Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Monitoring

Why Influence Mining is the Next Gold Rush

Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.

Influence Mining Why Influence Mining is the Next Gold RushThe tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. You just need to know where to find it.

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

  • Raj Kadam is CEO of Viralheat, a social media listening platform (disclosure: I am a paid customer of Viralheat).
  • TA. McCann is CEO of Gist, a provider of real-time intelligence on your network of online contacts.
  • Joe Fernandez is CEO of Klout, a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet, a client of mine)

Jay Baer: What’s changed in the last two years or so with regard to access to influencer information?

  • Joe Fernandez influence mining Why Influence Mining is the Next Gold RushJoe Fernandez: The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. We can now associate a tremendous amount of data to individuals.
  • ta mccann influence mining Why Influence Mining is the Next Gold RushT.A. McCann: We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We’ve increased data availability by one or two orders of magnitude in just three years.

Jay Baer: Do you look at the availability of this data differently as a consumer, than you do as a C.E.O.?

  • Rajeev Kadam influence mining Why Influence Mining is the Next Gold RushRaj Kadam: The question we ask is whether the specific data is useful to marketers. If it is, we’ll include it in Viral Heat. If it’s not, then we don’t. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant.
  • TA: For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. I asked the CEOs about how this is working in practice.

JB: How are companies incorporating influence metrics into their marketing?

  • JF: We’ve recently completed projects with Virgin America, Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

(note: CoverGirl is a client of Marina Maher Communications, one of my clients. I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni)

  • JF: Opt-in rates for those campaigns have been north of 70%, which is just astounding.
  • TA: People who are influential in a category have worked hard to build and cultivate their personal brands. Offers based on those categories enable the influencer to communicate again about those topics, continuing to build their following in that area.
  • JF: It’s important to note that influence – at least as measured by Klout – is derived over time based on consistency of content creation and interaction. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble. To keep the system from being gamed, it doesn’t work like that.

JB: In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently?

  • JF: We hope that companies will treat every customer well, but the reality is that we’ve always categorized people, whether it’s how you’re dressed at the mall, to the car you drive. But now, it’s not based on assumptions, we can categorize based on real data.
  • There are 600 companies using Klout data in some way, and a big chunk of those are using it for customer service. Personally, I had a problem with an airline recently. I called and emailed, and received no response. Then I tweeted, and my issue was resolved.
  • TA: On inbound customer service, you can use Gist to look at the content history of the individual, and address them differently. If you see that they write about or comment on technology, you can solve their problem in a more appropriate way than if they aren’t comfortable with technology.
  • The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. If they are social media savvy, you can follow up via Twitter direct message. If they aren’t you follow up via email.

JB: Will these tools ever truly benefit the small business?

  • RK: Small business usage really requires filtering out noise, and we’re making a lot of progress on that. Viral Heat data includes location, wherever available. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), so filtering and more and more analytics are important to our customers.
  • TA: Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. That’s achievable for most small businesses.

JB: What are the big developments on the horizon for influence mining? What’s going to happen next?

  • RK: Measuring social media’s direct impact on sales.
  • TA: Each of our companies is a “smart agent” in some way. But there is going to be an explosion of other smart agents. “Who Should I Know” for example, is a relevant and important question that needs to be better answered. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.
  • JF: Hyper-targeting. Billions and billions of dollars are spent on advertising. How can those dollars be spent more efficiently by matching products to interests?

What do you think about influence mining, and its applicability for your business? Customer service? Marketing? Knowing whether to respond to or ignore negative comments on a blog?

  • Santi Chacon

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  • Santi Chacon

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  • Santi Chacon

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  • Santi Chacon

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  • Santi Chacon

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  • Santi Chacon

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  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Santi Chacon

    Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We know that a g… http://bit.ly/ag598Y

  • Jim Weldon

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  • Jim Weldon

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  • Jim Weldon

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  • http://twitter.com/hotspotpromo/status/20779825163 Darlene Hull

    Rt @jaybaer Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. We k… http://bit.ly/chwqJz

  • http://twitter.com/tinhangliu/status/20779825342 Tin Hang Liu

    RT @jaybaer Why Influence Mining is the Next Gold Rush http://bit.ly/bv1zXQ #SMM

  • http://twitter.com/blogmanana/status/20779825211 Blog Manana

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  • http://twitter.com/adgenius/status/20779902819 Rob van Alphen

    RT @erwinjansen: Why Influence Mining is the Next Gold Rush http://tinyurl.com/2e9dqh9

  • http://twitter.com/allissocial/status/20779981426 stephanezwahlen

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  • http://twitter.com/socialmediawrks/status/20780190701 Linda Schenk

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  • http://twitter.com/lbrynleyjones/status/20780943878 Luke Brynley-Jones

    "Influence Mining" – the Holy Grail or racket for false prophets? You decide: http://bit.ly/bOMzcl

  • http://twitter.com/influencepeeps/status/20780944602 Influence People

    "Influence Mining" – the Holy Grail or racket for false prophets? You decide: http://bit.ly/bOMzcl

  • http://twitter.com/kworkmanflood/status/20780946461 Kelly Workman-Flood

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  • http://twitter.com/petebouch/status/20781032312 Pete Boucher

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  • http://twitter.com/jgbeamer/status/20781257569 Jake G. Beamer & Co.

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  • http://twitter.com/aronstevenson/status/20781552189 Aron Stevenson

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  • http://twitter.com/aronstevenson/status/20781552189 Aron Stevenson

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  • http://twitter.com/berpelding/status/20781627554 Brad

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  • http://twitter.com/timepass/status/20787201060 Shane Jacob

    nice post from @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://www.themurr.com/ David Murray

    Coming from a strong customer service background, I find this post very interesting. Connecting the influence factor with the direct sales is impressive if possible. Also, let's not forget the value of predicting consumer behavior through the influence microscope. Thanks for sharing this Jay. Hope the book writing is going well!

    • http://www.facebook.com/stanmag Stan Magniant

      David makes a good point about having a strong customer service background. We see a lot of discussions between social media experts coming from digital advertising, marketing or PR, but we need to hear more from people who have been on the frontline of consumer interactions, ie customer service and sales. Listening to the consumer? Isn’t that the essence of their expertise, be it over the phone or face to face? Except for Pete Blackshaw, and Jacob Morgan to some extent, I don’t see many of them out there, but I may be wrong and am always interested in a few good feeds :-)

  • http://www.convinceandconvert.com jaybaer

    Thanks David. We're in the final edits of the book now, so I can't complain about that at all. I appreciate the comment. Always great to hear from you.
    j

  • http://www.convinceandconvert.com jaybaer

    Thanks David. We're in the final edits of the book now, so I can't complain about that at all. I appreciate the comment. Always great to hear from you.
    j

  • http://twitter.com/riazkanani/status/20792090588 Riaz Kanani

    Why Influence Mining is the Next Gold Rush http://bit.ly/bfTazk

  • http://flavors.me/40deuce 40deuce

    I agree that influence mining will definitely be a huge thing in the next year or so. I also think that it's going to be met with a lot of criticism, and I've already seen it starting. Things like Joe said about people always wanting their influence to be higher than it really may be. Or people complaining over who is seen as influencers over other people in the same field, and so on.
    However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will all just depend on how companies go about finding and then using their influencers.
    It will be interesting to watch.

