/13435542880 Moran Serr Hirsch

    Sweet! micro communities based on women’s life stages RT@jaybaer: Online Community with a Purpose & a Plan http://bit.ly/d4OThH #JaneNation

  • http://twitter.com/patrickmc22/status/13436030856 Patrick McSweeney

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV Ladies, check it out.

  • http://twitter.com/vernongirl/status/13437551704 Courtenay Pitcher

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/nicolegj/status/13439028817 Nicole Jenkins

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/janenation/status/13439051219 Jane Nation

    RT @NicoleGJ: RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • MaryBethKemp

    Congrats Lisa, I love it! You're one of the original Connected Agencies ;-)

  • http://twitter.com/brandnarrative/status/13439996979 Brand Narrative

    This is interesting. Company launches a media content destination for women. No ads. http://bit.ly/9XSBtX

  • http://twitter.com/katgordon Katherine M. Gordon

    I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.” Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. I, for one, will be encouraging my clients to spend time at JaneNation.

  • http://twitter.com/internetcoachfr/status/13441597476 sadie harris

    Online Community With Purpose and a Plan http://bit.ly/99auFi

  • http://twitter.com/internetcoachfr/status/13441597476 sadie harris

    Online Community With Purpose and a Plan http://bit.ly/99auFi

  • http://twitter.com/katgordon/status/13441631814 Katherine M. Gordon

    Congrats @janenation for the awesome piece @jaybaer wrote about you http://bit.ly/avtVcV My blog post about you coming next wk!

  • http://twitter.com/katgordon/status/13441631814 Katherine M. Gordon

    Congrats @janenation for the awesome piece @jaybaer wrote about you http://bit.ly/avtVcV My blog post about you coming next wk!

  • http://twitter.com/janenation/status/13441756172 Jane Nation

    RT @katgordon Congrats @janenation for the awesome piece @jaybaer wrote about you http://bit.ly/avtVcV My blog post about you coming next wk

  • http://twitter.com/janenation/status/13441756172 Jane Nation

    RT @katgordon Congrats @janenation for the awesome piece @jaybaer wrote about you http://bit.ly/avtVcV My blog post about you coming next wk

  • http://twitter.com/michaelpmalone/status/13441830684 Mike Malone

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/michaelpmalone/status/13441830684 Mike Malone

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/sadiemharris/status/13442199312 Sadie Harris

    Online Community With Purpose and a Plan http://bit.ly/99auFi

  • http://twitter.com/sadiemharris/status/13442199312 Sadie Harris

    Online Community With Purpose and a Plan http://bit.ly/99auFi

  • http://twitter.com/johnfoleyjr/status/13442508702 John Foley

    RT @jaybaer – Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/johnfoleyjr/status/13442508702 John Foley

    RT @jaybaer – Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/reptyler/status/13442553831 Stephen Tyler

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/reptyler/status/13442553831 Stephen Tyler

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/weintraub/status/13442642784 Weintraub Adv

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/weintraub/status/13442642784 Weintraub Adv

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/glasshalffullpr/status/13442648482 Jessica Griffin

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/janenation/status/13442667396 Jane Nation

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/janenation/status/13442667396 Jane Nation

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/jenn_lee_ca/status/13442718105 jenn_lee_ca

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/jenn_lee_ca/status/13442718105 jenn_lee_ca

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/codigo_fonte/status/13442731457 Código Fonte

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/codigo_fonte/status/13442731457 Código Fonte

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/newageleadgen/status/13442776724 NewAgeLeadGen

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/newageleadgen/status/13442776724 NewAgeLeadGen

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/alanbr82/status/13442777288 Alan Brocious

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/alanbr82/status/13442777288 Alan Brocious

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/amnerisgv/status/13442894686 amnerisgv

    Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study) – via@jaybaer

  • http://twitter.com/amnerisgv/status/13442894686 amnerisgv

    Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study) – via@jaybaer

  • http://twitter.com/michaelgass/status/13442910052 Michael Gass

    Ad agency creates new Website for women, JaneNation (via @jaybaer) #mirren http://bit.ly/aCpGtP

  • http://twitter.com/michaelgass/status/13442910052 Michael Gass

    Ad agency creates new Website for women, JaneNation (via @jaybaer) #mirren http://bit.ly/aCpGtP

  • http://twitter.com/conniereece/status/13442946124 Connie Reece

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV <– Jay always has the good stuff. I read him regularly.

