Community Management, Guest Posts, Social Media Tools, Social Media Monitoring

Social Media Monitoring Tools – How to Pick The Right One

Katie Van Domelen Social Media Monitoring Tools   How to Pick The Right OneGuest post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization.

First – What are the objectives? What questions are you trying to answer?
• Competitive analysis: How does your brand stack up to the competition?
• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities?
• Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively?

Second – Are there any special types of information you’ll need? That could be things like:
• Filtering by region: How specific will you need to be? County, region, state or city?
• Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that?
• Demographics: Do you want to be able to filter by the demographics of the author?
• Sentiment: How much are you willing to automate verse check by hand? In other words, how accurate does it need to be?
*Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.

Third – how will you be handling the monitoring?
• Are you working with a team or collaborating with a client?
• How much control do you want to have to be able to make changes yourself?
• How frequently will you need to create reports or check the filters? How easy is it to pull a quick dashboard without a lot of work on your part?
• What’s the client/competitor/industry name(s)? How hard will it be to filter?

Fourth – what are the operational/resource concerns?
• What’s the budget? How much can you afford to spend on the tool?
• How much volume do you expect to get? You might want to test this.
• How much time will you be able to allocate to this project? (based on budget or schedule)

Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

Screen shot 2010 07 07 at 10.17.04 AM Social Media Monitoring Tools   How to Pick The Right One

The main pitfall to avoid is flashy graphics for the sake of flashy graphics. Something that I couldn’t translate into the table above is how comfortable you feel using the UI. You need something that’s easy for you to use and that will be practical for the application you have at hand. Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.) They’ll often work with you to make sure you feel comfortable you’re making the right decision. You can also ask for training to make sure you’re using all the features to the best advantage. Another piece of advice I’d offer you is don’t get too caught up in budget. It’s much easier to pay a bit more to have the best tool for your needs than to start off with something that doesn’t have the power you need and have to upgrade later. You risk losing a lot of history and having to do a lot of work to get the program back on track.

And that’s how I pick the right social media monitoring tool for the job. What about you? Any factors you look for or service you use that I didn’t mention? Leave your additions, and any questions, in the comments!

Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

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  • http://communityinstinct.com David Alston

    Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6. Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

    Thanks again Katie. Great resource.

    @davidalston
    Radian6

    • Carey

      Hey David, sounds like an amazing tool for social media management! Do you guys have a free trial version?Carey

  • http://communityinstinct.com David Alston

    Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6. Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

    Thanks again Katie. Great resource.

    @davidalston
    Radian6

  • http://communityinstinct.com David Alston

    Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6. Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

    Thanks again Katie. Great resource.

    @davidalston
    Radian6

  • http://communityinstinct.com David Alston

    Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6. Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

    Thanks again Katie. Great resource.

    @davidalston
    Radian6

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    RT @AskAaronLee: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan

  • http://twitter.com/harmanjit/status/17940091059 Harmanjit Singh

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan via @AskAaronLee

  • http://twitter.com/harmanjit/status/17940091059 Harmanjit Singh

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan via @AskAaronLee

  • http://twitter.com/harmanjit/status/17940091059 Harmanjit Singh

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan via @AskAaronLee

  • http://twitter.com/tommytrc/status/17940193943 thomas clifford

    RT @AskAaronLee: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan

  • http://twitter.com/tommytrc/status/17940193943 thomas clifford

    RT @AskAaronLee: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan

  • http://twitter.com/tommytrc/status/17940193943 thomas clifford

    RT @AskAaronLee: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan

  • http://twitter.com/molinera/status/17940324191 molinera

    RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/280ir #socialmedia

  • http://twitter.com/coreyjsanders/status/17940332244 Corey J Sanders

    Social Media Monitoring Tools – How to Pick The Right One | Guest …: Social Media Strategy Blog Social Media Con… http://bit.ly/byp8cw

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/internetcoachfr/status/17941735322 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/rickgoodchild/status/17941923678 RDL Goodchild

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9hvCcu

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/steprincipato/status/17941994022 Stefano Principato

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • Anne

    great post katie, it would seem that Lots of corporate IT departments are asking themselves whether or not to block social media (aka Enterprise 2.0) applications like Facebook, Twitter, Skype, etc. What they often don’t realize is that they can safely enable these applications through the use of smart policies. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Palo Alto Networks has put together a great whitepaper to help you understand how this new firewall technology works. It’s called “To Block or Not. Is That the Question?” and you can find it here: http://bit.ly/d2NZRp.

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/socialwayne/status/17942360751 SocialWayne.com Blog

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/bZWP8o

  • http://twitter.com/mmesocialmedia/status/17943512911 sadie harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/janfirsching/status/17943927005 Jan Firsching

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://dannybrown.me Danny Brown

    Great write-up, Katie.

    I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well.

    Like you say, it depends on what your metrics and goals are.

  • http://dannybrown.me Danny Brown

    Great write-up, Katie.

    I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well.

    Like you say, it depends on what your metrics and goals are.

  • http://twitter.com/mtext/status/17943995344 martin s.

    Social Media Monitoring Tools – How to Pick The Right One http://ht.ly/2837O #Tools #SocialMedia

  • http://twitter.com/mtext/status/17943995344 martin s.

    Social Media Monitoring Tools – How to Pick The Right One http://ht.ly/2837O #Tools #SocialMedia

  • http://twitter.com/themediadude/status/17944048486 Forrest theMediaDude

    Social Media Monitoring Tools – How to Pick The Right One | Guest … http://bit.ly/bJARst

  • http://twitter.com/themediadude/status/17944048486 Forrest theMediaDude

    Social Media Monitoring Tools – How to Pick The Right One | Guest … http://bit.ly/bJARst

  • http://twitter.com/bankruptcy_reno/status/17944052159 Bankruptcy Attorney

    Social Media Monitoring Tools – How to Pick The Right One | Guest … http://bit.ly/dy4CT8

  • http://twitter.com/bankruptcy_reno/status/17944052159 Bankruptcy Attorney

    Social Media Monitoring Tools – How to Pick The Right One | Guest … http://bit.ly/dy4CT8

  • http://twitter.com/kdrewien/status/17945128393 Kathy Drewien

    RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/1827Ru

  • http://twitter.com/lukika/status/17945216143 JUDY

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan | RT @AskAaronLee

  • http://twitter.com/carlomazzocco/status/17945225504 Carlo Mazzocco

    RT @mtext: Social Media Monitoring Tools – How to Pick The Right One http://ht.ly/2837O #Tools #SocialMedia

  • http://twitter.com/timepass/status/17945543082 Shane Jacob

    @ktvan gives a great share on how to pick the right social media monitoring tool http://ow.ly/282P8 via @jaybaer

  • http://twitter.com/ingurz/status/17945594711 Ingur Zimmermann

    RT @mtext: Social Media Monitoring Tools – How to Pick The Right One http://ht.ly/2837O #Tools #SocialMedia

  • http://twitter.com/socialespeaking/status/17945615991 D Libb Rhett

    RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt. 1 http://pq2.soc.0sp.in #Tools #SocialMedia ;) #SaveOurShores

  • http://twitter.com/francisotolo/status/17945731369 Francis Otolo

    RT @socialEspeaking: RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt. 1 http://pq2.soc.0sp.in #Tools #SocialMedia ;)

  • http://www.flint-group.com/ Josh Lysne

    Hey Katie, great post.

    I completely agree with your comment about not picking a tool with the most flashy tools, but rather one with a UI you feel comfortable with. I'm currently using SM2 for most of my clients, and like how easy it is to use. It doesn't have all the bells and whistles as some of the other tools, but I think it does a good job of getting to the data most of my clients need. Great point on flashy not always being better.

    I do have a question for you though. On your chart, you show that SM2 can get down to the state level on the geographic filter. Is that a recent add to the system? I've only been able to filter down to country level.

    Thanks Katie!

  • http://twitter.com/jodimaas/status/17947150248 Jodi Mallow Maas

    #SocialMedia Monitoring Tools – How to Pick The Right One http://bit.ly/drkWKO

  • http://twitter.com/pointtopointinc/status/17947342471 Point to Point, Inc.

    Are you choosing the best social media monitoring tool to fit your needs? http://bit.ly/aaw3pc

  • http://twitter.com/isoft_shaun/status/17947436165 Shaun Fagan

    RT @mintfactory: Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/diwah

  • http://twitter.com/tarynp/status/17947918220 Taryn Pisaneschi ★

    RT @kdrewien: RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/1827Ru

  • http://www.expion.com socialCRMchick

    Good post Katie, however what do you think about managing vs. monitoring.

    Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities?

    I think listening with a tool like Radian 6 is step 1, monitoring with something like SM2 is step 2 and managing from one platform with two way conversation is step 3. If a company wants to really reach at a local level a large “branded” presence needs to be broken down to local pages or profiles. This can be a problem if a business doesn't have a management tool in place. How to you govern over hundreds of locations and assigned users?

    I think that is more powerful than targeting by city, state or region. That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?

    My company Expion is doing this for businesses across the country…

  • http://www.expion.com socialCRMchick

    Josh, do you need something that allows two way conversation at a local level? I don't think SM2 does this…

  • http://twitter.com/weintraub/status/17948071313 Weintraub Adv

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://www.expion.com socialCRMchick

    David…I love what Radian 6 does. It's a powerful step in the right direction for businesses who want to enter the social media space.

    You have to listen before you play! We've hired you to listen for a few of our clients.

    • http://communityinstinct.com David Alston

      Sweet. Thanks so much for that feedback.

  • http://twitter.com/realtimeraise/status/17948293852 Realtime Affiliate

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/182bt7

  • http://twitter.com/raleighonline/status/17948926892 Pamela St. Peter

    Good info Kathy! ->>RT @kdrewien: Social Biz: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/1823bH

  • http://twitter.com/mckeenmatt/status/17949023416 Matt McKeen

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/trendydc/status/17949586996 @TrendyDC

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan ❙ RT @tommytrc @AskAaronLee

  • http://twitter.com/trendydc/status/17949586996 @TrendyDC

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan ❙ RT @tommytrc @AskAaronLee

  • http://twitter.com/trendydc/status/17949586996 @TrendyDC

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan ❙ RT @tommytrc @AskAaronLee

  • http://twitter.com/trendydc/status/17949586996 @TrendyDC

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan ❙ RT @tommytrc @AskAaronLee

  • http://twitter.com/trendydc/status/17949586996 @TrendyDC

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan ❙ RT @tommytrc @AskAaronLee

  • http://twitter.com/ropchock/status/17949596932 Pat Ropchock

    RT @PointToPointInc: Are you choosing the best social media monitoring tool to fit your needs? http://bit.ly/aaw3pc

  • http://twitter.com/ropchock/status/17949596932 Pat Ropchock

    RT @PointToPointInc: Are you choosing the best social media monitoring tool to fit your needs? http://bit.ly/aaw3pc

  • http://twitter.com/ropchock/status/17949596932 Pat Ropchock

    RT @PointToPointInc: Are you choosing the best social media monitoring tool to fit your needs? http://bit.ly/aaw3pc

  • http://twitter.com/ropchock/status/17949596932 Pat Ropchock

    RT @PointToPointInc: Are you choosing the best social media monitoring tool to fit your needs? http://bit.ly/aaw3pc

  • http://twitter.com/ropchock/status/17949596932 Pat Ropchock

    RT @PointToPointInc: Are you choosing the best social media monitoring tool to fit your needs? http://bit.ly/aaw3pc

  • http://twitter.com/kyleplacy/status/17949643188 Kyle Lacy

    Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/kyleplacy/status/17949643188 Kyle Lacy

    Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/kyleplacy/status/17949643188 Kyle Lacy

    Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/arno_muc/status/17949654875 Arno Laxy

    RT @TrendyDC: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan ❙ RT @tommytrc @AskAaronLee

  • http://twitter.com/arno_muc/status/17949654875 Arno Laxy

    RT @TrendyDC: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan ❙ RT @tommytrc @AskAaronLee

  • http://twitter.com/arno_muc/status/17949654875 Arno Laxy

    RT @TrendyDC: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan ❙ RT @tommytrc @AskAaronLee

  • http://twitter.com/michaellallen/status/17949781961 Michael Lewis Allen

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/michaellallen/status/17949781961 Michael Lewis Allen

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/michaellallen/status/17949781961 Michael Lewis Allen

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/ad_chickadee/status/17949791524 ★ Ad Chickadee ★

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/ad_chickadee/status/17949791524 ★ Ad Chickadee ★

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/ad_chickadee/status/17949791524 ★ Ad Chickadee ★

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/fusework/status/17949819694 Fusework Studios

    Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0 (via @kyleplacy) http://fb.me/B7wDPRjO

  • http://twitter.com/fusework/status/17949819694 Fusework Studios

    Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0 (via @kyleplacy) http://fb.me/B7wDPRjO

  • http://twitter.com/fusework/status/17949819694 Fusework Studios

    Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0 (via @kyleplacy) http://fb.me/B7wDPRjO

  • http://twitter.com/bikespoke/status/17949875148 John Kosic

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/henryindy/status/17949936014 HenryIndy

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/sadiemharris/status/17950175406 Sadie Harris

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/stickybranding/status/17950434771 Jeremy Miller

    Good overview of social media monitoring tools http://bit.ly/9tRoLv (via @jaybaer)

  • http://twitter.com/rickahardy/status/17951302532 Rick Hardy

    Social Media Monitoring Tools – How to Pick The Right One | Convince & Convert http://bit.ly/cIShGN

  • http://www.repumetrix.com/blog Joseph Fiore

    Good post! While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements.

    One recommendation we put forward when companies inquire about our tools/services pertains to the objectives/questions item on your list, the point about on-going monitoring, and the need to provide historical data.

    While our firm does not purge any data, and makes it available to our subscribers with no time limit or restriction, many vendors in this space will purge data anywhere from 6 months to 1 year. Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months.

    Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire.

    Joseph | RepuMetrix Inc.
    @RepuMetrix
    @RepuTrack

    • http://twitter.com/ktvan Katie Van Domelen

      That’s interesting Joseph. I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) but I hadn’t heard that they actually delete or purge information after a certain amount of time. I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Thanks!

  • http://twitter.com/muwan/status/17951403418 Guillermo Cruz

    #SMM Social Media Monitoring Tools – Como escoger la correcta: http://bit.ly/9tRoLv #in

  • http://twitter.com/rgrosskett/status/17951425446 Rich Grosskettler

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/bp7fkq

  • http://twitter.com/businessplan_it/status/17951473744 SocialMediaStrategy

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://bit.ly/ahMO5z

  • http://mediafunnel.com Derek

    Do you have any suggestions for free monitoring tools for small businesses? Because I find that's a typical question for the small biz looking to get started.