    Cheers,

    Sheldon, community manager for Sysomos

  • http://flavors.me/40deuce 40deuce

    I agree that influence mining will definitely be a huge thing in the next year or so. I also think that it's going to be met with a lot of criticism, and I've already seen it starting. Things like Joe said about people always wanting their influence to be higher than it really may be. Or people complaining over who is seen as influencers over other people in the same field, and so on.
    However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will all just depend on how companies go about finding and then using their influencers.
    It will be interesting to watch.

    Cheers,

    Sheldon, community manager for Sysomos

  • http://twitter.com/commongrounds_/status/20792647152 Laura Maly

    Interesting article by @jaybaer: Why Influence Marketing is the Next Gold Rush: http://bit.ly/drC3Fq

  • http://twitter.com/laura_maly/status/20792647218 Laura Maly

    Interesting article by @jaybaer: Why Influence Marketing is the Next Gold Rush: http://bit.ly/drC3Fq

  • http://twitter.com/nsteckman/status/20793525382 Nicole Steckman

    Why Influence Mining is the Next Gold Rush – http://bit.ly/bSIsYh

  • http://www.scribnia.com/author/show/473/david-spinks/ David Spinks

    I think this practice is something that's only going to grow (a lot) over the next few years.

    I'm not sure how I feel about it. Why is it that people who use social media platforms more often should get better service? From a business perspective I understand it. From the average customer's perspective, it can seem very unfair.

    Personally, I think customer service should be equal, across the board. True, one customer could have more klout than another, but does that really mean they're more influential? Can we ever really tell to what extent one person can affect the decisions of others?

    Are you not better off making sure that every customer enjoys the same great service (think zappos).

    Where I see influence mining as being a more practical application is in outreach. In targeting your content and reaching out for coverage from bloggers, tweeters, etc…

    David, Scribnia

  • http://twitter.com/smartreno/status/20794179608 Bret Simmons

    rt @jaybaer Why Influence Mining is the Next Gold Rush – http://bit.ly/bSIsYh

  • http://twitter.com/tinkweb/status/20794211040 Tink

    Why Influence Mining is the Next Gold Rush http://cot.ag/9ZZCJt

  • http://www.convinceandconvert.com jaybaer

    I agree – and thanks for the comment. As a marketer, I'm overjoyed. As a citizen, I'm wary.

  • http://www.convinceandconvert.com jaybaer

    Hi Sheldon. Great to have you here. I agree that the behavior of the companies involved (and the perception of that behavior) will go a long way toward ensuring adoption or revolt.

  • http://twitter.com/roberge/status/20794363247 Ariel Roberge

    RT @Tinkweb: Why Influence Mining is the Next Gold Rush http://cot.ag/9ZZCJt

  • http://twitter.com/swoodruff/status/20794524280 Steve Woodruff

    Why Influence Mining is the Next Gold Rush | (@jaybaer) http://ow.ly/2nq5a

  • http://twitter.com/mtlbuzz/status/20795129464 Montreal Design Buzz

    TR @tinkweb: Why Influence Mining is the Next Gold Rush http://cot.ag/9ZZCJt http://bit.ly/apWSs9

  • http://twitter.com/terametric/status/20795401121 Terametric

    RT @jaybaer: What exactly is Influence Mining? Will it be the hot new field of marketing and customer service? http://bit.ly/bSIsYh

  • http://twitter.com/davemurr/status/20795769984 David Murray

    Get your Sieves and Long Toms ready, Influence Mining is the next Gold Rush http://bit.ly/cZTbO1 via @jaybaer

  • http://twitter.com/azsocialmedia/status/20796298136 Arizona Social Media

    C&C Blog Post – Why Influence Mining is the Next Gold Rush http://bit.ly/b0ZADe RT Please

  • http://twitter.com/JoeFernandez Joe Fernandez

    Hey Jay,

    Thanks for taking the time to set up this interview and put this article together. It was a lot of fun.

    David, I 100% agree that all customers should get the best customer service possible. The reality is that a lot of companies either don't see things that way or just don't have the resources. Traditionally they have always prioritized people based on lifetime value according to how much money someone spends with a company. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. The idea is that the person who is most influential online about Rolls Royce may have actually never bought one but is the one who always writing blog posts and sharing information. Our hope is that Klout helps companies recognize the value of these types of people.

  • http://twitter.com/JoeFernandez Joe Fernandez

    Hey Jay,

    Thanks for taking the time to set up this interview and put this article together. It was a lot of fun.

    David, I 100% agree that all customers should get the best customer service possible. The reality is that a lot of companies either don't see things that way or just don't have the resources. Traditionally they have always prioritized people based on lifetime value according to how much money someone spends with a company. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. The idea is that the person who is most influential online about Rolls Royce may have actually never bought one but is the one who always writing blog posts and sharing information. Our hope is that Klout helps companies recognize the value of these types of people.

  • danperez

    Jay, you probably know by now that I'm not a big fan of online “influence”. As much as I try to understand it (and I carefully read this article), I still think it's just more social media noise. Not that I don't think it has some validity, I just don't see this type of “influence” having much value compared to the amount of time & money invested with Mr. Kadam Mr. McCann & Mr. Fernandez (all three, very nice chaps I'm sure).

    Maybe it's because I've met people with huge facebook followings that are broke or maybe it's because if you spend enough money, you can have thousands of twitter followers. Maybe it's because I still do business in the real world where it's not how many followers you have but who you *really* know, face-to-face.

    Maybe it's because I've seen local community activists (who spend little if any time on social media) round up their friends and family and get them down to Haiti for a few weeks to help build an orphanage (you wanna talk real influence?). Or maybe it's because of the many doors I've had opened for me (and my business) by Presidents of Chambers of Commerce, CEOs, & NFP Executive Directors with just one phone call (not a tweet) to the right person.

    Having produced many videos for Miami Children's Hospital, I've seen local businessman Michael Fux donate $1,000,000 of his own money to build a Family Center at the hospital where worn out parents can take a shower, wash their clothes, watch TV while their children are being treated. You'd be lucky to find anything about Mr. Fux online even with a google search. And you wanna talk “online” influence?