  • http://twitter.com/conniereece/status/13442946124 Connie Reece

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV <– Jay always has the good stuff. I read him regularly.

  • http://twitter.com/swonderlin/status/13443252045 Stephanie Wonderlin

    Online Community With Purpose and a Plan http://bit.ly/avtVcV / via @jaybaer

  • http://twitter.com/mmesocialmedia/status/13443535834 sadie harris

    Online Community With Purpose and a Plan http://bit.ly/99auFi

  • http://twitter.com/creativesage/status/13443554892 Cathryn Hrudicka

    FYI listening to consumers: Online Community w/a Purpose & a Plan, by @jaybaer: http://bit.ly/bIS5vH #smchat #innochat #Ning

  • http://twitter.com/katemerle/status/13444088140 Kate Merle

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/braundoug/status/13444317862 Doug Braun

    Is this the future of ad agencies? http://bit.ly/bK8ymU (The @janenation case study) RT @jaybaer

  • http://twitter.com/mattstengel/status/13444920645 Matt Stengel

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/mbkmbk/status/13445142369 Mary Beth Kemp

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/trish_fischer/status/13445696230 Trish Fischer

    RT @jaybaer: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/919marketing/status/13446092787 919 Marketing

    Wow. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/patrickboegel/status/13446159712 Patrick Boegel

    Interesting read. RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/katpinke/status/13446381023 Kathryn Lukens Pinke

    Online Community w/ Purpose & a Plan. Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU via…

  • http://twitter.com/marketresearch_/status/13446451369 MarketResearch.com

    Fresh twist on conventional mkt system – RT @jaybaer: Research+brand community+marketing to women=social media success. http://bit.ly/bK8ymU

  • http://twitter.com/adfarmtweets/status/13446625250 AdFarm

    RT @katpinke: Online Community w/ Purpose & a Plan. Social media success. http://bit.ly/bK8ymU via @jaybaer

  • http://twitter.com/adfarmtweets/status/13446625250 AdFarm

    RT @katpinke: Online Community w/ Purpose & a Plan. Social media success. http://bit.ly/bK8ymU via @jaybaer

  • http://twitter.com/marsyk/status/13446688496 Marko Sykkö

    RT @jaybaer Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/erwinjansen/status/13446888489 erwinjansen

    Online Community With Purpose and a Plan http://tinyurl.com/28whutq

  • http://twitter.com/dukkytweets/status/13447429864 Dukky

    RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/dukkytweets/status/13447429864 Dukky

    RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/dukkytweets/status/13447429864 Dukky

    RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/eileenbuleza/status/13447773105 Eileen Buleza

    Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. http://bit.ly/bIS5vH

  • http://twitter.com/eileenbuleza/status/13447773105 Eileen Buleza

    Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. http://bit.ly/bIS5vH

  • http://twitter.com/eileenbuleza/status/13447773105 Eileen Buleza

    Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. http://bit.ly/bIS5vH

  • http://twitter.com/areierson/status/13447900122 areierson

    Mind is swimming w/ideas. RT: @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV

  • http://twitter.com/sharonmarkovsky/status/13448010420 Sharon Markovsky

    RT @dukkytweets: RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/nettiapina/status/13448562263 Nettiapina

    RT @marsyk: RT @jaybaer Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/idvirtual/status/13451847419 Virtual Consulting

    Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study) |via @jaybaer

  • http://twitter.com/idvirtual/status/13451847419 Virtual Consulting

    Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study) |via @jaybaer

  • http://twitter.com/idvirtual/status/13451847419 Virtual Consulting

    Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study) |via @jaybaer

  • http://twitter.com/idvirtual/status/13451847419 Virtual Consulting

    Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study) |via @jaybaer

  • http://twitter.com/tweetsbyus/status/13453967384 TweetsByUs

    RT @smmguide RT @marsyk: RT @jaybaer Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/tweetsbyus/status/13453967384 TweetsByUs