    • http://twitter.com/ktvan Katie Van Domelen

      I do hear that a lot and I understand the financial pressure, however I think when you go with a “free” tool you often end up paying for it in time.

      That said there are some options. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

      Hope that helps!

  • http://twitter.com/junta42/status/17951529624 Junta42 / CMI

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/aUTdxe by @ktvan via @jaybaer

  • http://twitter.com/ktvan Katie Van Domelen

    This is actually a really timely comment. I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships. I completely agree that national companies need to establish a local voice in order to stay relevant.

    Management is definitely a component to a listening program though I decided to be very narrow in my focus for this post. However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level.

    I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Management tools are trying to include monitoring functions and monitoring tools are building in management capabilities. The closer we get to a tool that will incorporate both monitoring and management in one, the better.

  • http://twitter.com/ktvan Katie Van Domelen

    I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. The salesperson I talked to said you could filter by state by clicking on the map of the US. Is that not true?

  • http://twitter.com/gwynethmarta/status/17951853426 Marta Olszewska

    How to Pick the Right Social Media Monitoring Tools? http://bit.ly/bD5XOF via @jaybaer

  • http://twitter.com/ktvan Katie Van Domelen

    Thank you! I agree, each tool offers specific strengths and weaknesses. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs.

  • http://twitter.com/ktvan Katie Van Domelen

    Thank you! I agree, each tool offers specific strengths and weaknesses. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs.

  • http://twitter.com/4orcedigital/status/17951928835 4ORCE Digital

    RT @Junta42: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/aUTdxe by @ktvan via @jaybaer

  • http://twitter.com/mollycgaines/status/17951978189 Molly Carter Gaines

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cAUwP8 (@jaybaer)

  • http://twitter.com/tompick/status/17952238538 Tom Pick

    RT @mollycgaines Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cAUwP8 (@jaybaer)

  • http://twitter.com/tompick/status/17952238538 Tom Pick

    RT @mollycgaines Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cAUwP8 (@jaybaer)

  • http://twitter.com/suefronk/status/17952314544 Susan Fronk

    RT @TomPick: RT @mollycgaines Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cAUwP8 (@jaybaer)

  • http://twitter.com/ktvan Katie Van Domelen

    Influence is sometimes an important metric to a campaign. It can help to sort by influence in order to rank the immediacy of certain comments but I feel like it can sometimes be a tricky metric because; online influence (number of followers, links, etc) doesn't always equal offline influence, one of your ten followers could have a lot more influence than you and it only takes one retweet, and if you're ticked off enough as a customer and decided to make a really catchy video, it could get a lot of attention no matter how much influence you had originally. So while I definitely measure it and use it to rank I try not to rely on it to heavily. However, you're right, I really should have included that. Total oversight on my part.

    As for including you, of course! I've been a Radian6 user for years, in conjunction with other tools as needed, and am looking forward to your engagement tool being released so I can test it out!

  • http://twitter.com/tcreativo/status/17952449659 Territorio creativo

    Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/theurbanian/status/17952480804 The Evan Urbanian

    RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cAUwP8 (@jaybaer)

  • http://twitter.com/alberto_gomez/status/17952498666 Alberto Gómez

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/socialmktng/status/17952551292 Community Managers

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/cruzcoaching/status/17952609220 Mari Cruz

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/tuvelcomms/status/17952614309 Tuvel Communications

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/consultgallardo/status/17952651417 Consultora Gallardo

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://www.expion.com socialCRMchick

    I've looked at many tools in the space (gotta keep up with the competitors ;-))

    Since this is something you're also a believer in, I'd love to have your opinion on our solution. Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter.

    Expion just compiled 8 case studies with one of our clients, Applebee's. Its amazing how important the employee tracking and management of content is to relieve the mind of the C-Suite. We have keyword searches that trigger email notifications to selected people on the social media teams or within the organization who need to be aware of what is happening in connected channels.

    Again, a company needs to listen and find where the customer base is active. If Twitter isn't the spot there needs to be a tool that can help on Facebook without breaking the bank!

  • http://twitter.com/dfloresmosquera/status/17952690590 David

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://www.flint-group.com/ Josh Lysne

    Yea, you can drill down that way, but I don't think it does a great job of being very accurate. I have no idea how they actually get the geographic data, but it seems to me like they are pulling from the technology, not the user. What I mean is that California for example always shows up with the most posts. Even if I'm running it for a small regional company in the midwest for example.

    When I asked the question, I thought you might have found a way to set up the geographic filters on the front end, which I would love to have. It would help in filtering results that are not relevant for the local/regional clients.

  • http://twitter.com/randylewiskemp/status/17952881538 Randy Kemp

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/aUTdxe

  • http://twitter.com/rbksaez/status/17953158253 Rebeca Saez

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/socialnts/status/17953231496 Socialnets is coming

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/tkographix/status/17953695188 TKO Graphix

    RT @kyleplacy: Social Media Monitoring Tools > How to Pick the Right One (from @jaybaer) http://ow.ly/284U0

  • http://twitter.com/einmanshow/status/17953736200 1ManShow

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/anavasquezc/status/17953793973 AnaVasquezColmenares

    Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM via @tcreativo

  • http://twitter.com/anavasquezc/status/17953793973 AnaVasquezColmenares

    Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM via @tcreativo

  • http://mediafunnel.com Derek

    Thanks, Katie – I agree on the tradeoff (money/time), but for those who have a budget of zero, I like your suggestion of using Yahoo Pipes to filter and funnel the info.

    Thanks!

    • http://PhoenixRealEstateGuy.com Jay Thompson

      Derek – You might take a peek at http://www.steprep.com/. No affiliation, I just know the guys that put it together.

  • http://twitter.com/webpro360/status/17954010647 WebPro360

    Owners of Small Business: Social Media sites like Facebook and Twitter give you a means for interacting with… http://fb.me/BJOlOMbG

  • http://twitter.com/webpro360/status/17954010647 WebPro360

    Owners of Small Business: Social Media sites like Facebook and Twitter give you a means for interacting with… http://fb.me/BJOlOMbG

  • http://twitter.com/webpro360/status/17954091344 WebPro360

    Owners of Small Business: Social Media sites like Facebook and Twitter give you a means for interacting with… http://fb.me/syaEuDi0

  • http://twitter.com/webpro360/status/17954091344 WebPro360

    Owners of Small Business: Social Media sites like Facebook and Twitter give you a means for interacting with… http://fb.me/syaEuDi0

  • http://twitter.com/redricom/status/17954400877 Ricom

    RT: @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://communityinstinct.com David Alston

    Thanks Katie. Agreed, influence is not a perfect science and definitely should only be a guidepost. And thanks for being a Radian6 customer too.

  • http://twitter.com/gussi_10/status/17955746886 Flor Enríquez

    RT @REDRICOM: RT: @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/gussi_10/status/17955746886 Flor Enríquez

    RT @REDRICOM: RT: @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/gussi_10/status/17955746886 Flor Enríquez

    RT @REDRICOM: RT: @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/dsgold/status/17956346137 david goldsmith

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/dsgold/status/17956346137 david goldsmith

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/dsgold/status/17956346137 david goldsmith

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/socialcrmchick/status/17956707005 Erica McClenny

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv http://www.expion.com can take biz local

  • http://twitter.com/socialcrmchick/status/17956707005 Erica McClenny

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv http://www.expion.com can take biz local

  • http://twitter.com/socialcrmchick/status/17956707005 Erica McClenny

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv http://www.expion.com can take biz local

  • http://twitter.com/mikefixs/status/17957405336 Mike Johansson

    #SocialMedia Monitoring Tools – How to Pick The Right One (by@ktvan) – http://dld.bz/k88b (via @jaybaer)

  • http://twitter.com/mikefixs/status/17957405336 Mike Johansson

    #SocialMedia Monitoring Tools – How to Pick The Right One (by@ktvan) – http://dld.bz/k88b (via @jaybaer)

  • http://twitter.com/mikefixs/status/17957405336 Mike Johansson

    #SocialMedia Monitoring Tools – How to Pick The Right One (by@ktvan) – http://dld.bz/k88b (via @jaybaer)

  • http://twitter.com/clayhebert/status/17957419211 clayhebert

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/clayhebert/status/17957419211 clayhebert

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/clayhebert/status/17957419211 clayhebert

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/wendypgreene/status/17957454922 Wendy Greene

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/wendypgreene/status/17957454922 Wendy Greene

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/wendypgreene/status/17957454922 Wendy Greene

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/media_analytics/status/17957468656 SocialMediaAnalytics

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/media_analytics/status/17957468656 SocialMediaAnalytics

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/media_analytics/status/17957468656 SocialMediaAnalytics

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/ladyblaablaa/status/17957477192 Emma Boyle

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/ladyblaablaa/status/17957477192 Emma Boyle

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/ladyblaablaa/status/17957477192 Emma Boyle

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/glidetech/status/17957478833 Glide Technologies

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/goldenashby/status/17957543049 Golden Opportunities

    RT @clayhebert: RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/digitalfilipino/status/17958593224 Janette Toral

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/digitalfilipino/status/17958593224 Janette Toral

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/digitalfilipino/status/17958593224 Janette Toral

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/leslieajoy/status/17958676624 Leslie A. Joy

    RT @AskAaronLee: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan < Must read post!

  • http://twitter.com/leslieajoy/status/17958676624 Leslie A. Joy

    RT @AskAaronLee: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan < Must read post!

  • http://twitter.com/leslieajoy/status/17958676624 Leslie A. Joy

    RT @AskAaronLee: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan < Must read post!

  • http://twitter.com/sonnygill/status/17958843436 Sonny Gill

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/barryfurby/status/17958920425 Barry Furby

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/mikecorak/status/17958968102 MikeCorak

    Check out the fantastic C&C guest post by @ktvan -RT @jaybaer: Social Media Monitoring Tools-How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/johnnykhatch/status/17958981511 Johnny Khatcherian

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/bengtwendel/status/17959056960 Bengt Wendel

    Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy RT @jaybaer:

  • http://twitter.com/membershipjedi/status/17959076467 Mike Cassidy

    great insight! RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/cswanger/status/17959098582 Colleen Swanger

    Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy (via @jaybaer)

  • http://twitter.com/rosskimbarovsky/status/17959357922 Ross Kimbarovsky

    Social Media Monitoring Tools – How to Pick The Right One – by @jaybaer – http://bit.ly/aT9f7L

  • http://twitter.com/ktvan/status/17959398251 Katie Van Domelen

    Check out my post on Convince and Convert today! RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/jackalert/status/17959499105 Jack Smith

    .RT @MikeCorak: Check out the fantastic guest post by @ktvan: Social Media Monitoring Tools-How to Pick The Right One http://bit.ly/9tRoLv

  • estheribrown

    Thanks for this, Katie, it's really useful. Thanks also for the tip on how to accomplish some of the same things for free (your reply to Derek), since that's definitely important to folks with smaller budgets. I take it that Radian6 is your go-to tool, though, all things considered?

  • http://twitter.com/smcphoenix/status/17959572024 Soc Media Club – Phx

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy (Also topic of tomorrow's #smcphx panel!)

  • http://www.marketinghandy.blogspot.com/ Mike Handy

    There are about 9 million tools (hyperbole) … I look at it like a Porch vs a Neon… if you are a small brand sometimes free works well, I feel like it's ok to Drive a Neon if you are a college kid (filterbox is one I suggest to my clients with smaller budgets)…However big brands are crazy if they don't use premiere services, they are in a Race they need the fastest car! Some huge brands should consider using several premiere services.

  • http://twitter.com/jenniferwindrum/status/17960640736 jenniferwindrum

    A great checklist! RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/trishnet/status/17961023423 Trish Nettleship

    RT @jenniferwindrum: A great checklist! RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/dawngartin/status/17961252739 Dawn Gartin

    RT @jaybaer: st post by Katie Van Domelen: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/dawngartin/status/17961289187 Dawn Gartin

    RT @jaybaer: Guest post by Katie Van Domelen: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/ktvan Katie Van Domelen

    For the most part I've found myself picking either Radian6 or Sysomos depending mainly on the language translation function. I also look at how we're going to use it. Radian6 is very robust, which makes it very useful to me when I'm digging around in the data, Sysomos does a better job of pre-populating dashboards that clients find easier to read at a glance. That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. You should take that and pick which ones you want to take for a test drive before you decide on the one you find to be the most intuitive and best suited to your needs.

  • http://twitter.com/beatrizmpp/status/17961716184 Beatriz Muñoz

    RT @tcreativo: Herramientas de monitorización de Social Media: Cómo elegir las apropiadas http://bit.ly/9wMR8z

  • http://twitter.com/scottmeldrum/status/17961803352 Scott Meldrum

    #SocialMedia Monitoring Tools – How to Pick The Right One: http://ow.ly/28cRT

  • http://twitter.com/ktvan Katie Van Domelen

    I agree. I've actually did a test of Flitrbox and TrackUR a long time ago (for digital standards, probably under a year) and found them to be fairly decent. If i remember correctly they're both on a freemium model, meaning you can use them for free or pay for additional features. Neither were strong enough for the caliber projects I was working on but for a small business it's a good compromise. Thanks for bringing those up here!

  • http://twitter.com/ktvan Katie Van Domelen

    I agree. I've actually did a test of Flitrbox and TrackUR a long time ago (for digital standards, probably under a year) and found them to be fairly decent. If i remember correctly they're both on a freemium model, meaning you can use them for free or pay for additional features. Neither were strong enough for the caliber projects I was working on but for a small business it's a good compromise. Thanks for bringing those up here!

  • http://twitter.com/garymac865/status/17962766175 Gary McCormick

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/bartzokas/status/17963916781 vassilis bartzokas

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/dm4aLF
    (via @ktvan)

  • http://twitter.com/paminottawa/status/17963990766 Pamela Stewart

    RT @jaybaer Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy #tools #measurement #socialmedia

  • http://twitter.com/nateriggs/status/17964327702 Nate Riggs

    Nice write up – RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/dj_justjay Jason Arican

    Katie,

    You are spot on by pointing out that assessing needs and objectives is an important first step here. There are so many uses for social media and social media monitoring; figuring out how much listening vs. reporting you will need to do will help limit your scope right off the bat.