    In time, I'll try my best to learn all I can about this “online influence”. I still think it's a lot of barking up the wrong tree. Can you forgive my ignorance? Thanks.

  • danperez

    Jay, you probably know by now that I'm not a big fan of online “influence”. As much as I try to understand it (and I carefully read this article), I still think it's just more social media noise. Not that I don't think it has some validity, I just don't see this type of “influence” having much value compared to the amount of time & money invested with Mr. Kadam Mr. McCann & Mr. Fernandez (all three, very nice chaps I'm sure).

    Maybe it's because I've met people with huge facebook followings that are broke or maybe it's because if you spend enough money, you can have thousands of twitter followers. Maybe it's because I still do business in the real world where it's not how many followers you have but who you *really* know, face-to-face.

    Maybe it's because I've seen local community activists (who spend little if any time on social media) round up their friends and family and get them down to Haiti for a few weeks to help build an orphanage (you wanna talk real influence?). Or maybe it's because of the many doors I've had opened for me (and my business) by Presidents of Chambers of Commerce, CEOs, & NFP Executive Directors with just one phone call (not a tweet) to the right person.

    Having produced many videos for Miami Children's Hospital, I've seen local businessman Michael Fux donate $1,000,000 of his own money to build a Family Center at the hospital where worn out parents can take a shower, wash their clothes, watch TV while their children are being treated. You'd be lucky to find anything about Mr. Fux online even with a google search. And you wanna talk “online” influence?

    In time, I'll try my best to learn all I can about this “online influence”. I still think it's a lot of barking up the wrong tree. Can you forgive my ignorance? Thanks.

  • http://twitter.com/omtweets2/status/20796557252 Kate the Great

    Good article on Why Influence Mining is the Next Gold Rush: http://bit.ly/bXpMBh (by Jay Baer) #socialmedia

  • http://twitter.com/rlseymann/status/20796649548 Rebecca Seymann

    This is going to make my job so much more fun & interesting. RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • Margaret

    If we could all get decent customer service via phone and email, would we even bother to complain on Twitter? Of course not. Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. And if it is a customer service channel, then Joe is right, companies are going to try and ration/ prioritize the help they have to give, probably via influence.

    The hope with social media is that the volume and legitimacy of these complaints will help some companies actually become more customer centric. Some of them will realize that a superior customer experience, of which consistent, quality service is a major component, is a huge strategic advantage. The rest will continue to be vilified on Twitter and wonder why.

  • http://twitter.com/hotinmarketing/status/20798239390 Hot In Marketing
  • http://twitter.com/ppebble/status/20798339535 Yoli Rich

    RT @DaveMurr: Get your Sieves and Long Toms ready, Influence Mining is the next Gold Rush http://bit.ly/cZTbO1 via @jaybaer

  • http://twitter.com/dannybrown/status/20798758844 Danny Brown

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh (great stuff from Jay! DB)

  • http://www.convinceandconvert.com jaybaer

    Hi Joe. Thanks so much for the opportunity to speak with you and the other CEOs, and for taking the time to comment.

  • http://twitter.com/rlmadman/status/20799076253 Marjorie Clayman

    Really interesting post/interview from @jaybaer on influence mining. http://bit.ly/bnbJFf

  • http://twitter.com/weintraub/status/20799083100 Weintraub Adv

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/fredericg/status/20799272332 Frederic Guarino

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://www.convinceandconvert.com jaybaer

    Great comment Dan. I hear you loud and clear. At speaking engagements, I'm often asked how I've been able to build whatever meager audience I have within social media, and how I find the time to do so consistently. I always reply that making connections virtually (as you and I have done) is so much easier than it used to be. My wife will attest to the fact that from the time I was 21 until I was 34, I attended a minimum of 3 networking events per week. Every week. I built my network on chicken appetizers and Bud Light. In comparison, Twitter is a piece of cake.

    I think the real issue here may be linguistics. I don't love the word “influence” because it has a connotation of power that is not always warranted, as you point out in your examples. I prefer “audience” because it more accurately reflects the true condition, which is that some people online have been given permission (via the wholly opt-in nature of social media) to communicate with or at larger numbers of people. To me, this is the factor that Gist and Klout are trying to corral, because it could potentially have impact on companies marketing and customer service behaviors.

    I use this example: The USA Today has more audience than the Washington Post. But does it have more influence? Perhaps not, but that audience size shouldn't be entirely discounted either.

  • http://www.convinceandconvert.com jaybaer

    Bingo Margaret. You are so right about Twitter customer service being a last resort for most people, not first. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget.

  • http://twitter.com/socialmouths/status/20800065831 Francisco Rosales

    Why Influence Mining is the Next Gold Rush [by @jaybaer] http://bit.ly/bSIsYh

  • http://twitter.com/nikhewitt/status/20800367186 Nik Hewitt

    Reading: "Why Influence Mining is the Next Gold Rush" – http://bit.ly/bSIsYh by @jaybaer c/o @socialmouths

  • http://thoughtlead.com Steve Haase

    I'm most drawn to the idea of targeting marketing messages and advertising down to the individual. Sounds diabolical, but it isn't, here's why: If I'm in to something, let's say GOOD magazine and their creative ideas and stories about cultural trends and making a positive impact, and a brand teams up with GOOD to create content and programs that are aligned, I'm benefiting not only from the first brand (the influencer) but also from the second one (the corporation).

    Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. My opinion of Pepsi shot through the roof when I read what they were up to, and it made me feel really good that a brand with so much weight was putting their resources behind some solid grassroots projects. Pepsi probably wouldn't have reached me if it wasn't for that particular media channel, which is hyper-focused on my interests. And with social media targeting, advertisers can be that much more efficient with their messages.

    Thanks for the excellent interviews and insights, Jay, Joe, T.A., and Raj.

  • Netslangcafe

    The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ). This article hits it right in the spot. Jay Baer always writes relevant articles , no garbage, that´s why am always willin to spend my time in here. Jay, where can I check ur restaurant reviews ?

  • http://twitter.com/40deuce/status/20800667649 Sheldon Levine

    good read: Why Influence Mining is the Next Gold Rush – http://bit.ly/d6NSI0 (by @jaybaer)

  • http://www.convinceandconvert.com jaybaer

    Thanks so much. Restaurant reviews (penned by my wife, influenced by me) are at http://hottieandthefatso.com But, we're moving to Indiana today, so that project is going dormant.