    RT @smmguide RT @marsyk: RT @jaybaer Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/tweetsbyus/status/13453967384 TweetsByUs

    RT @smmguide RT @marsyk: RT @jaybaer Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/tweetsbyus/status/13453967384 TweetsByUs

    RT @smmguide RT @marsyk: RT @jaybaer Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/beyondnines/status/13454361357 Beyond Nines

    "Online Community With Purpose and a Plan" http://buzzy.bz/YWV

  • http://twitter.com/beyondnines/status/13454361357 Beyond Nines

    "Online Community With Purpose and a Plan" http://buzzy.bz/YWV

  • http://twitter.com/beyondnines/status/13454361357 Beyond Nines

    "Online Community With Purpose and a Plan" http://buzzy.bz/YWV

  • http://twitter.com/beyondnines/status/13454361357 Beyond Nines

    "Online Community With Purpose and a Plan" http://buzzy.bz/YWV

  • http://twitter.com/beyondnines/status/13454361357 Beyond Nines

    "Online Community With Purpose and a Plan" http://buzzy.bz/YWV

  • http://twitter.com/beyondnines/status/13454361357 Beyond Nines

    "Online Community With Purpose and a Plan" http://buzzy.bz/YWV

  • http://twitter.com/rayhiltz/status/13454783902 Ray Hiltz

    RT @jaybaer: Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/redlincook/status/13455147800 Elise Redlin-Cook

    RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/redlincook/status/13455147800 Elise Redlin-Cook

    RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/cwaterhouse/status/13455165189 Calie Waterhouse

    RT @RedlinCook: RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/cliquekaila/status/13455517474 Kaila Strong

    RT @RedlinCook: RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU

  • http://twitter.com/heidimcculloch/status/13459317217 Heidi McCulloch

    Have to get my head around this. RT @michaelgass — Ad agency hosts JaneNation, web community for #women — http://bit.ly/aCpGtP @jaybaer

  • http://twitter.com/heidimcculloch/status/13459317217 Heidi McCulloch

    Have to get my head around this. RT @michaelgass — Ad agency hosts JaneNation, web community for #women — http://bit.ly/aCpGtP @jaybaer

  • http://twitter.com/heidimcculloch/status/13459317217 Heidi McCulloch

    Have to get my head around this. RT @michaelgass — Ad agency hosts JaneNation, web community for #women — http://bit.ly/aCpGtP @jaybaer

  • http://twitter.com/edfredned/status/13461220615 Ed Shems

    RT @jaybaer: Research + brand community + marketing to women = social media success. http://bit.ly/avtVcV

  • http://twitter.com/advertisinglaw/status/13464261585 John Lichtenberger

    RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/advertisinglaw/status/13464261585 John Lichtenberger

    RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/rjschoenefeld/status/13464292766 Ryan Schoenefeld

    RT @AdvertisingLaw: RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/rjschoenefeld/status/13464292766 Ryan Schoenefeld

    RT @AdvertisingLaw: RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/benlamothe/status/13464975515 Ben LaMothe

    Online Community With Purpose and a Plan http://icio.us/3t1a3x

  • http://twitter.com/benlamothe/status/13464975515 Ben LaMothe

    Online Community With Purpose and a Plan http://icio.us/3t1a3x

  • http://twitter.com/malvinaaw/status/13465760674 Malvina Irfan

    RT @idvirtual: Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study) |via @jaybaer

  • http://twitter.com/jessekoskinen/status/13477358007 Jesse Koskinen

    RT @HeleenThomas: RT @samooss RT @jaybaer Online Community With Purpose and a Plan http://bit.ly/d5KkYM #SMM #Social #media #marketing h …

  • http://twitter.com/maggielmcg maggielmcg

    Call me jaded but this seems like just another way for a company to profit off people –women, in this case–sharing information. Sure, they're not selling ads…but you can bet they'll be figuring out ways to monetize the data they collect courtesy of these women “socializing.”