    Monitoring social media can be pretty overwhelming, particularly when you are tracking competitors and industry related keywords. Certain tools (even within our own platform) work better than others based on your needs, so it's important to figure out what you want to get out of it and, more importantly, how much time you have to work with the intelligence.

    Thanks for including us in the discussion!

    Jason Arican
    Managing Director, Client Relations
    Meltwater Buzz

  • http://twitter.com/mewebsocial/status/17964787404 Marci Rosenblum

    Social Media Monitoring Tools – How to Pick The Right One – Convince & Convert: http://bit.ly/aygAaG #fb

  • http://twitter.com/mewebsocial/status/17964787404 Marci Rosenblum

    Social Media Monitoring Tools – How to Pick The Right One – Convince & Convert: http://bit.ly/aygAaG #fb

  • http://twitter.com/darrinsearancke/status/17964899670 Darrin J. Searancke

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/dgVAZd <– FYI: gives props to Radian 6.

  • http://twitter.com/darrinsearancke/status/17964899670 Darrin J. Searancke

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/dgVAZd <– FYI: gives props to Radian 6.

  • http://twitter.com/mwcemily/status/17965115163 Emily Howard Griebel

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv || Very helpful info!

  • http://twitter.com/frasermatthew/status/17965117569 Matthew Fraser

    Social Media Monitoring Tools – How to Pick the Right One http://bit.ly/9tRoLv

  • http://twitter.com/shannonkin/status/17965331566 Shannon Kinney

    RT @frasermatthew Social Media Monitoring Tools – How to Pick the Right One http://bit.ly/9tRoLv

  • http://twitter.com/openviewventure/status/17965482926 OpenView Partners

    Great tips on choosing a social media monitoring tool http://cot.ag/ahF8WA

  • http://twitter.com/openviewventure/status/17965482926 OpenView Partners

    Great tips on choosing a social media monitoring tool http://cot.ag/ahF8WA

  • http://twitter.com/openviewventure/status/17965482926 OpenView Partners

    Great tips on choosing a social media monitoring tool http://cot.ag/ahF8WA

  • http://twitter.com/fredalecrim/status/17965487204 fredalecrim

    "Social Media Monitoring Tools – How to Pick The Right One" http://bit.ly/973yyg

  • http://twitter.com/anicho/status/17965492943 anicho

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/ktvan Katie Van Domelen

    Of course! I've definitely had some good experiences with your product. Another element I didn't include, but probably should have, was customer service as far as working with the team behind the tool. I can say candidly that working with Meltwater, Radian6 and Sysomos has always been a great experience – I know I can get help quickly whenever I need it. Thanks for your comment!

  • http://twitter.com/deidrabodkin/status/17965674283 Deidra Bodkin

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/buzzmetrics_mia/status/17965720534 Mia Novic Lastra

    Limited list of tools to consider, but great ?s to ask before buying, ESP! "How much time will you be able 2 dedicate?" http://bit.ly/bkDCW1

  • http://twitter.com/eddasays/status/17966035566 @EddaSays

    What's the best social media monitoring tool for you and how to pick the right one: http://bit.ly/aygAaG #ireadSBoSM

  • http://twitter.com/shannopop/status/17966037182 Shannon Johnson

    RT @ktvan: Check out my post on Convince and Convert! RT @jaybaer: Social Media Monitoring Tools-How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/tlouise/status/17966147552 tlouise

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/vzfriend/status/17966166528 Verizon Friend

    Great guest post! RT @EddaSays: What's the best social media monitoring tool for you & how to pick the right one: http://bit.ly/aygAaG

  • http://twitter.com/klit_nielsen/status/17966193165 Jonas Klit Nielsen

    Great post on social media monitoring tools by @ktvan – social media professional from Tempe, AZ http://bit.ly/aUTdxe #socialmedia

  • http://twitter.com/soyculto/status/17966518272 Sebastien Yanni

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv < 5* resource by @ktvan. Highly recommended

  • http://twitter.com/soyculto/status/17966518272 Sebastien Yanni

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv < 5* resource by @ktvan. Highly recommended

  • http://twitter.com/tena_hartwig/status/17966574217 Tena Hartwig

    Very helpful! RT @jaybaer: Check out @ktvan's post on choosing the right SM monitoring tool for your needs http://bit.ly/9tRoLv

  • http://twitter.com/tena_hartwig/status/17966574217 Tena Hartwig

    Very helpful! RT @jaybaer: Check out @ktvan's post on choosing the right SM monitoring tool for your needs http://bit.ly/9tRoLv

  • http://twitter.com/lpoolchamber/status/17966682283 Liverpool Chamber

    Finding the right social media monitoring tool: http://bit.ly/9TxHI9

  • http://twitter.com/michaeljbarber/status/17966736801 Michael Barber

    Check out @ktvan's great post on social media monitoring tools. Good dialogue going on in the comments too http://om.ly/neFy.

  • http://twitter.com/grafdal/status/17966970935 Dalila Graf

    RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/280ir #socialmedia

  • http://twitter.com/imadnaffa/status/17967334221 Imad Naffa

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/mindjumpers/status/17967994410 Mindjumpers

    RT @klit_nielsen Great post on social media monitoring tools by @ktvan – social media professional from Tempe, AZ http://bit.ly/aUTdxe

  • http://twitter.com/shanebarnhill/status/17968376352 Shane Barnhill

    Great post @ktvan ! RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/shanebarnhill/status/17968376352 Shane Barnhill

    Great post @ktvan ! RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/dreamlocal/status/17968748750 Dream Local

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/dreamlocal/status/17968748750 Dream Local

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/georgiec/status/17968755454 George Coates

    RT @Mindjumpers: RT @klit_nielsen Great post on social media monitoring tools by @ktvan – social media professional from Tempe, AZ http://bit.ly/aUTdxe

  • http://twitter.com/feedbackdotcom/status/17968792992 Feedback.com

    How to Pick The Right Social Media Monitoring Tool for You http://ow.ly/28gsQ #smss10

  • http://twitter.com/panaveyard/status/17968935483 Pan Aveyard

    RT @LpoolChamber: Finding the right social media monitoring tool: http://bit.ly/9TxHI9

  • http://twitter.com/naturalasposmom/status/17969398164 Karen Bannan

    RT @jaybaer Check out @ktvan's guest post on choosing the right social media monitoring tool for your needs http://bit.ly/9tRoLv

  • http://twitter.com/intersection1/status/17969398807 Mark Smiciklas

    Social Media Monitoring Tools – How to Pick The Right One – Convince & Convert http://ow.ly/288eL

  • http://twitter.com/stanleygauss/status/17969668622 stanleygauss

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/jasonfalls/status/17969774848 Jason Falls

    How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/jmctigue/status/17969842819 John McTigue

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan: http://ar.gy/uH

  • http://twitter.com/peptalk4all/status/17969925860 Carol Roy

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/ecarolinatech/status/17970073305 EC Technologies

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/techguerilla/status/17970226339 Matt Ridings

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/acropolisad/status/17970391085 Acropolis Orlando

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH – mc

  • http://flavors.me/40deuce 40deuce

    Great post with some really good info here Katie.
    All of these things are important for someone to consider before they even begin to look for the right tool for them. Unfortunately many people don't consider all of these things first, but rather after they start using one and then can't figure out why they aren't getting what they're looking for from the tool.
    Also, thanks for having Sysomos in your comparison. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve.

    Cheers,

    Sheldon, community manger for Sysomos

  • http://twitter.com/soyculto/status/17971031433 Sebastien Yanni

    Been reading: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/dqji0Q

  • http://twitter.com/kibler/status/17971376263 Kibler

    Finding the social-monitoring tool that's right for you ~ http://bit.ly/aKuk8D

  • http://twitter.com/kibler/status/17971376263 Kibler

    Finding the social-monitoring tool that's right for you ~ http://bit.ly/aKuk8D

  • http://twitter.com/kibler/status/17971376263 Kibler

    Finding the social-monitoring tool that's right for you ~ http://bit.ly/aKuk8D

  • http://twitter.com/toddhyten/status/17971434326 Todd Hyten

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/toddhyten/status/17971434326 Todd Hyten

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/toddhyten/status/17971434326 Todd Hyten

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/onejason/status/17971434798 Jason Velliquette

    Social Media Monitoring Tools – How to Pick The Right One: http://bit.ly/9oDcRm via @jaybaer

  • http://twitter.com/onejason/status/17971434798 Jason Velliquette

    Social Media Monitoring Tools – How to Pick The Right One: http://bit.ly/9oDcRm via @jaybaer

  • http://twitter.com/onejason/status/17971434798 Jason Velliquette

    Social Media Monitoring Tools – How to Pick The Right One: http://bit.ly/9oDcRm via @jaybaer

  • http://twitter.com/jennjchoi/status/17971755132 Jen Choi

    Social Media Monitoring Tools – How to Pick The Right One– loved the format of this guest post, simple+easy to follow. http://bit.ly/bnsfVm

  • http://twitter.com/brett/status/17971769446 Brett Petersel

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv (via @jaybaer)

  • http://twitter.com/michellebarsi/status/17971828888 Michelle Barsi

    RT – Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv (via @jaybaer @brett)

  • http://twitter.com/dmassm/status/17972119558 Eva Sanagustin (d+m)

    "Social Media Monitoring Tools: How to Pick The Right One" http://bit.ly/9tRoLv por @ktvan en el blog de @jaybaer

  • http://twitter.com/sexydiabetic2/status/17972157772 Ms. SEXYDIABETIC

    RT @brett: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv (via @jaybaer)

  • http://twitter.com/clagot/status/17972164175 Claudia Gottschalk

    RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/280ir #socialmedia

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/wordboom/status/17972457462 WordBoom

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/thorstone137/status/17972458460 Dustin Goerndt

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/thorstone137/status/17972458460 Dustin Goerndt

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/thorstone137/status/17972458460 Dustin Goerndt

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consult… http://bit.ly/9wFzOB

  • http://twitter.com/braundoug/status/17972498938 Doug Braun

    How to pick the right social media monitoring tool. Good thoughts from @ktvan: http://bit.ly/9XWltj (RT @jasonfalls)

  • http://twitter.com/kbjake/status/17972506046 Brian Jacobson

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv RT @brett: (via @jaybaer)

  • http://twitter.com/inseansopinion/status/17972621578 Sean Bailey

    Great post RT @jaybaer Check out @ktvan's guest post on choosing the right social media monitoring tool for your needs http://bit.ly/9tRoLv

  • http://twitter.com/themediaoffice/status/17972841704 THE MEDIA OFFICE

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/themediaoffice/status/17972841704 THE MEDIA OFFICE

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/meltwaterbuzz/status/17972906338 Meltwater Buzz

    Check out @ktvan's thoughts on picking a #socialmedia monitoring service. What other criteria do you use? http://bit.ly/a2poLC

  • http://twitter.com/meltwaterbuzz/status/17972906338 Meltwater Buzz

    Check out @ktvan's thoughts on picking a #socialmedia monitoring service. What other criteria do you use? http://bit.ly/a2poLC

  • http://twitter.com/khenderick/status/17972996104 Kyle Henderick

    @elemenager Here's a good blog post – Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9TxHI9 (via @jaybaer)

  • http://twitter.com/khenderick/status/17972996104 Kyle Henderick

    @elemenager Here's a good blog post – Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9TxHI9 (via @jaybaer)

  • http://twitter.com/ktvan Katie Van Domelen

    Thank you!

  • http://twitter.com/thetriviumgroup/status/17973554886 Ed Heenan

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/maxmansmom/status/17974168153 MaxMansMom

    RT @OneJason: Social Media Monitoring Tools – How to Pick The Right One: http://bit.ly/9oDcRm via @jaybaer

  • http://twitter.com/thedigitalchick/status/17974272742 Michelle Johnson

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/thenetworkhub/status/17974330445 The Network Hub

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/28jPC

  • http://twitter.com/whitecoatstrat/status/17974377410 WHITECOAT Strategies

    Finding the social-monitoring tool that's right for you http://ow.ly/28jRy #socialmedia

  • http://twitter.com/kbjake/status/17974673857 Brian Jacobson

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/kbjake/status/17974673857 Brian Jacobson

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/aliriop/status/17974696149 Alirio Pirela

    Finding the social-monitoring tool that's right for your client or organization http://goo.gl/HoG8

  • http://twitter.com/aliriop/status/17974696149 Alirio Pirela

    Finding the social-monitoring tool that's right for your client or organization http://goo.gl/HoG8

  • http://twitter.com/leilaergo/status/17974933599 Leila Ergo

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/immatweets/status/17975021388 imma m

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/arom1000/status/17975475282 Alex

    The 4 Steps Needed to Pick the Right #socialmedia Monitoring Tools – http://bit.ly/9MntR6 – #sm #smm #marketing

  • http://twitter.com/cassie_holman/status/17975956344 Cassie Holman

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/thesocialcia/status/17976042688 Social CIA

    RT @Arom1000: The 4 Steps Needed to Pick the Right #socialmedia Monitoring Tools – http://bit.ly/9MntR6 – #sm #smm #marketing

  • http://twitter.com/jamiemitcham/status/17976434101 Jamie Mitcham

    RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/sharidelic/status/17976671407 Shari Acharya

    Useful mkt tips! RT @Arom1000 @ktvan The 4 Steps Needed to Pick the Right #socialmedia Monitoring Tools: http://bit.ly/9MntR6 #marketing #in

  • http://twitter.com/kellyefisher/status/17976784829 Kelly Fisher

    RT @cassie_holman: RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • Craig Lindberg

    Nicely done Katie. Good rationales, diagnosis criteria and chart analysis. I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.
    Thanks!
    Craig Lindberg
    MLT Creative

  • http://twitter.com/andybeal/status/17976833281 Andy Beal

    Social Media Monitoring Tools – How to Pick The Right One – http://gri.ms/KSUM <– wow, all of them $500+ pm. http://trackur.com anyone?

  • http://twitter.com/jadeyg/status/17976938387 Jade

    RT @andybeal: Social Media Monitoring Tools – How to Pick The Right One – http://gri.ms/KSUM

  • http://twitter.com/steveplunkett/status/17976990218 steveplunkett

    RT @andybeal: Social Media Monitoring Tools – How to Pick The Right One – http://gri.ms/KSUM <– wow, all of them $500+ pm. http://trackur.com anyone?