  • http://twitter.com/eeus/status/20801196320 VickyH

    RT @DannyBrown: RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh (great stuff from Jay! DB)

  • http://twitter.com/orangerhino/status/20801626428 Orange Rhino Media

    RT @40deuce: good read: Why Influence Mining is the Next Gold Rush – http://bit.ly/d6NSI0 (by @jaybaer)

  • http://twitter.com/d_breshears/status/20801970803 David Breshears

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/mandy_vavrinak/status/20802318093 Mandy Vavrinak

    Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb > from @jaybaer and now my brain is whirling with possibilities.

  • http://twitter.com/rencreative/status/20802468091 Renaissance Creative

    Why Influence Mining is the Next Gold Rush http://bit.ly/aKlwF6

  • http://twitter.com/leahsoleil/status/20802488065 Leah Soleil

    RT @RenCreative: Why Influence Mining is the Next Gold Rush http://bit.ly/aKlwF6

  • http://twitter.com/mackcollier/status/20802611459 Mack Collier

    Why influence mining is the next gold rush by @jaybaer – http://ow.ly/2nxbh

  • http://twitter.com/marianbwood/status/20802739647 Marian Burk Wood

    RT @MackCollier Why influence mining is the next gold rush by @jaybaer – http://ow.ly/2nxbh [interesting read!]

  • http://twitter.com/andreeac_t/status/20803698989 Andreea Townsend

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://twitter.com/cubanalaf/status/20803708088 Lauren Fernandez

    Agreed. RT @jaybaer Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://twitter.com/gwynnemurphy/status/20803752420 Gwynne Murphy

    RT @jaybaer Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://twitter.com/annejd/status/20803880369 Annie Douglass

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/zackolantern/status/20804025753 zach pentel

    RT @jaybaer Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://twitter.com/sarahklacey/status/20804120030 Sarah Lacey

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://twitter.com/beastoftraal/status/20804152797 Karthik S

    Very interesting! RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://twitter.com/karlsakas/status/20804477452 Karl Sakas

    RT @jaybaer Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb /via @GwynneMurphy

  • http://twitter.com/jesus_hoyos/status/20805006969 Jesus Hoyos

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://twitter.com/membershipjedi/status/20805277344 Mike Cassidy

    evolving into 3.0 RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://twitter.com/emerge2/status/20805389288 Emerge2 (Doug Braun)

    Why Influence Mining is the Next Gold Rush: http://bit.ly/9EAohG – @jaybaer interviews data gatherers for understanding

  • http://twitter.com/margauxz/status/20805502073 Margaux Zion

    Why Influence Mining is the Next Gold Rush: http://bit.ly/aNi3Yb (via @jaybaer)

  • http://twitter.com/toddhyten/status/20805651565 Todd Hyten

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/angeladaniello/status/20806620988 Angela Daniello

    The Emerging Discipline of Influence Mining http://ow.ly/2nAmF

  • http://twitter.com/intersection1/status/20807331747 Mark Smiciklas

    Why Influence Mining is the Next Gold Rush – Convince & Convert http://ow.ly/2nz2H

  • http://twitter.com/tomswift/status/20807401371 Tom Swift

    @jaybaer Why Influence Mining is the Next Gold Rush http://bit.ly/9MvAk4 I think I like it… can be very helpful in creating something good

  • http://twitter.com/robertatgist/status/20807511297 RobertatGist

    Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM.

  • http://twitter.com/gregatgist/status/20807514404 GregAtGist

    Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM.

  • http://twitter.com/hotinbusiness/status/20807679880 Hot In Business

    Why Influence Mining is the Next Gold Rush | social crm | Social Media Consulting – Convince & Convert http://tinyurl.com/274dwck

  • http://twitter.com/tomonzo/status/20807693681 Tomas Kazemekas

    Why Influence Mining is the Next Gold Rush – http://bit.ly/bSIsYh

  • http://twitter.com/spiral16/status/20807835531 spiral16

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • http://www.scribnia.com/author/show/473/david-spinks/ David Spinks

    Interesting thoughts.

    Do you think then that by switching their focus to the people who are bigger influencers in general space, that they'll start ignoring the most loyal customers that they focused on previously? Sounds like they'd be sacrificing existing customers for new business. I don't know how true it is, but I've always heard it's easier (and cheaper) to keep a customer than it is to find a new one.

    Just brain dumping… sorry. It's a really interesting discussion and as you know, I love everything that you've done with klout. I just can't help but question whether the application of influence ranking services like klout into customer service and other business practices are based on unfounded social media ideals or they'll actually improve the customer experience. I think that if you focus too much on short term returns (treating influencers better), then in the long run, you'll fail.

    David

  • http://www.scribnia.com/author/show/473/david-spinks/ David Spinks

    Interesting thoughts.

    Do you think then that by switching their focus to the people who are bigger influencers in general space, that they'll start ignoring the most loyal customers that they focused on previously? Sounds like they'd be sacrificing existing customers for new business. I don't know how true it is, but I've always heard it's easier (and cheaper) to keep a customer than it is to find a new one.

    Just brain dumping… sorry. It's a really interesting discussion and as you know, I love everything that you've done with klout. I just can't help but question whether the application of influence ranking services like klout into customer service and other business practices are based on unfounded social media ideals or they'll actually improve the customer experience. I think that if you focus too much on short term returns (treating influencers better), then in the long run, you'll fail.

    David

  • http://twitter.com/jobsearch4execs/status/20808264586 Rita Ashley

    RT @GregAtGist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM.

  • http://www.PowerToFightTheBigBoys.com/ Doug Stewart

    Can you trust the data from a Klout score? When looking up my own Klout score, it shows people I don't follow regularly as my influencers. It also shows people that don't interact with me as being influenced by me. When I realized the data was very old, I found a link to update my data. I did. My score changed. But my “influencers” and the people Klout say I “influence” didn't. Looks like unreliable data to base marketing dollars on.

  • http://www.PowerToFightTheBigBoys.com/ Doug Stewart

    Can you trust the data from a Klout score? When looking up my own Klout score, it shows people I don't follow regularly as my influencers. It also shows people that don't interact with me as being influenced by me. When I realized the data was very old, I found a link to update my data. I did. My score changed. But my “influencers” and the people Klout say I “influence” didn't. Looks like unreliable data to base marketing dollars on.

  • http://twitter.com/infochimps/status/20808411344 infochimps

    RT @RobertatGist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM.

  • http://twitter.com/tacanderson/status/20808640867 Tac Anderson

    RT @Gist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM. Thanks for the inteview @jaybaer.

  • http://twitter.com/matrixmediafx/status/20808661096 matrixmediafx

    Why influence mining is the next gold rush [interview]: http://is.gd/ebFuS Thx @intersection1

  • http://twitter.com/jessecrouch Jesse Crouch

    Summary: We measure what is easiest and miss out on a ton of other things because they are more difficult to measure.