  • http://twitter.com/janenation/status/13487669710 Jane Nation

    RT @AdvertisingLaw: RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/imagemechanics/status/13491569491 Jason Cotterell

    Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU /via @jaybaer

  • http://twitter.com/imagemechanics/status/13491569491 Jason Cotterell

    Research + brand community + marketing to women = social media success. http://bit.ly/bK8ymU /via @jaybaer

  • http://twitter.com/imagemechanics/status/13491642600 Jason Cotterell

    Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study) /via @jaybaer

  • http://twitter.com/nivu/status/13570023850 Niek Vugteveen

    Online Community With Purpose and a Plan http://goo.gl/fb/8zw8G #brandcommunities #socialmediacasestudies #janenation

  • http://twitter.com/so_white/status/13576145723 so_white

    http://tinyurl.com/26ppj8r
    Online Community With Purpose and a Plan | brand communities | Social Media Consulting -(CONVINCEANDCONVERT.COM)

  • http://twitter.com/kstaxman/status/13696662350 Frank Woodman Jr

    Online Community With Purpose and a Plan How JaneNation was built http://ht.ly/1IRAh

  • http://twitter.com/elizabethsosnow/status/13702043078 Elizabeth Sosnow

    .@jaybaer profiles @janenation: an online community w/Purpose and a Plan http://bit.ly/d8RDPi

  • http://twitter.com/stefanpollack/status/13702480951 Stefan Pollack

    Profile of fellow #Worldcom PR Group partner's @janenation by @jaybaer Online Community With Purpose and a Plan http://bit.ly/avtVcV

  • http://twitter.com/mixpo/status/13728197116 Mixpo

    RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/janenation/status/13731998026 Jane Nation

    RT @Mixpo: RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/janenation/status/13731998026 Jane Nation

    RT @Mixpo: RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/janenation/status/13731998026 Jane Nation

    RT @Mixpo: RT @jaybaer Is this the future of ad agencies? http://bit.ly/avtVcV (The @janenation case study)

  • http://twitter.com/janenation/status/13732013061 Jane Nation

    RT @elizabethsosnow: .@jaybaer profiles @janenation: an online community w/Purpose and a Plan http://bit.ly/d8RDPi <–Thanks!

  • http://twitter.com/janenation/status/13732013061 Jane Nation

    RT @elizabethsosnow: .@jaybaer profiles @janenation: an online community w/Purpose and a Plan http://bit.ly/d8RDPi <–Thanks!

  • http://twitter.com/valeriesimon/status/13735578550 Valerie Merahn Simon

    RT @StefanPollack: Profile of #Worldcom PR Grp partner's @janenation by @jaybaer Online Community w/ Purpose & a Plan http://bit.ly/avtVcV

  • http://twitter.com/valeriesimon/status/13735578550 Valerie Merahn Simon

    RT @StefanPollack: Profile of #Worldcom PR Grp partner's @janenation by @jaybaer Online Community w/ Purpose & a Plan http://bit.ly/avtVcV

  • http://twitter.com/jakejordan/status/13807826098 jakejordan

    Open door for women to talk with no ads = Market research heaven. Great idea by @janenation http://ow.ly/1IQKe #branding

  • http://twitter.com/janenation/status/13848920660 Jane Nation

    RT @jakejordan: Open door for women to talk with no ads = Market research heaven.Great idea by @janenation http://ow.ly/1IQKe #branding tnx!

  • http://twitter.com/ronnykortgaard/status/13864349773 Ronny Kortgård

    Online Community With Purpose and a Plan http://tinyurl.com/26ppj8r

  • http://twitter.com/ronnykortgaard/status/13864349773 Ronny Kortgård

    Online Community With Purpose and a Plan http://tinyurl.com/26ppj8r

  • http://twitter.com/insegment/status/14913095330 inSegment

    Online Community With Purpose and a Plan – http://is.gd/chUX2

  • http://twitter.com/lorirtaylor/status/15461200706 Lori Taylor

    Online Community With Purpose and a Plan http://is.gd/cD7cW

  • http://twitter.com/michelepiskol/status/15465711687 Michele Piskol

    RT @lorirtaylor: Online Community With Purpose and a Plan http://is.gd/cD7cW

  • letstalkandchat

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