  • http://twitter.com/steveplunkett/status/17976990218 steveplunkett

    RT @andybeal: Social Media Monitoring Tools – How to Pick The Right One – http://gri.ms/KSUM <– wow, all of them $500+ pm. http://trackur.com anyone?

  • http://twitter.com/blackturtle/status/17978588779 blackturtle

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://ht.ly/28llL

  • http://twitter.com/blackturtle/status/17978588779 blackturtle

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://ht.ly/28llL

  • http://twitter.com/pljmba/status/17978589469 Patrick Jones

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://ht.ly/28lmi

  • http://twitter.com/pljmba/status/17978589469 Patrick Jones

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://ht.ly/28lmi

  • http://twitter.com/davidedattoli/status/17978677295 Davide Dattoli

    RT @mtext: Social Media Monitoring Tools – How to Pick The Right One http://ht.ly/2837O #Tools #SocialMedia

  • http://twitter.com/davidedattoli/status/17978677295 Davide Dattoli

    RT @mtext: Social Media Monitoring Tools – How to Pick The Right One http://ht.ly/2837O #Tools #SocialMedia

  • http://twitter.com/thewebchef/status/17978755899 thewebchef

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting @jaybaer http://ht.ly/28kiQ

  • http://twitter.com/40deuce/status/17979616168 Sheldon Levine

    great article for those looking: Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/aktEqF

  • http://twitter.com/karenjovi/status/17979767700 Karen Jovi Parucha

    RT @40deuce: great article for those looking: Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/aktEqF

  • http://twitter.com/barstonevideo/status/17979858691 BARS+TONE

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/ajproc/status/17980074314 ajproc

    RT @Karenjovi: RT @40deuce: great article for those looking: Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/aktEqF

  • http://twitter.com/spyder_trap/status/17980330061 spyder_trap

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/28527

  • http://twitter.com/bullseyevideo/status/17980339142 Dave Katz

    Social Media Monitoring Tools – How to Pick The Right One http://dld.bz/kB5b

  • http://twitter.com/misterdevil/status/17980378702 Marius Iulian

    RT @bullseyevideo: Social Media Monitoring Tools – How to Pick The Right One http://dld.bz/kB5b

  • http://twitter.com/wkmyrhang/status/17980493031 William Myrhang

    Great List — “@bullseyevideo: Social Media Monitoring Tools – How to Pick The Right One http://dld.bz/kB5b”

  • http://twitter.com/joesdailytips/status/17980983529 JoesDaily Tips

    RT @AskAaronLee: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv by @ktvan

  • http://twitter.com/jesus_hoyos/status/17981584991 Jesus Hoyos

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince http://ow.ly/28mzl

  • http://twitter.com/fernandoredondo/status/17981986889 Fernando Redondo

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/fernandoredondo/status/17981986889 Fernando Redondo

    RT @tcreativo: Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM

  • http://twitter.com/andressilvaa/status/17982272730 Andrés Silva A

    RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/280ir #socialmedia

  • http://twitter.com/andressilvaa/status/17982272730 Andrés Silva A

    RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/280ir #socialmedia

  • http://twitter.com/javierge/status/17983064027 Javier Garza

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/280ir #socialmedia (via @orangemarketing )

  • http://twitter.com/brandpundit/status/17983286228 Kayodé Wan

    #Marketing #ROI RT@40deuce: great article for those looking: Social Media Monitoring Tools; How to Pick The Right One – http://bit.ly/aktEqF

  • http://twitter.com/rickmans/status/17983545319 Rick Mans

    Social Media Monitoring Tools – How to Pick The Right One http://dlvr.it/2Pg59

  • http://twitter.com/diginomics/status/17983589452 Digital-Economics

    RT @rickmans Social Media Monitoring Tools – How to Pick The Right One http://dlvr.it/2Pg59

  • http://twitter.com/smartbrief/status/17983609058 Emily Molitor

    @ktvan on Finding the social-#monitoring tool that's right for you – via @SBoSM http://ow.ly/28nv4

  • http://twitter.com/socialmediamari/status/17984128432 Mari Smith

    jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/lydiaseabird/status/17984243496 Lydia van den Brink

    RT @rickmans: Social Media Monitoring Tools – How to Pick The Right One http://dlvr.it/2Pg59

  • http://twitter.com/irinajordan/status/17985785040 Irina Jordan

    Good overview: Social Media #Monitoring Tools – How To Pick the Right One http://om.ly/neFy via @MariSmith

  • http://twitter.com/techguerilla/status/17989054842 Matt Ridings

    RT @jaybaer: Not sure which social media tools to use? Check out this post from @ktvan on choosing the right one http://bit.ly/9tRoLv

  • http://twitter.com/b2bonlinemktg/status/17989376633 B2B Online Marketing

    Very informative! RT @jaybaer: Not sure which social media tools to use? Check out this post from @ktvan http://bit.ly/9tRoLv

  • http://twitter.com/rssirteubal/status/17990557466 Ignacio

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Con… http://bit.ly/bJARst

  • http://twitter.com/rssirteubal/status/17990557466 Ignacio

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Con… http://bit.ly/bJARst

  • http://twitter.com/abroomall/status/17991295137 AlisonBroomall

    SMM Tools – picking the right one. http://bit.ly/9tRoLv more to this consideration set but good start!

  • http://twitter.com/ross3fold/status/17992998415 Ross Villegas

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/ross3fold/status/17992998415 Ross Villegas

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/ross3fold/status/17992998415 Ross Villegas

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/connectionology/status/17993299251 Connectionology

    If you're using social media for business, it isn't enough to just post something and hope it gets results. Here… http://fb.me/uThK334V

  • http://twitter.com/connectionology/status/17993299251 Connectionology

    If you're using social media for business, it isn't enough to just post something and hope it gets results. Here… http://fb.me/uThK334V

  • http://twitter.com/connectionology/status/17993299251 Connectionology

    If you're using social media for business, it isn't enough to just post something and hope it gets results. Here… http://fb.me/uThK334V

  • http://twitter.com/brendaboorman/status/17993573786 Brenda Boorman

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/atimarketing/status/17993918835 ATI Attraction Mktg

    #SocialMedia Monitoring Tools – How to Pick The Right One http://bit.ly/drkWKO

  • http://twitter.com/elizabethsosnow/status/17995982351 Elizabeth Sosnow

    Social Media Monitoring Tools – How to Pick The Right One via @ktvan http://bit.ly/beDOMt (very useful filters!)

  • http://twitter.com/treypennington/status/17998454979 Trey Pennington

    How to pick the right social monitoring tool. @jaybaer http://bit.ly/aUTdxe

  • http://twitter.com/randiljohnson/status/17998831392 Randi Leigh Johnson

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/justinrfrench/status/18001006711 justinrfrench

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/sydneywilliams/status/18001157478 Sydney

    RT @treypennington: How to pick the right social monitoring tool. @jaybaer http://bit.ly/aUTdxe

  • http://twitter.com/pops131/status/18001441267 jan radish

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://shar.es/mQcNp

  • http://twitter.com/sharpconsults/status/18001985255 SharpConsultingGroup

    Finding the social-monitoring tool that's right for you . Start with your objectives. http://bit.ly/bkDCW1 #marketing #sm

  • http://twitter.com/snobed/status/18002038963 Carlee Potter

    How r u monitoring the social media whirlwind? Good post at Jay Baer blog on picking the right monitoring tool http://bit.ly/aUTdxe

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/tombarrett_gwi/status/18002363992 Tom Barrett

    RT @JasonFalls How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH

  • http://twitter.com/joshgunkel/status/18004069814 Josh Gunkel

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/joshgunkel/status/18004069814 Josh Gunkel

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/joshgunkel/status/18004069814 Josh Gunkel

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/joshgunkel/status/18004069814 Josh Gunkel

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/joshgunkel/status/18004069814 Josh Gunkel

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/joshgunkel/status/18004069814 Josh Gunkel

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/joshgunkel/status/18004069814 Josh Gunkel

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/natbourre/status/18004098920 Nat Bourre

    RT @ktvan Check out my post on Convince and Convert RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/natbourre/status/18004098920 Nat Bourre

    RT @ktvan Check out my post on Convince and Convert RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/natbourre/status/18004098920 Nat Bourre

    RT @ktvan Check out my post on Convince and Convert RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/natbourre/status/18004098920 Nat Bourre

    RT @ktvan Check out my post on Convince and Convert RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/natbourre/status/18004098920 Nat Bourre

    RT @ktvan Check out my post on Convince and Convert RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/natbourre/status/18004098920 Nat Bourre

    RT @ktvan Check out my post on Convince and Convert RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/natbourre/status/18004098920 Nat Bourre

    RT @ktvan Check out my post on Convince and Convert RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/so_white/status/18004521681 so_white

    http://tinyurl.com/24uarmt
    Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/smanalysis/status/18007039037 SocialMediaAnalysis

    Link: Social Media Monitoring Tools – How to Pick The Right One: Finally, questions that focus more on the needs o… http://bit.ly/aF2AMl

  • http://twitter.com/strongrts/status/18007232601 Strongman’s Best

    RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy

  • http://twitter.com/siddheshj/status/18009524388 Siddhesh Joglekar

    Social Media Monitoring Tools – How to Pick The Right One: Guest post by Katie Van Domelen, the social media manag… http://bit.ly/anoBi4

  • http://twitter.com/strongrts/status/18010673223 Strongman’s Best

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/ourawesomeworld/status/18013247467 OurAwesomeWorld.com

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • http://twitter.com/socialmdiaguru/status/18013248045 Social Media Guru

    RT @socialmediamari: jaybaer: Social Media Monitoring Tools – How To Pick the Right One http://om.ly/neFy http://goo.gl/fb/GOT4J

  • Faye

    Thanks Katie. Great post and really insightful.

  • http://twitter.com/senjalarsen/status/18018573679 senjalarsen

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/senjalarsen/status/18018573679 senjalarsen

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/senjalarsen/status/18018573679 senjalarsen

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/senjalarsen/status/18018573679 senjalarsen

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/senjalarsen/status/18018573679 senjalarsen

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/ennome/status/18019339027 Enno Schummers

    Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/ennome/status/18019339027 Enno Schummers

    Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/ennome/status/18019339027 Enno Schummers

    Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/ennome/status/18019339027 Enno Schummers

    Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/ennome/status/18019339027 Enno Schummers

    Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/clab/status/18019485526 Claudia Becker

    RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/clab/status/18019485526 Claudia Becker

    RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/clab/status/18019485526 Claudia Becker

    RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/clab/status/18019485526 Claudia Becker

    RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/clab/status/18019485526 Claudia Becker

    RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/jens_rittgerodt/status/18019964263 Jens Rittgerodt

    Radian6 FTW? RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/jens_rittgerodt/status/18019964263 Jens Rittgerodt

    Radian6 FTW? RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/jens_rittgerodt/status/18019964263 Jens Rittgerodt

    Radian6 FTW? RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/jens_rittgerodt/status/18019964263 Jens Rittgerodt

    Radian6 FTW? RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/jens_rittgerodt/status/18019964263 Jens Rittgerodt

    Radian6 FTW? RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/sufranke/status/18020025092 su franke

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/sufranke/status/18020025092 su franke

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/sufranke/status/18020025092 su franke

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/sufranke/status/18020025092 su franke

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/meenix_eu/status/18020064881 Internet Marketing

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/meenix_eu/status/18020064881 Internet Marketing

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/meenix_eu/status/18020064881 Internet Marketing

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/meenix_eu/status/18020064881 Internet Marketing

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/sogoster/status/18020064744 Chr. Papadimitriou

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/sogoster/status/18020064744 Chr. Papadimitriou

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/sogoster/status/18020064744 Chr. Papadimitriou

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/sogoster/status/18020064744 Chr. Papadimitriou

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One

  • http://twitter.com/romyneufeld/status/18020144591 Romy Neufeld

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/romyneufeld/status/18020144591 Romy Neufeld

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/romyneufeld/status/18020144591 Romy Neufeld

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/romyneufeld/status/18020144591 Romy Neufeld

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/nora_mar/status/18020182399 Nora Ronellenfitsch

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/nora_mar/status/18020182399 Nora Ronellenfitsch

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/nora_mar/status/18020182399 Nora Ronellenfitsch

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/renatomitra/status/18020383366 Renato Mitra

    RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #monitoring

  • http://twitter.com/salahbenzakour/status/18020723436 Salah Benzakour

    Comment choisir votre outil de monitoring des réseaux sociaux – http://is.gd/djJt1

  • http://twitter.com/gabri_l_/status/18020958962 Gabrielle KIEFFER

    RT @SalahBenzakour: Comment choisir votre outil de monitoring des réseaux sociaux – http://is.gd/djJt1

  • http://twitter.com/retokuhn/status/18021896063 reto kuhn

    RT @renatomitra: RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/9tRoLv #socialmedia #moni …

  • http://twitter.com/__fury/status/18021917643 fury

    Facebook : Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Con… http://bit.ly/dy4CT8

  • http://twitter.com/scottgould/status/18025764008 Scott Gould

    Good post on picking the right social monitoring tools: http://bit.ly/ccXqdl #likeminds

  • michmski

    Hi Katie,
    I wonder if you've heard of Synthesio, as well? We're based in Paris, London, and NY and monitor the mainstream and social web in 30 languages/140 countries and source our own information into our index, so you can filter accurately by country, for example.
    Mike's comment made me smile because we generally handle the “Porsches,” as it were, and getting really interesting results. Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. Not only are the listening to what people are saying about them, but getting insights for future product innovations and modifications.
    In any case, it's too bad you live in Arizona, but it'd be my pleasure to show you a demo by Skype if you'd like :) You can tell me what you think of the UI ;)
    Best, Michelle @Synthesio

  • http://twitter.com/trulytherese/status/18026337003 Therese Reuterswärd

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv ping @projectplaceSWE

  • http://twitter.com/shegeek/status/18026528916 Shirounda S Rice

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/whitcombjrla jwhitcomb

    Thanks for all the great insight Katie. I really think you hit the nail on the head when you say that you have to be careful not to get caught up in the budget and instead focus on what you need. I will be using this chart to compare our services as well.

  • http://twitter.com/whitcombjrla jwhitcomb

    Thanks for all the great insight Katie. I really think you hit the nail on the head when you say that you have to be careful not to get caught up in the budget and instead focus on what you need. I will be using this chart to compare our services as well.