    Dan, I agree with you. “Influence” as an online metric is a bit of a misnomer as it connotes influence offline. Also agreed that some of the “influencers” are nobodies and there are plenty of people offline that are doing much, much more to make an impact.

    Influence measurement, even online, is still in its infancy. Right now, everyone is just measuring what *can* be measured – and it turns out, that's easy to do when you have data in a decent format floating around the internet.

    There are people and companies that will be underrepresented as “Influencers” for a long time because they don't occupy the same space and fill out the same metrics as others do (they don't have a Twitter account, etc). If you haven't already, check out the article “The No-Stats All-Star”, it's about just this thing.

    Until we find a way to measure it, we'll all be at a loss, but we're doing our best until we get there.

    Jesse Crouch
    Infochimps Product Manager

  • http://twitter.com/jessecrouch Jesse Crouch

    Summary: We measure what is easiest and miss out on a ton of other things because they are more difficult to measure.

    Dan, I agree with you. “Influence” as an online metric is a bit of a misnomer as it connotes influence offline. Also agreed that some of the “influencers” are nobodies and there are plenty of people offline that are doing much, much more to make an impact.

    Influence measurement, even online, is still in its infancy. Right now, everyone is just measuring what *can* be measured – and it turns out, that's easy to do when you have data in a decent format floating around the internet.

    There are people and companies that will be underrepresented as “Influencers” for a long time because they don't occupy the same space and fill out the same metrics as others do (they don't have a Twitter account, etc). If you haven't already, check out the article “The No-Stats All-Star”, it's about just this thing.

    Until we find a way to measure it, we'll all be at a loss, but we're doing our best until we get there.

    Jesse Crouch
    Infochimps Product Manager

  • http://twitter.com/parissab/status/20809463304 Parissa Behnia

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh — nice read

  • http://twitter.com/erinnorton/status/20809756909 Erin Norton

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/wadvisor/status/20809794827 A Homayoun Rafizadeh

    RT @parissab: RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh — nice read

  • http://twitter.com/mancusi/status/20810092368 Thomas Mancusi

    RT @ErinNorton: RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/spatially/status/20810274305 jon gatrell

    “@GregAtGist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM.”

  • http://twitter.com/waynemcevilly/status/20810321030 Wayne McEvilly

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb

  • Raj

    Hi Jay,

    Awesome post and thanks for taking the time to speak with us. It will be a great year ahead to see how social media analytics can directly measure and drive sales. At the end of the day it is all about the bottom line and I think social media is rapidly being seen as a sales driver.

    Raj

  • http://twitter.com/sheconsulting/status/20810777034 esta h. singer

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb #in #marketing

  • http://twitter.com/scottmontminy/status/20810873539 Scott Montminy

    RT @spatially: “@GregAtGist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM.”

  • http://www.convinceandconvert.com jaybaer

    Thanks Raj. I appreciate you taking the time to comment, and for participating in the interview. I can't wait to see where all of this is at by this time next year.

  • http://www.convinceandconvert.com jaybaer

    Thanks Raj. I appreciate you taking the time to comment, and for participating in the interview. I can't wait to see where all of this is at by this time next year.

  • http://twitter.com/bgreinfeld/status/20811678749 Bernardo G. Reinfeld

    RT @Gist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM. Thanks for the inteview @jaybaer.

  • http://twitter.com/danperezfilms/status/20813355631 Dan Perez

    There's that #INFLUENCE word again…oy vey! RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb #marketing

  • Charlessmith

    Indexing is not really new, as for Klout…you should ask their CEO about the Disney / Twitter debacle.

  • http://twitter.com/gallagher_brian/status/20813644739 Brian Gallagher

    RT @RobertAtGist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM.

  • danperez

    Jay, I do believe that somehow, someway, online “audience” will (perhaps even should) have an impact on a company's marketing efforts/behaviors. I also believe there will be some hits but more misses. I'm sure that the good folks at Gist & Klout will do their best to narrow down the margin of error as best they could. Will it be a worthy investment of time & resources? Perhaps. It may only determine that “audience” and “influence” are two totally different birds. Only time will tell.

    Moreover, I'm glad to see we have more in common than our rugged good looks. I've built my business through many networking events as well over many years (still do!). And as good as twitter is for developing new relationships (and I've made a several good ones), it's still a shadowy environment where real “substance” can be hard to find…until you get to look people in the eyes. Then it gets easier to tell the real players from the posers.

    I leave you with these words of wisdom from Christopher Walken in “Suicide Kings”: “But I come from out there, and everybody out there knows, everybody lies: cops lie, newspapers lie, parent's lyin'. The one thing you can count on – word on the street… yeah, that's solid.”

    Nuff said.

  • http://www.convinceandconvert.com jaybaer

    Exactly. Looking forward to doing that eye-to-eye thing with you at BlogWorld.

  • http://twitter.com/lrainie/status/20815589213 Lee Rainie

    RT @jaybaer: Is equality hopelessly old school? The future of online influence mining is here today http://bit.ly/aNi3Yb

  • http://twitter.com/davidvuk/status/20815880924 David Lee Venters

    RT @jaybaer: Is equality hopelessly old school? The future of online influence mining is here today http://bit.ly/aNi3Yb

  • http://twitter.com/thebrandbuilder/status/20816228970 Olivier Blanchard

    Really digging what Raj Kadam, CEO of ViralHeat has to say here: http://bit.ly/aABKy3 Via @JayBaer The rest… not so much.

  • http://twitter.com/bsak/status/20816240429 Barbara R. S.

    Why Influence Mining is the Next Gold Rush http://bit.ly/bMaEWJ by @jaybaer #socialmedia #smm #scrm

  • http://twitter.com/mich8elwu/status/20816755612 Michael Wu Ph.D.

    RT @bsak: Why Influence Mining is the Next Gold Rush http://bit.ly/bMaEWJ by @jaybaer #socialmedia #smm #scrm | Let's do influence right!