  • http://twitter.com/whitcombjrla jwhitcomb

    Thanks for all the great insight Katie. I really think you hit the nail on the head when you say that you have to be careful not to get caught up in the budget and instead focus on what you need. I will be using this chart to compare our services as well.

  • http://twitter.com/rssirteubal/status/18029266255 Ignacio

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Con… http://bit.ly/9BiMhU

  • http://fohboh.com Michael

    Good post, thank your for this. But, still, like any industry, I believe the vertical applications will ultimately win out over the all-purpose engines. Each industry has its own vocabulary, its own filters and nuances. Moreover, vertical solutions offer pricing that should make monitoring engines affordable to any small business.
    FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical. The value proposition the five monitoring tools you listed fail to provide is usefulness relevance. Businesses need to save time and get to the point quickly. Because niche solutions offer context and relevance unique to a particular vertical, these solutions (just like Ning is to facebook) may in fact be the better solution.
    FohBuzz, for example, is priced on an all-you-can-eat basis, not campaigns, volume and key words. It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable. We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry.
    Let me suggest that you include vertical, or niche solutions on your next pass. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

  • http://fohboh.com Michael

    Good post, thank your for this. But, still, like any industry, I believe the vertical applications will ultimately win out over the all-purpose engines. Each industry has its own vocabulary, its own filters and nuances. Moreover, vertical solutions offer pricing that should make monitoring engines affordable to any small business.
    FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical. The value proposition the five monitoring tools you listed fail to provide is usefulness relevance. Businesses need to save time and get to the point quickly. Because niche solutions offer context and relevance unique to a particular vertical, these solutions (just like Ning is to facebook) may in fact be the better solution.
    FohBuzz, for example, is priced on an all-you-can-eat basis, not campaigns, volume and key words. It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable. We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry.
    Let me suggest that you include vertical, or niche solutions on your next pass. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

  • http://twitter.com/hitam_manis/status/18030637520 hitam_manis

    RT @scottgould: Good post on picking the right social monitoring tools: http://bit.ly/ccXqdl #likeminds

  • http://twitter.com/hitam_manis/status/18030637520 hitam_manis

    RT @scottgould: Good post on picking the right social monitoring tools: http://bit.ly/ccXqdl #likeminds

  • http://twitter.com/swoodruff/status/18031851601 Steve Woodruff

    RT @treypennington: How to pick the right social monitoring tool. @jaybaer @ktvan http://bit.ly/aUTdxe

  • http://twitter.com/swoodruff/status/18031851601 Steve Woodruff

    RT @treypennington: How to pick the right social monitoring tool. @jaybaer @ktvan http://bit.ly/aUTdxe

  • http://twitter.com/shelleypetersen/status/18031997087 Michelle Petersen

    RT @swoodruff RT @treypennington How to pick the right social monitoring tool @jaybaer @ktvan http://bit.ly/aUTdxe #hcsmeu #hcsm #digipharm

  • http://twitter.com/shelleypetersen/status/18031997087 Michelle Petersen

    RT @swoodruff RT @treypennington How to pick the right social monitoring tool @jaybaer @ktvan http://bit.ly/aUTdxe #hcsmeu #hcsm #digipharm

  • http://twitter.com/jamie247/status/18032125176 Jamie Burke

    picking the right listening tool http://bit.ly/9TxHI9

  • http://twitter.com/pamdyer/status/18033233582 Pam Dyer

    Finding the social-monitoring tool that's right for you http://ow.ly/28DCx Key = Identifying priorities first

  • http://twitter.com/liberatelloyd/status/18033805881 Liberatelloyd

    Picking the right listening tool http://bit.ly/9TxHI9 (via @jamie247)

  • http://twitter.com/tomsanalytics/status/18034103920 Tom Miller

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv – EXCELLENT snapshot of what is out there now.

  • http://twitter.com/ejhultman/status/18034580168 Erik Hultman

    Thanks Katie: RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/173sud/status/18034873199 173 Sud

    Social Media Monitoring Tools – How to Pick The Right One | Social Media Consulting http://ht.ly/28ExW

  • EWorkman

    Can you please post a printer friendly version? The third point being made gets covered up by an “Invalid Argument”. I'd really appreciate the help. Thanks.

  • http://twitter.com/tracyrson/status/18035720729 Tracy Richardson

    RT @AcropolisAd: RT @JasonFalls: How to pick the right social media monitoring tool. Good thoughts from @ktvan on @jaybaer's blog: http://ar.gy/uH – mc

  • http://twitter.com/ktvan Katie Van Domelen

    You raise an interesting point but I'm not sure I fully agree. I actually happened to have done social monitoring for several large national chains and they had all kinds of mentions on YouTube and Flickr – from which we learned that they had a big following among teens who use the restaurant as a “first date” type spot where their parents drop them off there. We wouldn't have known that had we not expanded the research beyond our initial theory that the restaurant was popular with families.

  • http://twitter.com/ktvan Katie Van Domelen

    Thank you! I have a background working in IT and comparing various software solutions to decide which one to employ – think that training still pops up every now and then even now when I'm working exclusively in social media. I appreciate the compliment and I'm glad you found value in it!

  • http://twitter.com/ktvan Katie Van Domelen

    Thank you! I'm glad it was helpful for you

  • http://twitter.com/ktvan Katie Van Domelen

    Hmm…I'll see what I can do but I'm not sure I know how to fix that.

  • http://twitter.com/daviskayis/status/18037575392 Davis Kayis

    #SocialMedia Monitoring Tools – How to Pick The Right One http://ow.ly/28rfN

  • http://twitter.com/jeremiahekow/status/18037607762 jeremiah sarpong

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/91d1jL

  • http://twitter.com/mmangen/status/18038069063 Michelle Mangen

    RT @JadeYG: RT @andybeal: Social Media Monitoring Tools – How to Pick The Right One – http://gri.ms/KSUM

  • http://twitter.com/sametz/status/18038322098 Sametz Blackstone

    How to pick the right social media monitoring tool http://cot.ag/bDKePn ^TM

  • http://twitter.com/averynash/status/18038388231 Avery Nash

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://bit.ly/9tRoLv

  • http://twitter.com/mark_at_weise/status/18038447495 Mark Plumb at Weise

    Bring a budget to the table and review Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/treypennington/status/18038497806 Trey Pennington

    RT @scottgould Good post on picking the right social monitoring tools http://om.ly/niAO via @jaybaer #likeminds

  • http://twitter.com/scbrown5/status/18038760195 Scott Brown

    Basic comparison chart of social media monitoring tools (http://bit.ly/9KOxCX) and delicious list of tools (http://bit.ly/aBqUR2)

  • http://twitter.com/socialinfo/status/18038760088 Social Info Group

    Basic comparison chart of social media monitoring tools (http://bit.ly/9KOxCX) and delicious list of tools (http://bit.ly/aBqUR2)

  • http://twitter.com/drweb2/status/18039153384 Michael McCulley

    RT @scbrown5: Basic comparison chart of social media monitoring tools (http://bit.ly/9KOxCX) and delicious list of tools (http://bit.ly/aBqUR2)

  • http://twitter.com/marinic/status/18039830340 mari nicolaou

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/wordsbysusan/status/18040703640 Susan Breidenbach

    Katie Van Domelen on how to pick a #socialmedia monitoring tool http://ow.ly/28tGl

  • http://twitter.com/chrismokken/status/18040919265 Chris Mokken

    RT @pamdyer Finding the social-monitoring tool that's right for you http://ow.ly/28DCx Key = Identifying priorities first

  • http://twitter.com/avisavar/status/18040971892 avisavar

    With the plethora of social media monitoring tools, here are some tips on how to choose the right one for you: http://ow.ly/28t1O

  • http://twitter.com/wespeakonline/status/18042406246 We speak Online.

    Van Domelen: How to pick the right social media monitoring tool; http://j.mp/aQCdOt

  • http://twitter.com/joshgrossman28/status/18047679949 Josh Grossman

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/mike_stelzner/status/18048911361 Michael A. Stelzner

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/mike_stelzner/status/18048911361 Michael A. Stelzner

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/jordanbenshea/status/18048959798 Jordan benShea

    These are always helpful, thanks! RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/jordanbenshea/status/18048959798 Jordan benShea

    These are always helpful, thanks! RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/txwriter/status/18048994991 TXWriter

    RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/txwriter/status/18048994991 TXWriter

    RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/q4websystems/status/18049472927 Q4 Web Systems

    good read RT @Mike_Stelzner How to pick the right social media monitoring tools http://bit.ly/bTX5td #irchat

  • http://juliettetai.co.cc Juliette

    Katie – Thanks for the article and narrowing down the points and questions when making the decision of how to monitor social media.

  • http://twitter.com/zanobo/status/18050848142 Zanobo!

    RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cAUwP8 (@jaybaer)

  • http://twitter.com/eosmarketing/status/18051317020 EOS Marketing

    How to pick the right social media monitoring tool – a few thought starters http://ht.ly/28BbO

  • http://twitter.com/reena1988/status/18052384728 Reena Kapoor

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/smmadagency/status/18052846924 SMM Advertising ✔

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/28BFx

  • http://twitter.com/streamcreative/status/18053044769 streamcreative

    Nice review RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/streamcreative/status/18053044769 streamcreative

    Nice review RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/streamcreative/status/18053044769 streamcreative

    Nice review RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/milwaukeedesign/status/18053044268 Jeff Coon

    Nice review RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/milwaukeedesign/status/18053044268 Jeff Coon

    Nice review RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/milwaukeedesign/status/18053044268 Jeff Coon

    Nice review RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/shane_harmon Shane Harmon

    Kaite, dumb question. what do the green red and yellow dots represent? Green, good, red, not so good, yellow, in the middle?

  • http://twitter.com/marcelme/status/18053906337 Marcel Mertens

    RT @pamdyer: "Finding the social-monitoring tool that's right for you http://ow.ly/28DCx Key = Identifying priorities first"

  • http://twitter.com/pakarseo/status/18053928742 Ali Akbar

    RT @SMMadagency: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/28BFx

  • http://twitter.com/rssirteubal/status/18054935104 Ignacio

    tools for monitoring http://ow.ly/183jeA

  • http://twitter.com/freelancefolder/status/18056301023 FreelanceFolder

    RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/freelancefolder/status/18056301023 FreelanceFolder

    RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/azsocialmedia/status/18056639225 Arizona Social Media

    C&C Blog Post – Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9fsTmm RT Please

  • http://www.joemanna.com/blog/ Joseph Manna

    Katie,

    This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand. Admittedly, I do a lot of my monitoring manually only because it nets better results. Sometimes the volume picks up and I rely on a premium solution as my “insurance.”

    Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live. It is for this reason I include manual review as a part of my “sweep” of social media monitoring.

    ~joe

  • http://www.joemanna.com/blog/ Joseph Manna

    Katie,

    This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand. Admittedly, I do a lot of my monitoring manually only because it nets better results. Sometimes the volume picks up and I rely on a premium solution as my “insurance.”

    Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live. It is for this reason I include manual review as a part of my “sweep” of social media monitoring.

    ~joe

  • http://twitter.com/demainlaveille/status/18057625862 Demain la veille

    Social Media Monitoring Tools – How to Pick The Right One
    http://goo.gl/WlJA

  • http://twitter.com/jbhester/status/18058493008 Joe Bob Hester

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/bkDCW1

  • http://twitter.com/shayleeerin/status/18058666522 Shaylee

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/shayleeerin/status/18058666522 Shaylee

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/shayleeerin/status/18058666522 Shaylee

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/shayleeerin/status/18058666522 Shaylee

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/shayleeerin/status/18058666522 Shaylee

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/shayleeerin/status/18058666522 Shaylee

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/shayleeerin/status/18058666522 Shaylee

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/genny_barrios/status/18059398522 Genevieve Barrios

    Social Media Monitoring Tools –
    How to Pick The Right One by Katie Van
    Domelen:… http://fb.me/EoOEylDP

  • http://twitter.com/genny_barrios/status/18059398522 Genevieve Barrios

    Social Media Monitoring Tools –
    How to Pick The Right One by Katie Van
    Domelen:… http://fb.me/EoOEylDP

  • http://twitter.com/genny_barrios/status/18059398522 Genevieve Barrios

    Social Media Monitoring Tools –
    How to Pick The Right One by Katie Van
    Domelen:… http://fb.me/EoOEylDP

  • http://twitter.com/genny_barrios/status/18059398522 Genevieve Barrios

    Social Media Monitoring Tools –
    How to Pick The Right One by Katie Van
    Domelen:… http://fb.me/EoOEylDP

  • http://twitter.com/mediamandy/status/18059459698 Mandy Bobolia

    Terrific Article from @jaybaer: "Social Media Monitoring Tools – How to Pick The Right One." http://ow.ly/28Tl0

  • http://twitter.com/mediamandy/status/18059459698 Mandy Bobolia

    Terrific Article from @jaybaer: "Social Media Monitoring Tools – How to Pick The Right One." http://ow.ly/28Tl0

  • http://twitter.com/mediamandy/status/18059459698 Mandy Bobolia

    Terrific Article from @jaybaer: "Social Media Monitoring Tools – How to Pick The Right One." http://ow.ly/28Tl0

  • http://twitter.com/mediamandy/status/18059459698 Mandy Bobolia

    Terrific Article from @jaybaer: "Social Media Monitoring Tools – How to Pick The Right One." http://ow.ly/28Tl0

  • http://twitter.com/larry_d_kness/status/18059847043 Larry D Kness

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/mediamandy/status/18060277134 Mandy Bobolia

    Terrific Article from @jaybaer "Social Media Monitoring Tools – How to Pick The Right One." http://ow.ly/28Tl0

  • http://twitter.com/nellibarcelona/status/18061359394 Nelli Barcelona

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/nellibarcelona/status/18061359394 Nelli Barcelona

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/nellibarcelona/status/18061359394 Nelli Barcelona

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/premierpromoter/status/18061390791 Thomas Watson

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/premierpromoter/status/18061390791 Thomas Watson

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/premierpromoter/status/18061390791 Thomas Watson

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/premier_smm/status/18061391103 PremierSocialMedia

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/premier_smm/status/18061391103 PremierSocialMedia

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/premier_smm/status/18061391103 PremierSocialMedia

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/juliacutillas/status/18061459707 Júlia Cutillas Ureba

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/laurelz/status/18061484978 Laurel Zacher

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • Geoff Pickering

    Katie,

    Half of your post is great content/leadership e.g., your thought process on making a decision for your client or organization. However, I couldn't disagree with you more on your solution provider comparison matrix. Your analysis is frightening and frankly I'm surprised Jay didn't vet this post more closely before allowing it to go live.

    Before I proceed, I want to be transparent about my relationship with a couple of the solution providers: I have used both Radian 6 and Spiral 16 extensively, I am not employed by either nor have I been paid to post any of the following content.

    I'm having a very difficult time with your evaluation because you don't define your row criteria or your grading weight. From your comparison, it looks like you don't favor Spiral 16. When it comes to a side-by-side comparison between Radian 6 and Spiral 16 both products have pros and cons. Nothing is perfect, on this point I'm sure we agree. I do feel the need to provide supporting points that should alter your comparison of Spiral 16 as I feel you've done them a disservice. I cant speak for the other SMT providers and users but I would suspect they may have similar issues/concerns.

    First: your analysis would have been better had you added the caveat that your list is strictly your opinion and not a formal methodology that allowed a true apples to apples comparison. Just saying, “to be fair,….” doesn't cut it.
    Second: that first point is an assumption on my part but I'd bet it's a good one. When you say “……those I've actually used or “tested.” From a researchers perspective “used” implies you purchased a license and were able to engage the SMT to its full potential. “Tested” implies you accessed a free session to investigate the SMT to get a feel for its potential. Is that an incorrect perspective? Which ones did you “use” and which ones did you “test?” For how long? Did you perform the exact same analysis?
    —————-
    The remainder of my points focus on certain rows within the comparison. Specifically those where Radian 6 was green and Spiral 16 was red.
    —————-
    Topic Research – What exactly do you mean? You don't define. Does this mean vertical or industry topics? Topics that are relevant to specific clients?
    Real-Time: Spiral 16 utilizes the same “real-time” RSS feed sources as the rest of the tools in the market so how are you defining “real-time” in your comparison chart? To be clear to readers – I have extensive knowledge and use of both Radian 6 and Spiral 16 and Radian 6 is great if you want to spend your afternoons culling through hundreds of spam sites in your search results. In this arena an SMT that gives me real data that is actionable is far more valuable than tonnage. Spiral16 provides quality data. The data within Spiral 16 is vetted by algorithms and vetted by human analysts for maximum relevant. “Real-time” on some of the data sources is sacrificed for noise or spam reduction which is a point you don't even provide the reader.
    In Control: users can certainly set up their own searches and adjust them as required. That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives.
    Pricing: Your pricing is incorrect. The price you have listed is double Spiral 16 based price.

    I hope you have a chance to respond for the sake of the readers so that they may make the most informed decision possible and for the credibility of Jay's blog. Maybe the best thing is to remove the analysis matrix from the post. Just a thought.

    Thank you for your time.

    P.S. Someone mentioned dozens of solutions. The following link http://wiki.kenburbary.com/social-meda-monitori… shows at least 145 SMT solutions.

  • http://twitter.com/viralfirefly/status/18063124339 Vfirefly.com

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/viralfirefly/status/18063124339 Vfirefly.com

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/viralfirefly/status/18063124339 Vfirefly.com

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/wandia_info/status/18063261992 Wandia Chiuri

    How to pick the right social media monitoring tools http://bit.ly/bTX5td via @viralfirefly

  • http://twitter.com/whatifwhynot/status/18063935839 Steve Davis

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/abroomall/status/18064624218 AlisonBroomall

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/haroldkip/status/18064936585 haroldkip

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/rebeccadenison/status/18065209496 Rebecca Denison

    Four steps to picking the best social media tool by @ktvan – she has her favorites, what's yours? http://bit.ly/bkI6Io

  • http://twitter.com/comomma/status/18065474031 Laura Scheer

    Just read: Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/spitzstrategy/status/18065634464 Digital Strategist

    RT @shelleypetersen: RT @swoodruff RT @treypennington How to pick right social monitoring tool @jaybaer @ktvan http://bit.ly/aUTdxe

  • http://twitter.com/luvmylatte/status/18066578212 Dana

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/luvmylatte/status/18066578212 Dana

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/luvmylatte/status/18066578212 Dana

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/luvmylatte/status/18066578212 Dana

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/luvmylatte/status/18066578212 Dana

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/ginnytoll/status/18067126443 Ginny Toll

    RT @Wandia_Info: How to pick the right social media monitoring tools http://bit.ly/bTX5td via @viralfirefly

  • http://twitter.com/millenniumtwit/status/18069903136 The Millennium Bug

    RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/rinforsideweb/status/18071563872 Rinforside web

    Social Media Monitoring Tools – How to Pick The Right One #socialmedia http://bit.ly/9tRoLv

  • http://twitter.com/ktvan/status/18080538233 Katie Van Domelen

    If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/ktvan/status/18080538233 Katie Van Domelen

    If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/ktvan/status/18080538233 Katie Van Domelen

    If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/ktvan/status/18080538233 Katie Van Domelen

    If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/ktvan/status/18080538233 Katie Van Domelen

    If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/ktvan/status/18080538233 Katie Van Domelen

    If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/chadarizona/status/18080638944 Chad S

    Agreed. @ktvan's post about monitoring tools rocked. http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/chadarizona/status/18080638944 Chad S

    Agreed. @ktvan's post about monitoring tools rocked. http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/joemanna/status/18080837402 Joseph Manna (Joe)

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/joemanna/status/18080837402 Joseph Manna (Joe)

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/joemanna/status/18080837402 Joseph Manna (Joe)

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/joemanna/status/18080837402 Joseph Manna (Joe)

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/joemanna/status/18080837402 Joseph Manna (Joe)

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/smcphoenix/status/18080902473 Soc Media Club – Phx

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/smcphoenix/status/18080902473 Soc Media Club – Phx

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/smcphoenix/status/18080902473 Soc Media Club – Phx

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/smcphoenix/status/18080902473 Soc Media Club – Phx

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/smcphoenix/status/18080902473 Soc Media Club – Phx

    RT @ktvan: If you're interested in the post @michaeljbarber mentioned from Convince and Convert here it is: http://bit.ly/cjX3AD #smcphx

  • http://twitter.com/thendrickson/status/18081846951 thendrickson

    Nice article on social media tracking solutions, their features and cost. How do you determine what is right for you? http://bit.ly/aUTdxe

  • http://twitter.com/stylesheet/status/18092042180 Stylesheet

    Social Media Monitoring Tools: How to Pick The Right One – http://bit.ly/ccXqdl [via: convinceandconvert.com]

  • http://twitter.com/berniebrowne/status/18105901827 Bernie Browne

    How to pick the right Social Media Monitoring Tools http://bit.ly/9TxHI9

  • http://twitter.com/loribudin/status/18116179020 Lori Budin

    Are you using these Social Media monitoring tools in your sales channel? How to Pick The Right One http://bit.ly/cEJ7Vt via @MmeSocialMedia

  • http://twitter.com/villypoo/status/18117587212 Villy

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/ktvan Katie Van Domelen

    Hello Geoff,

    I appreciate all your concerns so let me address them one by one:

    - I have used Radian 6, Spiral 16 and Sysomos. I have tested SM2 and Meltwater.
    - The pricing is the deal I was told we had here at my agency. If it's incorrect I'm happy to update it. I've actually been trying to contact Spiral 16, both before this post went live and after, and haven't been able to get them to call me back which has been the case throughout the working relationship I've had with them.
    - The “topic analysis” part refers to being able to mine the data for secondary terms. I want to be able to look at my search results for “Brand Name” and search to see how many times “Keyword” was used. When I was using it they had the ability to do that but it never seemed to work correctly and was really glitchy (the screen would refresh after I clicked search and then reset without my search filter and I would try again and then it would happen again, numerous calls to Spiral were unanswered), thus my poor ranking of that feature.
    - Real-time is exactly what it means, it's ranking how close to real-time the results are. My use of the tools shows that Radian6 is more likely to have mentions that occurred in the last few minutes than Spiral. I think you know this as well because as soon as you challenged that point you went on to explain that Spiral sacrifices some real-time capability for the sake of spam filtering.
    - I agree that Radian tends to have more spam type results but I've never experienced it as bad as you seem to have, that's why this blog is my opinion. My statement was that I've started a comparison chart but my main message was that each person should look into the tools themselves to see how they work for their specific purposes. If that wasn't clear I'm sorry, I will edit the post to include a larger disclaimer about this analysis being based on my personal opinion and experience.
    - In control. My experience with Spiral 16 is that if I want a keyword changed or a new one added I have to call them and ask them to do that. Maybe you've gotten some additional access that I didn't have but if so I'm only more disappointed because I've tried repeatedly to get in contact with the team over there and the difficulty and lag in that happening is one of the reasons we no longer work with them actively.

    Again, I'm sorry if it wasn't clear that this was my opinion and a starting point for others to use in their own analysis. Hopefully my response has answered some of your questions and if you have the correct pricing information for Spiral I would appreciate you posting that for everyone and I can update the grid.

  • http://twitter.com/ktvan Katie Van Domelen

    Hello Geoff,

    I appreciate all your concerns so let me address them one by one:

    - I have used Radian 6, Spiral 16 and Sysomos. I have tested SM2 and Meltwater.
    - The pricing is the deal I was told we had here at my agency. If it's incorrect I'm happy to update it. I've actually been trying to contact Spiral 16, both before this post went live and after, and haven't been able to get them to call me back which has been the case throughout the working relationship I've had with them.
    - The “topic analysis” part refers to being able to mine the data for secondary terms. I want to be able to look at my search results for “Brand Name” and search to see how many times “Keyword” was used. When I was using it they had the ability to do that but it never seemed to work correctly and was really glitchy (the screen would refresh after I clicked search and then reset without my search filter and I would try again and then it would happen again, numerous calls to Spiral were unanswered), thus my poor ranking of that feature.
    - Real-time is exactly what it means, it's ranking how close to real-time the results are. My use of the tools shows that Radian6 is more likely to have mentions that occurred in the last few minutes than Spiral. I think you know this as well because as soon as you challenged that point you went on to explain that Spiral sacrifices some real-time capability for the sake of spam filtering.
    - I agree that Radian tends to have more spam type results but I've never experienced it as bad as you seem to have, that's why this blog is my opinion. My statement was that I've started a comparison chart but my main message was that each person should look into the tools themselves to see how they work for their specific purposes. If that wasn't clear I'm sorry, I will edit the post to include a larger disclaimer about this analysis being based on my personal opinion and experience.
    - In control. My experience with Spiral 16 is that if I want a keyword changed or a new one added I have to call them and ask them to do that. Maybe you've gotten some additional access that I didn't have but if so I'm only more disappointed because I've tried repeatedly to get in contact with the team over there and the difficulty and lag in that happening is one of the reasons we no longer work with them actively.

    Again, I'm sorry if it wasn't clear that this was my opinion and a starting point for others to use in their own analysis. Hopefully my response has answered some of your questions and if you have the correct pricing information for Spiral I would appreciate you posting that for everyone and I can update the grid.

  • http://twitter.com/ktvan Katie Van Domelen

    Yes!

  • http://twitter.com/ktvan Katie Van Domelen

    Yes!

  • http://twitter.com/ktvan Katie Van Domelen

    Definitely. Nothing's going to be perfect so it's important to find the best tool for your purpose and then accent that with your own hard work.

    In my opinion Radian 6 has the most real time results but you have to do a bit more work to filter through them. Just depends on your needs. And frankly on your keywords. If your brand name is really common a manual search is going to be next to impossible.

    Thanks for the comment!

  • http://twitter.com/xuemei/status/18123558829 Xuemei

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Conve http://icio.us/tcd42m

  • http://twitter.com/jim_gray/status/18124688580 Jim Gray

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/ckburgess/status/18127762014 Cheryl Burgess

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/28BFx @SMMadagency | Excellent read & chart!

  • http://twitter.com/burgessct/status/18127820016 Christopher Burgess

    RT @ckburgess: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/28BFx @SMMadagency | Excellent read & chart!

  • http://twitter.com/socialmediafltr/status/18127890913 Social Media Filter

    RT @ckburgess Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/28BFx @SMMadagency | Excellent read & chart!

  • http://twitter.com/garrettira/status/18129125354 Garrett Ira

    From Convince & Convert: How to Pick the Right SM Monitoring Tools http://ow.ly/28one

  • http://twitter.com/alanjbaptista/status/18131196093 Alanjbaptista

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/nigellegg Nigel Legg

    There are many more reasons to monitor than you give – who's talking about you, where? What conversations can you join? Very simple, these are questions that don't need the complexity of Radian6 or other tope end monitoring systems. Picking the right tool will depend on your budget and what you want to achieve – and what you want to achieve will vary from company to company.

  • http://twitter.com/concepthub/status/18139061998 Concept Hub, Inc
  • http://twitter.com/erolloversherry/status/18139063085 Sherry Heyl
  • http://twitter.com/ktvan Katie Van Domelen

    I totally agree that picking the right tool depends on what job you need it for, that was really the focus of my post. As for the who and where I think I mentioned that one of the outcomes of your research would be who's talking about you and what they're saying. You're right that the “where” matters as well but I've never seen a monitoring tool that doesn't include a channel analysis so I wasn't sure if that would really be a deciding factor in which tool you pick. On the other hand, if you were doing it manually, it would be a much more important question because it would affect where you searched in the first place. Thanks for pointing that out!

  • http://twitter.com/ntortorella/status/18140521658 Neil Tortorella

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/29aLN

  • http://www.rockthestatusquo.info Carrie Morgan

    I came across another tool recently that looks like a fantastic resource to monitor social media conversations for your brand – Viral Heat. I have to say that I am impressed so far. It is very economical for a smaller PR agency or large (from $9.99 to $89.99 per month) and the demo looks fantastic.

    I'm planning to roll it out across my client base and will be sure to post a review of it on my blog soon at http://www.rockthestatusquo.info.

    Kudos to all of those out there who are being proactive in monitoring!

  • http://twitter.com/kennyair/status/18141204569 kennyair

    We use Radian6. How about you? RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/kennyair/status/18141204569 kennyair

    We use Radian6. How about you? RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/cosimoaccoto/status/18146145874 Cosimo Accoto

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/risaworld/status/18151890348 Risa Field-Pearl

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/risaworld/status/18151890348 Risa Field-Pearl

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://fohboh.com Michael

    Erica, FohBoh offers a full service option to its self serve FohBuzz monitoring engine called FohMedia. We work exclusively with restaurants; chains, groups and independent operators nationwide. We work closely with our client's marketing departments, but handle all social media activity, including non-crisis engagement.