  • http://twitter.com/redlincook/status/20816891238 Elise Redlin-Cook

    RT @jaybaer: Is equality hopelessly old school? The future of online influence mining is here today http://bit.ly/aNi3Yb

  • http://twitter.com/jessecrouch/status/20817251760 Jesse Crouch

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/dukkytweets/status/20817423641 Dukky

    There's gold in them thar hills! @jaybaer on why influence mining is the next Gold Rush: http://bit.ly/cUHaJl

  • http://twitter.com/steveakinsseo/status/20817807607 Steve Akins

    RT @lrainie: @jaybaer: Is equality hopelessly old school? The future of online influence mining is here today http://bit.ly/aNi3Yb

  • http://twitter.com/seo_twits/status/20818146644 Omer Alon

    Is equality hopelessly old school? The future of online influence mining is here today http://bit.ly/aNi3Yb #datamining #dw #data

  • http://twitter.com/marstarke/status/20818583454 Marcus Starke

    Why Influence Mining is the Next Gold Rush – http://bit.ly/bSIsYh

  • http://twitter.com/mjayliebs/status/20818795502 Mitch Lieberman

    RT @bsak: Why Influence Mining is the Next Gold Rush http://bit.ly/bMaEWJ by @jaybaer #socialmedia #smm #scrm

  • http://twitter.com/kexino/status/20819885486 Gee Ranasinha

    Why Influence Mining is the Next Gold Rush http://is.gd/ebSUB

  • http://twitter.com/tweetmaker/status/20819982067 Jim Alexander

    Why Influence Mining is the Next Gold Rush http://bit.ly/ahCUGy via @jaybaer

  • http://twitter.com/socialmedia411/status/20821722785 Social Media Insider

    Why Influence Mining is the Next Gold Rush (Jay Baer): http://bit.ly/dyCPjx

  • http://twitter.com/missliz27/status/20821884582 Liz

    Great read! RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/russ_dean/status/20822482681 Russell Dean Roering

    From @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/cSDWQZ

  • http://twitter.com/socialcrmexpert/status/20824368888 SocialCRM

    #scrm RT @bsak: Why Influence Mining is the Next Gold Rush http://bit.ly/bMaEWJ by @jaybaer #socialmedia #smm #scrm http://bit.ly/9LaziG

  • http://twitter.com/clintonbon/status/20824941120 Clinton Bonner

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh – an ever important topic for brands to consider

  • http://twitter.com/inceptresults/status/20825011619 Incept

    New post by Jay Baer about influence mining – http://ow.ly/2nwRr

  • http://twitter.com/ianrbruce/status/20825224486 Ian Bruce

    RT: @SocialMedia411: Why Influence Mining is the Next Gold Rush (Jay Baer): http://bit.ly/dyCPjx

  • http://twitter.com/tamccann/status/20825482171 T.A. McCann

    good article on "influence mining" being the next gold rush http://twurl.nl/oqnkms #social #crm #gist #socialmedia

  • http://twitter.com/thesemninja/status/20826085564 Eric Ludwig

    RT @SocialMedia411: Why Influence Mining is the Next Gold Rush (Jay Baer): http://bit.ly/dyCPjx (Brotha you're on it! @avinash @dennisyu)

  • http://twitter.com/mgmt_leadership/status/20826480241 Lise Deschenes

    RT @jaybaer: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/davidspinks/status/20826544446 David Spinks

    Check comments too. RT @jaybaer: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/tshaka_zulu/status/20826545162 Tshaka Armstrong

    #Inception? ;) RT @jaybaer: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/baldovski/status/20826567843 Michael Baldovski

    RT @jaybaer: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/jabuary/status/20826681311 Jabu Mguni

    RT @jaybaer: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/arniek/status/20827327032 Arnie Kuenn

    Great article & commentary > RT @jaybaer: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/goodchemist/status/20827549258 Alex Hillinger

    RT @jaybaer: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/gbewsh/status/20827752721 Greg Bewsh

    Why Influence Mining is the Next Gold Rush http://bit.ly/9KOOjs #IR #Social Media . Good article

  • http://twitter.com/javiercreanto/status/20828448586 javier iglesias

    RT @Gist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM. Thanks for the inteview @jaybaer.

  • http://twitter.com/inbloome/status/20828994190 Justine Bloome

    Great article re Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh (via @jaybaer)

  • http://twitter.com/lyndit/status/20829160498 Lyndi Thompson

    RT @tacanderson: RT @Gist: Why Influence Mining is the Next Gold Rush http://bit.ly/bMcQGM. Thanks for the inteview @jaybaer.

  • http://twitter.com/cjncollins/status/20829480141 Caroline Collins

    RT @SocialMedia411: Why Influence Mining is the Next Gold Rush (Jay Baer): http://bit.ly/dyCPjx

  • http://twitter.com/ambercleveland/status/20831246861 Amber Cleveland

    Why influence mining is the next gold rush…http://dld.bz/rs7n via @jaybaer

  • http://twitter.com/kenjiokumura/status/20831585153 Ken Okumura

    RT @ambercleveland: Why influence mining is the next gold rush…http://dld.bz/rs7n via @jaybaer

  • http://twitter.com/bcahill/status/20832410282 Blake Cahill

    RT @ambercleveland: Why influence mining is the next gold rush…http://dld.bz/rs7n via @jaybaer

  • http://twitter.com/menggoh/status/20833193146 Meng Goh

    RT @tamccann: good article on "influence mining" being the next gold rush http://twurl.nl/oqnkms #social #crm #gist #socialmedia

  • http://twitter.com/mmesocialmedia/status/20833312879 sadie harris

    Why Influence Mining is the Next Gold Rush http://bit.ly/ajRWFw

  • http://twitter.com/internetcoachfr/status/20833327697 sadie harris

    Why Influence Mining is the Next Gold Rush http://bit.ly/ajRWFw

  • http://twitter.com/sadiemharris/status/20833540053 Sadie Harris

    Why Influence Mining is the Next Gold Rush http://bit.ly/ajRWFw

  • http://twitter.com/badgeprincess/status/20835849226 Lisa Radist

    Fascinating piece on "Influence Mining." http://bit.ly/9f1898

  • http://twitter.com/akpelly/status/20836140278 Amy Kelleran Pelly

    RT @tamccann: good article on "influence mining" being the next gold rush http://twurl.nl/oqnkms #social #crm #gist #socialmedia

  • http://twitter.com/serene_stq/status/20839211382 serena_StQ

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh. Cooool beans. thx for insight.

  • http://twitter.com/pops131/status/20841515689 pops

    Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/filibertoselvas/status/20848691294 Filiberto Selvas

    Highlighting a few points out of a great post (http://bit.ly/aShXhu) by @JayBaer : http://bit.ly/cbRbdG

  • http://twitter.com/markwschaefer/status/20848747063 Mark Schaefer

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/pushingsocial/status/20850791435 Stanford Smith

    Very smart post with the skinny on must-have influence tools: RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh

  • http://twitter.com/bengtwendel/status/20866588432 Bengt Wendel

    The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh RT @jaybaer

  • http://twitter.com/communityswiss/status/20870171731 Patrick Nouhailler

    Joe Fernandez: The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace… http://fb.me/DDr2OPaK

  • http://twitter.com/dorothydalton/status/20878531752 Dorothy Dalton

    RT @BengtWendel: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh RT @jaybaer

  • http://twitter.com/brandonchicago Brandon Andersen

    Thank you for this great post Jay. I have to agree a bit with Dan that there are other levels of influence that come into play, and that just measuring social media influence doesn't give you the whole picture. But, it gives you a good place to start and helps you find your audience.