  • http://fohboh.com Michael

    Fohbuzz for restaurants already does this pretty effectively. We categorize influencers by type: peer, social or key influencers. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI.

  • http://twitter.com/worldinmotion/status/18153702280 Kenneth Westling

    Finding the social-monitoring tool that's right for you http://dld.bz/kD2w

  • http://twitter.com/hobartcomms/status/18160145085 Hobart Communicators

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince http://ht.ly/295po

  • http://twitter.com/hobartcomms/status/18160145085 Hobart Communicators

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince http://ht.ly/295po

  • http://twitter.com/hobartcomms/status/18160145085 Hobart Communicators

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince http://ht.ly/295po

  • http://twitter.com/wyssdaniel/status/18186304481 Daniel Wyss

    Social Media Monitoring Tools – How to Pick The Right One – http://ow.ly/28ytR

  • http://twitter.com/strongrts/status/18189365245 Strongman’s Best

    RT @SadieMHarris: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/john_mcgrann/status/18191645232 John McGrann

    Social Media Monitoring Tools – How to Pick The Right One by Katie VanDomelen: http://bit.ly/9TxHI9

  • http://twitter.com/john_mcgrann/status/18191645232 John McGrann

    Social Media Monitoring Tools – How to Pick The Right One by Katie VanDomelen: http://bit.ly/9TxHI9

  • http://twitter.com/its_sf/status/18193008066 its_sf

    RT @John_McGrann: Social Media Monitoring Tools – How to Pick The Right One by Katie VanDomelen: http://bit.ly/9TxHI9

  • http://twitter.com/ludoraedts/status/18197888891 Ludo Raedts

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/maddiegrant/status/18226851081 Maddie Grant

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/ahlTFL

  • http://twitter.com/fohbohgem/status/18227801107 Emerald Reilly

    How to pick the right Social Media Monitoring Tool for your brand http://bit.ly/bkDCW1

  • http://twitter.com/littlebigtweets/status/18228195645 Little Big Spot

    RT @FohBohGem: How to pick the right Social Media Monitoring Tool for your brand http://bit.ly/bkDCW1 <Great read!

  • http://twitter.com/socialmedia247/status/18234692913 socialmedia247

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt: Social Media Monitorin… http://bit.ly/9v4SnK #socialmedia

  • http://twitter.com/asdaabmpr/status/18250865114 ASDA’A B-M PR

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9I51xs

  • http://twitter.com/asdaabmpr/status/18250865114 ASDA’A B-M PR

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9I51xs

  • http://twitter.com/asdaabmpr/status/18250865114 ASDA’A B-M PR

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9I51xs

  • http://twitter.com/fwhamm/status/18265407425 Frank Hamm

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cPRqlj #socialmedia #monitoring

  • http://twitter.com/fwhamm/status/18265407425 Frank Hamm

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cPRqlj #socialmedia #monitoring

  • http://twitter.com/hawaiitwentyten/status/18265407403 Hawaii 2010

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cPRqlj #socialmedia #monitoring

  • http://twitter.com/hawaiitwentyten/status/18265407403 Hawaii 2010

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cPRqlj #socialmedia #monitoring

  • http://twitter.com/matthiasfaller/status/18271789609 Matthias Faller

    #Socialmedia #monitoring #tools – How to pick the right one http://bit.ly/ccUkjP

  • http://twitter.com/matthiasfaller/status/18271789609 Matthias Faller

    #Socialmedia #monitoring #tools – How to pick the right one http://bit.ly/ccUkjP

  • http://twitter.com/gartnercomms/status/18274999112 Ulrich Gartner

    Great blog on social media monitoring: http://bit.ly/9TxHI9

  • http://twitter.com/lorirtaylor/status/18291021882 Lori Taylor

    RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/lorirtaylor/status/18291021882 Lori Taylor

    RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/lorirtaylor/status/18291021882 Lori Taylor

    RT @Mike_Stelzner: How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://twitter.com/socialupside/status/18302492150 Social Upside

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/diginomics/status/18307657032 Digital-Economics

    RT @InternetCoachFR Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cEJ7Vt

  • http://twitter.com/shannam7/status/18313849968 Shanna Michelle Bush

    Very informative! Not sure which social media tools to use? Check out this post http://bit.ly/9tRoLv

  • http://twitter.com/marcopolis/status/18316860219 marcopolis

    Social Media Monitoring Tools – How to Pick The Right One http://j.mp/c6RGQ0

  • http://twitter.com/rssirteubal/status/18318347961 Ignacio

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Conve… http://ow.ly/185PqE

  • http://twitter.com/joesorge/status/18320539304 Joe Sorge

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/joesorge/status/18320539304 Joe Sorge

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/joesorge/status/18320539304 Joe Sorge

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/agdesignnetwork/status/18320586775 Inessa Skorodinsky

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/agdesignnetwork/status/18320586775 Inessa Skorodinsky

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/agdesignnetwork/status/18320586775 Inessa Skorodinsky

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/labaughj/status/18320609938 Jack LaBaugh

    “@jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe”

  • http://twitter.com/labaughj/status/18320609938 Jack LaBaugh

    “@jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe”

  • http://twitter.com/labaughj/status/18320609938 Jack LaBaugh

    “@jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe”

  • http://twitter.com/robpetersen/status/18320741279 rob petersen

    RT @agDesignNetwork: RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/robpetersen/status/18320741279 rob petersen

    RT @agDesignNetwork: RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/robpetersen/status/18320741279 rob petersen

    RT @agDesignNetwork: RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/boon_yap/status/18320958728 Boon Yap

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/boon_yap/status/18320958728 Boon Yap

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/boon_yap/status/18320958728 Boon Yap

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/chuckhemann/status/18320987629 chuckhemann

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/chuckhemann/status/18320987629 chuckhemann

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/charshaff/status/18321123224 Charlotte Shaff

    I need to read this in the morning! RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/charshaff/status/18321123224 Charlotte Shaff

    I need to read this in the morning! RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/mikeammo/status/18321164990 Mike Amicarelli

    They all could stand to be better. RT @chuckhemann RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/mikeammo/status/18321164990 Mike Amicarelli

    They all could stand to be better. RT @chuckhemann RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/wegrowmedia/status/18321258781 Dan Blank

    RT @JayBaer Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/wegrowmedia/status/18321258781 Dan Blank

    RT @JayBaer Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/ellenhoenig/status/18324701849 Ellen Hoenig Carlson

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe #hcsm #socpharm

  • http://twitter.com/rlseymann/status/18327489389 Rebecca Seymann

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/djingle/status/18328296389 djingle

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe – a great post and in line with my own experience

  • http://twitter.com/robbtrost/status/18329794152 Robb Trost

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv (via @jaybaer)

  • http://twitter.com/giannicatalfamo/status/18330124905 Gianni Catalfamo

    http://om.ly/nvEe good writeup on comparing SM Monitoring tools. Not sure I agree with all the conclusions, but good Q's to ask yourself

  • http://twitter.com/kunjal23/status/18332493274 Kunjal Kamdar

    RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/wendyinpr/status/18332502736 Wendy Sept Vlieks

    Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe (via @jaybaer)

  • http://www.infinit-o.com Infinit Outsourcing

    Hi Katie,

    I have to agree with some of the other comments. Although the concept for your article is a good one, there are some issues on how you presented it. And although you've presented a very good looking chart above, this only skims the surface, which some of the providers above may not like, or they may not see as fair. Viewing your chart reminds me of your line on flashy graphics (no offense), but perhaps it would be better if you update the post above (or do a follow up post) with your criteria, as well as the features of each product just to be fair with all five of them.

  • http://twitter.com/rvhooijdonk/status/18341205617 Richard v. Hooijdonk

    Social media management tools. Hoe kies je de juiste uit? http://bit.ly/aoMV7y

  • http://twitter.com/berendr1/status/18342614387 B-J R

    RT @rvhooijdonk: Social media management tools. Hoe kies je de juiste uit? http://bit.ly/aoMV7y

  • http://twitter.com/rvhooijdonk/status/18343588575 Richard v. Hooijdonk

    Social media 'insights' van vrouwen tussen 18-34 jaar http://bit.ly/aoMV7y

  • http://twitter.com/abnormalmarket/status/18344682401 Fiona Bosticky

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv @jaybaer

  • http://twitter.com/christinegaudet/status/18347710871 ChristineGaudet

    RT @ RT @jaybaer: Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe #hcsm #socpharm

  • Geoff Pickering

    Katie

    Thanks for your reply. For me, communication with Spiral 16 has been good. It sounds a bit more challenging for you. I can't speak to that issue but it sounds like something needs to change.

    As for pricing, the base monthly price is $500.

    My issue with the post was and has been Social Media, Social Media Monitoring/Tools and Methodology is such a young, fragile, and fertile area in the field of marketing that any information provided online (especially through such a coveted blog as Convince and Convert) needs to be as clear and resolute as possible OR people will take the post as gospel not opinion. Users need to do their own due diligence; however, I'm as guilty as the next in that sometimes I don't have enough time in the day to evaluate all the options and I wind up defaulting to a valued resource such as this blog.

    Again, I appreciate your response.

  • Geoff Pickering

    Katie

    Thanks for your reply. For me, communication with Spiral 16 has been good. It sounds a bit more challenging for you. I can't speak to that issue but it sounds like something needs to change.

    As for pricing, the base monthly price is $500.

    My issue with the post was and has been Social Media, Social Media Monitoring/Tools and Methodology is such a young, fragile, and fertile area in the field of marketing that any information provided online (especially through such a coveted blog as Convince and Convert) needs to be as clear and resolute as possible OR people will take the post as gospel not opinion. Users need to do their own due diligence; however, I'm as guilty as the next in that sometimes I don't have enough time in the day to evaluate all the options and I wind up defaulting to a valued resource such as this blog.

    Again, I appreciate your response.

  • http://twitter.com/misurare/status/18352212617 mlc

    RT @jaybaer: Come scegliere il miglior tool di misurazione dei Social Media http://bit.ly/9tRoLv

  • http://twitter.com/duanebrown Duane Brown

    This is a great post and one that should be read by a lot of clients.

    I've been managing a list of 70+ paid social media monitoring tools at:
    http://creativetraction.com/2009/06/11/paid-soc

    Started diving the list by continent a few weeks ago as I know many people from around the globe are now reading it.

  • http://twitter.com/duanebrown Duane Brown

    This is a great post and one that should be read by a lot of clients.

    I've been managing a list of 70+ paid social media monitoring tools at:
    http://creativetraction.com/2009/06/11/paid-soc

    Started diving the list by continent a few weeks ago as I know many people from around the globe are now reading it.

  • http://twitter.com/sandysidhu/status/18358629666 Sandy Sidhu

    Good guidelines RT @jaybaer Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/ggiiaa/status/18359162962 georgiana

    RT @SandySidhu: Good guidelines RT @jaybaer Social Media Monitoring Tools – How to Pick the Right One http://om.ly/nvEe

  • http://twitter.com/mariondvries/status/18362642537 Marion de Vries

    RT @rvhooijdonk: Social media 'insights' van vrouwen tussen 18-34 jaar http://bit.ly/aoMV7y

  • http://twitter.com/randymatheson/status/18363656728 Randy Matheson

    Social Media Monitoring Tools – How to Pick The Right One | Convince & Convert – http://bit.ly/au8DCT

  • http://twitter.com/infosara/status/18363785836 Sara Chi

    RT @randymatheson: Social Media Monitoring Tools – How to Pick The Right One | Convince & Convert – http://bit.ly/au8DCT

  • http://twitter.com/infosara/status/18363785836 Sara Chi

    RT @randymatheson: Social Media Monitoring Tools – How to Pick The Right One | Convince & Convert – http://bit.ly/au8DCT

  • http://twitter.com/infosara/status/18363785836 Sara Chi

    RT @randymatheson: Social Media Monitoring Tools – How to Pick The Right One | Convince & Convert – http://bit.ly/au8DCT

  • http://twitter.com/infosara/status/18363785836 Sara Chi

    RT @randymatheson: Social Media Monitoring Tools – How to Pick The Right One | Convince & Convert – http://bit.ly/au8DCT

  • http://twitter.com/infosara/status/18363785836 Sara Chi

    RT @randymatheson: Social Media Monitoring Tools – How to Pick The Right One | Convince & Convert – http://bit.ly/au8DCT

  • http://twitter.com/infosara/status/18363785836 Sara Chi

    RT @randymatheson: Social Media Monitoring Tools – How to Pick The Right One | Convince & Convert – http://bit.ly/au8DCT

  • http://twitter.com/3ptcom/status/18364607449 3PointCommunications

    Good article to sort analytic choices RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/shellylodes/status/18366013495 Shelly Lodes

    Monitor your Reputation… Yes! Very Important…. But, have you thought about monitoring your industry to find… http://fb.me/zHPJzice

  • http://twitter.com/janice_clark/status/18369305315 Janice Clark

    RT @ShellyLodes Monitor your Reputation… Yes! Very Important…. But, have you thought about monitoring your … http://fb.me/zHPJzice

  • http://twitter.com/bethbookcoach/status/18370948992 BethBarany

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://bit.ly/bEVtEe

  • http://twitter.com/booksalescoach/status/18370949524 Beth Barany

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://bit.ly/bEVtEe

  • http://twitter.com/breakfastblog/status/18370948913 Breakfast Blogging

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://bit.ly/bEVtEe

  • http://twitter.com/byagah/status/18374277661 Agah

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/eurekaint/status/18374505761 Eureka Interactive

    Social Media Monitoring Tools – How to Pick The Right One http://icio.us/fdx2gs

  • http://twitter.com/mindsprout/status/18379618765 Sarah Hartshorn

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/29FvG

  • http://twitter.com/matrixmediafx/status/18381612637 matrixmediafx

    How to pick the right social media monitoring tools: http://bit.ly/au8DCT Thx @randymatheson

  • http://twitter.com/matrixmediafx/status/18381612637 matrixmediafx

    How to pick the right social media monitoring tools: http://bit.ly/au8DCT Thx @randymatheson

  • http://twitter.com/matrixmediafx/status/18381612637 matrixmediafx

    How to pick the right social media monitoring tools: http://bit.ly/au8DCT Thx @randymatheson

  • http://twitter.com/matrixmediafx/status/18381612637 matrixmediafx

    How to pick the right social media monitoring tools: http://bit.ly/au8DCT Thx @randymatheson

  • http://twitter.com/matrixmediafx/status/18381612637 matrixmediafx

    How to pick the right social media monitoring tools: http://bit.ly/au8DCT Thx @randymatheson

  • http://twitter.com/theslynch/status/18382157767 stephanie lynch

    don't miss the link to the bookmarks! RT @rlseymann: Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/spyder_trap/status/18382347548 spyder_trap

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2anUP

  • http://twitter.com/spyder_trap/status/18382347548 spyder_trap

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2anUP

  • http://twitter.com/spyder_trap/status/18382347548 spyder_trap

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2anUP

  • http://twitter.com/artbaron/status/18387547908 Art Baron

    RT @Darcybev Selecting the right social media monitoring tools for you http://bit.ly/bM0Qpj

  • http://twitter.com/othersidegroup/status/18389177436 Other Side Group

    Social Media Monitoring Tools: how to choose the right one (Convince & Convert) http://bit.ly/aIwQLx

  • http://twitter.com/diofavatas/status/18398773428 Dio Favatas

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/daniburns27/status/18401503763 Dani Burns

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2axyw | Very helpful guest post by @ktvan via @sofresh newsletter.