    Marketing is becoming more and more like niche public relations, and marketers are looking to not only appeal to the end consumer who will buy their product, but the consumer who will buy their product and tell everybody about it. Customers could tell everyone about your product face to face, as they have for centuries, but it's more efficient through social media and we, as marketers, can measure the result.

    That's why measuring social media “influence” (or whatever we'll want to call it [influence x audience="MillionDollarBuzzWord"]) is so important. It's no longer only about how many widgets you sell in the short term, but who you sell them to. If you get in good graces with an influential consumer before your competition, you're not only gaining that customer, you're gaining a part of their influence. You're building your reputation through your customers. And companies with better reputation and buzz around them should (theoretically) do better than their competition.

    Those are just my personal opinions.

  • http://twitter.com/socialitic/status/20882646580 Socialitic

    RT @Mandy_Vavrinak Why Influence Mining is the Next Gold Rush http://bit.ly/aNi3Yb > from @jaybaer

  • http://twitter.com/nigellegg/status/20882972708 Nigel Legg

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh // Social media monitoring

  • http://twitter.com/thebudguy/status/20887715057 Tyler Grube

    RT @RichTucker: RT @jaybaer The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/brandonchicago/status/20889084525 Brandon Andersen

    RT @jaybaer: The next online gold rush? Influence mining. An interview with 3 key players: http://bit.ly/bSIsYh

  • http://twitter.com/mikechaplin/status/20897572436 mikechaplin

    Great perspective on the near future…..Why Influence Mining is the Next Gold Rush – http://bit.ly/bSIsYh

  • http://twitter.com/fredzimny/status/20901458839 fredzimny

    RT @jaybaer: Is equality hopelessly old school? The future of online influence mining is here today http://bit.ly/aNi3Yb

  • http://twitter.com/rebeccadenison/status/20906592908 Rebecca Denison

    Why Influence Mining is the Next Gold Rush by @jaybaer – interviews w/ three great measurers! :) http://bit.ly/cO6wWW

  • http://twitter.com/colbywg/status/20906784512 Colby Gergen

    RT @rebeccadenison: Why Influence Mining is the Next Gold Rush by @jaybaer – interviews w/ three great measurers! :) http://bit.ly/cO6wWW

  • http://twitter.com/colbywg/status/20906784512 Colby Gergen

    RT @rebeccadenison: Why Influence Mining is the Next Gold Rush by @jaybaer – interviews w/ three great measurers! :) http://bit.ly/cO6wWW

  • Gloria Justice

    You're reminding me about a time when my only connection with social media was to strongly advise my children NOT (under ANY circumstances) to say anything that could in any way reveal their true identity when traveling internet circles. What a paradigm shift we've made!

  • Gloria Justice

    You're reminding me about a time when my only connection with social media was to strongly advise my children NOT (under ANY circumstances) to say anything that could in any way reveal their true identity when traveling internet circles. What a paradigm shift we've made!

  • http://twitter.com/stylesample/status/20909623707 TamiaS

    Influence mining? Hmm… Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh via @jaybaer

  • http://twitter.com/2cre8/status/20911541834 Kathy Meyer

    Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh RT @jaybaer @markwschaefer

  • http://twitter.com/masismore/status/20911674204 Michael Sarles

    Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh RT @jaybaer @markwschaefer @2cre8

  • http://twitter.com/sarahnadav/status/20912027688 Sarah Nadav

    RT @MASisMore: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh RT @jaybaer @markwschaefer @2cre8

  • http://twitter.com/sarahnadav/status/20912027688 Sarah Nadav

    RT @MASisMore: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh RT @jaybaer @markwschaefer @2cre8

  • http://twitter.com/kentbeatty/status/20918369545 Roger K. Beaty

    Why – Influence Mining – is the Next Gold Rush http://su.pr/2Sp1GM (via: @jaybaer)

  • http://twitter.com/ginidietrich/status/20920262080 Gini Dietrich

    Why influence mining is the next gold rush from @jaybaer http://bit.ly/bSIsYh

  • http://twitter.com/iconic88/status/20920340577 Iconic88

    Why influence mining is the next gold rush from @jaybaer http://bit.ly/bSIsYh /@ginidietrich

  • http://twitter.com/rainergs/status/20920791203 Rainer Streit

    RT @Iconic88: Why influence mining is the next gold rush from @jaybaer http://bit.ly/bSIsYh /@ginidietrich

  • http://twitter.com/moniquew/status/20923310799 Monique Watkins

    The emerging discipline of influence mining: http://bit.ly/aNi3Yb by @jaybaer Identify+Engage!

  • http://twitter.com/paulwolman/status/20924754169 Paul Wolman

    RT @ginidietrich: Why influence mining is the next gold rush from @jaybaer http://bit.ly/bSIsYh

  • http://twitter.com/paulwolman/status/20924754169 Paul Wolman

    RT @ginidietrich: Why influence mining is the next gold rush from @jaybaer http://bit.ly/bSIsYh

  • http://twitter.com/theprcoach/status/20927151416 Jeff Domansky

    Another thoughtful Jay Baer post: Why Influence Mining is the Next Gold Rush http://bit.ly/b4BJ5Z #pr #publicrelations

  • http://twitter.com/hcmsanmarcos/status/20963817233 Higher Calling Media

    RT @InternetCoachFR Why Influence Mining is the Next Gold Rush http://bit.ly/ajRWFw http://bit.ly/azyzCB

  • 1114organic

    very nice article and insightful. I've been following SCRM for a little while and knew about people of influence – the cool crowd – from time in the restaurant business but didn't put the two together for your online presence.