  • http://twitter.com/wolf_tweet/status/18422099366 Wolf

    RT @Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • Mohamed Abdallaoui

    Great article.
    A monitoring tool that is not mentioned in the list is http://www.tracebuzz.com

  • http://twitter.com/juergens/status/18454679611 Doris Juergens

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv (Some sound advice!)

  • http://twitter.com/stepchange/status/18457186519 Stepchange

    Enjoyed this read by @ktvan about choosing a social media management tool—any of your favorites not make the list? http://bit.ly/9nyVKP

  • http://twitter.com/alanchumley/status/18461092492 Alan Chumley

    Sysomos & SM2 lookin' good in RT @jaybaer 's : Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/micromediamktg/status/18465815327 MicroMediaMarketing

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2b0OU via @ktvan

  • http://twitter.com/microsteph/status/18465815811 Steph Lichtenstein

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2b0PV via @ktvan

  • http://twitter.com/imotc_llc/status/18471096885 Anita York

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/imotc_llc/status/18471096885 Anita York

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/suzannekendrick/status/18475698239 Suzanne Kendrick

    Great blog on choosing social media monitoring tools http://ow.ly/2b0o4 Many NZ companies don't have enough conversation to warrant spend

  • http://twitter.com/_socialeyes/status/18476320450 steve wilson

    RT @suzannekendrick: Great blog on choosing social media monitoring tools http://ow.ly/2b0o4 Many NZ companies don't have enough conversation to warrant spend

  • http://twitter.com/espotlight/status/18518076365 Marketing

    Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/frankiehiggin3/status/18518111290 FrankieHiggins

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/slice_tweets/status/18518142356 Slice PR & Events

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/themktngmanager/status/18518221087 TheMarketingManager

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/experidge/status/18518750505 岸川茂 ShigeruKishikawa

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/fernyit/status/18518958240 Fern Yit Lim

    Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv #socialmedia #measure #sm

  • http://twitter.com/sziegle1/status/18525055452 sziegle1

    #SocialMedia #Monitoring – welches Tool für welchen Zweck: http://ow.ly/2blAV

  • http://twitter.com/timolloyd/status/18525137617 Tim Lloyd

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/ffpr_oi/status/18525319874 Fink & Fuchs PR

    Social Media #Monitoring – Die Art der Anwendung ist entscheidend: http://ow.ly/2blAV (via @sziegle1)

  • http://twitter.com/socialmediascan/status/18525646216 socialmediascan

    RT Social Media #Monitoring – Die Art der Anwendung ist entscheidend: http://ow.ly/2blAV (via @sziegle1) http://bit.ly/bf129g

  • http://twitter.com/beccabernstein/status/18532327718 Becca Bernstein

    @DaniBurns27 Hey Dani. Hope you're feeling better. Saw this comp analysis of SM monitoring tools + thought of you: http://cot.ag/bDKePn

  • http://twitter.com/espotlight/status/18535886697 Marketing

    Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/swbrb2b/status/18536009503 swb&r

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/charomoreno/status/18536700109 Charo Moreno

    Decisions, decisions RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/mseibert Martin Seibert

    Cool analysis. Thanks. Hope that we can make it into such an analysis one day with our service TwentyFeet. #workingonit :-)

  • http://twitter.com/smanalysis/status/18560983840 SocialMediaAnalysis

    Review: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/a0WD2d

  • http://twitter.com/arleneworsley/status/18601613393 Arlene Worsley

    Important read. RT @jaybaer Social media monitoring tools: how to pick the right one http://om.ly/nvEe

  • http://twitter.com/mceacherncom/status/18612496095 Elaine McEachern

    How to choose SM monitoring tools to best your needs: http://bit.ly/9mA6rr

  • http://twitter.com/hargerhoweadv/status/18623320392 Harger Howe Adv

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv via Convinceandconvert.com

  • http://twitter.com/gemmawent/status/18684844724 Red Cube Marketing

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2ck0L

  • http://twitter.com/jimconnolly/status/18684883255 Jim Connolly

    RT @GemmaWent: Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2ck0L

  • http://twitter.com/stevelatham/status/18693027983 Steve Latham

    @AllieHerzog Strange… try this one http://ow.ly/2csRA (social media monitoring tool comparison)

  • http://twitter.com/tucafigueira/status/18707257134 Tuca Figueira

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/johnekambi/status/18708924949 John Ekambi

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/aaronu/status/18711295692 Aaron Uhrmacher

    Social Media Monitoring Tools: How to Pick the Right One (http://ow.ly/2avTL)

  • http://twitter.com/karenswim/status/18733295850 Karen D. Swim

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/webgraphdes/status/18793680865 Web. Graph. Design

    Social Media Monitoring Tools – How to Pick The Right One – http://is.gd/drDMv

  • http://twitter.com/espotlight/status/18831344960 Marketing

    Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/palesa08/status/18833073405 palesa

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/emaleek/status/18839156013 Emily Kolon

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/emaleek/status/18839156013 Emily Kolon

    RT @ESpotlight: Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/janetrex/status/18853831468 Janet Rex

    Social Media Monitoring Tools: How to Pick The Right One http://bit.ly/aOQQwu First: What questions are you trying to answer?

  • http://twitter.com/dr_dawna_wright/status/18892584271 Dawna Wright

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://www.seospidy.com SEO India

    Thanks for sharing brief analysis Excellent Article

  • http://twitter.com/ba_bo/status/18904105711 Sebastian Boms

    RT @sziegle1: #SocialMedia #Monitoring – welches Tool für welchen Zweck: http://ow.ly/2blAV

  • http://twitter.com/webgraphdes/status/18937704532 Web. Graph. Design

    Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/webgraphdes/status/18937704532 Web. Graph. Design

    Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/webgraphdes/status/18937704532 Web. Graph. Design

    Social Media Monitoring Tools – How to Pick The Right One http://is.gd/drDMv

  • http://twitter.com/theprcoach/status/18938499343 Jeff Domansky

    Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/theprcoach/status/18938499343 Jeff Domansky

    Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/theprcoach/status/18938499343 Jeff Domansky

    Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/arieldeneypr/status/18938521876 Ariel Rainey

    RT @ThePRCoach: Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/arieldeneypr/status/18938521876 Ariel Rainey

    RT @ThePRCoach: Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/arieldeneypr/status/18938521876 Ariel Rainey

    RT @ThePRCoach: Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/heatherasmith/status/18938674288 Heather Smith

    RT @ThePRCoach: Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/heatherasmith/status/18938674288 Heather Smith

    RT @ThePRCoach: Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/heatherasmith/status/18938674288 Heather Smith

    RT @ThePRCoach: Great advice by Katie Van Domelen: "Social Media Monitoring Tools – How to Pick the Right One" http://bit.ly/aW8dhw

  • http://twitter.com/johnwserra/status/18988933431 John Serra

    Social Media Monitoring Tools – How to Pick The Right One | Guest Posts | Social Media Consulting – Convince & Convert http://ff.im/-nXrlL

  • http://twitter.com/pammktgnut/status/19037209290 Pam Moore

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv RT @jaybaer

  • http://twitter.com/socialmedia247/status/19039213385 socialmedia247

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv RT @jaybaer: Social Med… http://bit.ly/ccMcoh #socialmedia

  • http://twitter.com/aschottmuller/status/19050684752 Angie Schottmuller

    #MEASURE: 4 Steps to Picking the Social Media Monitoring Tools http://bit.ly/cOVik7 @jaybaer #smm #tools

  • http://twitter.com/aschottmuller/status/19050719676 Angie Schottmuller

    #MEASURE: 4 Steps to Picking the Right Social Media Monitoring Tools http://bit.ly/cOVik7 @jaybaer #smm #tools

  • http://twitter.com/garyrauber/status/19053233419 Gary Rauber

    RT @aschottmuller: #MEASURE: 4 Steps to Picking the Right Social Media Monitoring Tools http://bit.ly/cOVik7 @jaybaer #smm #tools

  • http://twitter.com/justin_bacon/status/19364680390 Justin Bacon

    RT @aschottmuller: #MEASURE: 4 Steps to Picking the Right Social Media Monitoring Tools http://bit.ly/cOVik7 @jaybaer #smm #tools

  • http://twitter.com/justin_bacon/status/19364680390 Justin Bacon

    RT @aschottmuller: #MEASURE: 4 Steps to Picking the Right Social Media Monitoring Tools http://bit.ly/cOVik7 @jaybaer #smm #tools

  • http://twitter.com/justin_bacon/status/19364680390 Justin Bacon

    RT @aschottmuller: #MEASURE: 4 Steps to Picking the Right Social Media Monitoring Tools http://bit.ly/cOVik7 @jaybaer #smm #tools

  • http://twitter.com/sogoster/status/19641405184 C. Papadimitriou

    http://ub0.cc/B3/l6 Social Media Monitoring Tools – How to Pick The Right One http://fb.me/CmRu5uSC

  • http://twitter.com/jorjevio/status/19644393768 George Sklavounos

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/prebynski/status/19662211673 Brandon Prebynski

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv

  • http://twitter.com/miyilo0r3nita/status/19685640171 Lorena Vazquez

    Herramientas de monitorización de #SocialMedia: Cómo elegir las apropiadas http://bit.ly/9wMR8z #SM // Te servirá? @JoshPego

  • http://twitter.com/missanniej/status/19828849829 Annie

    Finally time to evaluate the social monitoring tools discussed at July's #smcphx. @ktvan's chart of them makes my day: http://ht.ly/2iiDm

  • http://twitter.com/b2bsamurai/status/19836824052 Jay Martin

    4 Steps to Picking the Right Social Media Monitoring Tools via @aschottmuller @jaybaer #smm #tools http://ow.ly/2gYJV

  • http://twitter.com/ktvan Katie Van Domelen

    That's a good point – honestly I could write an entire blog post for each tool analyzing my experience with it. Since I was only invited for one guest post here I tried to find a way to quickly translate my experience in a way that would be easy for people to read and understand. I definitely had to sacrifice some detail in that pursuit.

  • http://twitter.com/ktvan Katie Van Domelen

    That's a good point – honestly I could write an entire blog post for each tool analyzing my experience with it. Since I was only invited for one guest post here I tried to find a way to quickly translate my experience in a way that would be easy for people to read and understand. I definitely had to sacrifice some detail in that pursuit.

  • http://twitter.com/damo_k/status/19890564085 Damien Katris

    RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv – no downside to SM2 – loving that chart!

  • http://twitter.com/mrlifeisgood/status/20015402443 lasse honkanen

    Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cilpsX

  • http://twitter.com/khan_msw/status/20407829635 david khan

    RT mollycgaines Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/cAUwP8 (jaybaer)

  • http://twitter.com/ramatweets/status/20478635041 Brian Nizinsky

    Social Media Monitoring Tools – How to Pick The Right One http://ow.ly/2m39t

  • http://twitter.com/khan_msw/status/20617609147 Shariq Khan

    great article for those looking: Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/aktEqF

  • http://twitter.com/diginomics/status/20617985734 Digital-Economics

    RT @Khan_MSW great article for those looking: Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/aktEqF

  • http://twitter.com/blue_compass/status/21782993011 Blue Compass

    Social Media Monitoring Tools – How to Pick The Right One – http://bit.ly/9tRoLv

  • http://twitter.com/jennwise27/status/21884260751 jennwise27

    How to pick the right social media monitoring tools http://bit.ly/bTX5td

  • http://skforussia.ru Evgeniy

    Nice information thanks a lot

  • http://twitter.com/socialanalyzer SocialMedia Analyzer

    Hey Katie,

    Interesting post again and agree on your thought on resourcing.

    I think social media monitoring and analytics will be more important every day, if you don’t monitor your brand/product/website how do you know where to engage? I totally agree that you first need to setup a corporate social media strategy, why and where do you want to listen for what and how will your engagement strategy will look like.

    Because SMM is part of my daily business to monitor one of my primairy websites I built a free social media monitoring tool myself because most a too expensive for a little company like mine. It is like a simple search engine that will “digg” into all major social media websites (any type of SM) to determine your exposure. It is mainly developed to monitor your website social media rank but you can also use it to lookup keywords, brands and product names. This will help you to determine easy where you COULD engage… it still doesn’t help you how to engage ofcourse! :-)

    I wonder what you think of it and if you have any tips for improvement. Remember it is a free SMM tool to simply get a idea where people are talking about you or your website.

    I analyzed the Convince& Convert website on it: check out the results here: http://www.socialwebsiteanalyzer.com/www.convinceandconvert.com/

    Thanks for sharing your interesting post and keep up the good work!

    And please do let me know your thoughts on my tool.

    Thanks in advance,
    Erwin
    http://www.socialwebsiteanalyzer.com

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  • http://www.kooldesignmaker.com custom logo design

    First listening people what do they say or questions about your brand that is the right way to start social marketing and the most effective thing is how to connect with users because normally people fail to develop community. i think by participating in their questions or liking are the best to get involved with them.

  • crasjsmith

    Visible Intelligence isn’t even on the list…I use them and the only thing lacking is there Translation. They are priced monthly but the entire fee is unlimited in the key words/searches and archive-able data. Not to mention they are the fastest platform in the industry. I highly recommend at least taking a look at them. I have subscribed to just about every platform in your chart and Visible is by far the best.

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/