  • http://twitter.com/1114organic/status/20977723142 Robert Ezekiel

    Why Influence Mining is the Next Gold Rush – http://bit.ly/bSIsYh Very insightful article on why you should target people of influence

  • http://twitter.com/sterlinghope/status/20987140797 SterlingHope

    Why influence mining is the next gold rush…http://dld.bz/rs7n via @jaybaer

  • http://twitter.com/sterlinghope/status/20987140797 SterlingHope

    Why influence mining is the next gold rush…http://dld.bz/rs7n via @jaybaer

  • http://twitter.com/jeffhurt/status/20989091314 Jeff Hurt

    I think on the cusp of understanding &moniotring digital influence. @Jaybaer wrote about it this wk. http://bit.ly/cSDWQZ #eventprofs

  • http://twitter.com/netsolutionsweb/status/20991215406 NetSolutions Group

    Influence mining – the next big gold rush from @jaybaer. http://ow.ly/2odk4

  • http://twitter.com/jeffhurt/status/21002024373 Jeff Hurt

    Why Influence Minging Is The Next Gold Rusy by @jaybaer [Ooo, good stuff!] #eventprofs #assnchat http://ow.ly/2oJ4d

  • http://twitter.com/jeffhurt/status/21002647293 Jeff Hurt

    Corrected Typos: Why Influence Mining Is The Next Gold Rush by @jaybaer [Ooo, good stuff!] #eventprofs #assnchat http://ow.ly/2oJ4d

  • http://twitter.com/iconpresentsav/status/21009623457 iconpresentsav

    RT @Jeffhurt Why Influence Mining Is The Next Gold Rush by @jaybaer [Ooo, good stuff!] #eventprofs #assnchat http://ow.ly/2oJ4d

  • http://twitter.com/sadiemharris/status/21075570369 sadiemharris

    Why Influence Mining is the Next Gold Rush http://bit.ly/9qxE2Y

  • http://twitter.com/internetcoachfr/status/21077321427 internetcoachfr

    Why Influence Mining is the Next Gold Rush http://bit.ly/9qxE2Y

  • http://twitter.com/mmesocialmedia/status/21077466947 mmesocialmedia

    Why Influence Mining is the Next Gold Rush http://bit.ly/9qxE2Y

  • http://twitter.com/camerontoth/status/21081747121 camerontoth

    Why Influence Mining is the Next Gold Rush | http://ow.ly/2pk0K | #socialmedia

  • http://twitter.com/mycrowdca/status/21096842627 mycrowdca

    RT @SadieMHarris – Why Influence Mining is the Next Gold Rush http://bit.ly/9qxE2Y

  • http://twitter.com/mycrowdca/status/21096842627 mycrowdca

    RT @SadieMHarris – Why Influence Mining is the Next Gold Rush http://bit.ly/9qxE2Y

  • http://twitter.com/schmediad/status/21101329834 schmediad

    Great article: Why Influence Mining's the Next Gold Rush http://bit.ly/9qxE2Y via @SadieMHarris #analytics

  • http://twitter.com/garyrauber/status/21129968015 Gary Rauber

    RT @schmediad: Great article: Why Influence Mining's the Next Gold Rush http://bit.ly/9qxE2Y via @SadieMHarris #analytics

  • http://twitter.com/znmeb/status/21131454737 Ed Borasky

    Why Influence Mining is the Next Gold Rush http://meb.tw/bPQkn6 [I run screaming at the term 'Gold Rush']

  • http://www.facebook.com/valeria.severini Valeria Severini

    Influence mining is really something that could change marketing and communication.
    New metrics should be developed to understand the impact of social media on sales and new metrics to understand the secret of viral process and of the strength of influence. This new information could affect new style of communication and interaction with customers.

  • http://twitter.com/jocmbarnett/status/21172717990 John Barnett

    @jaybaer looks @ influence mining, asking experts if it is the next "gold rush" … http://ht.ly/2oO5F

  • http://twitter.com/voxoptima/status/21172720580 Vox|Optima

    @jaybaer looks @ influence mining, asking experts if it is the next "gold rush" … http://ht.ly/2oO6P

  • http://twitter.com/demainlaveille/status/21224247342 Demain la veille

    RT @InternetCoachFR Why Influence Mining is the Next Gold Rush http://bit.ly/9qxE2Y

  • http://twitter.com/actionly/status/21242874048 Actionly.com

    RT @SadieMHarris: Why Influence Mining is the Next Gold Rush http://bit.ly/9qxE2Y

  • http://twitter.com/opinionwatch/status/21297610074 Opinion Watch

    Insightful conversation about influencers @jaybaer featuring @Klout "Why Influence Mining is the Next Gold Rush" http://bit.ly/cI7jsF

  • http://twitter.com/jpjanze/status/21331246354 Jon Paul Janze

    Why Influence Mining is the Next Gold Rush http://ow.ly/2nOLT

  • http://twitter.com/elizabethsosnow/status/21343676947 Elizabeth Sosnow

    “Who Should I Know” is a(n) impt question that needs to be better answered" via @jaybaer http://bit.ly/aE4Wfv

  • http://twitter.com/indiraabidin/status/21345547106 indiraabidin

    “Who Should I Know” is a(n) impt question that needs to be better answered" via @jaybaer http://bit.ly/aE4Wfv via @elizabethsosnow

  • http://twitter.com/mkt150/status/21354785339 Marketing 150

    Via @jaybaer http://bit.ly/blQGm2
    Why Influence Mining is the Next Gold Rush

  • http://twitter.com/matchbox_inc/status/21356403363 Matchbox Inc

    Marketing as we know it is changing because of social media, here's a great interview that discusses these changes http://ow.ly/2q3uf

  • http://twitter.com/ariamedia/status/21363129558 Ariamedia

    Interesting…… Why Influence Mining is the Next Gold Rush | http://ow.ly/2quQj

  • http://twitter.com/ryanathompson/status/21363133145 Ryan Thompson

    Interesting…… Why Influence Mining is the Next Gold Rush | http://ow.ly/2quQV

  • http://twitter.com/brandtology/status/21471582185 Brandtology

    Why Influence Mining is the Next Gold Rush http://ow.ly/2qvb9

  • http://twitter.com/camerontoth/status/21521740230 Cameron Toth

    Why Influence Mining is the Next Gold Rush | http://ow.ly/2ro43 | #socialmedia

  • http://twitter.com/brentskinner/status/21612691491 Brent Skinner

    RT @IconPresentsAV … Why Influence Mining Is The Next Gold Rush by @jaybaer [Ooo, good stuff!] #eventprofs #assnchat http://ow.ly/2oJ4d

  • http://twitter.com/jrogier/status/21614330851 Julie Rogier

    RT @jaybaer: Why Influence Mining is the Next Gold Rush http://bit.ly/bSIsYh JR sez: This article makes the case for content strategy.

  • http://www.dotjenna.com/ dotJenna

    Awesome article!

  • http://twitter.com/dotjenna/status/21966319469 dotJenna

    Why Influence Monitoring is the Next Gold Rush http://dld.bz/sWq8 by @JayBaer #in #socialmedia

  • Dan cristo

    Just the other day sat in a room with 4 SEO strategists and brainstormed ways to give quick boosts to client rankings in google. One of out takeaways was to create a list of the top 100 online influencers and establish relationships with them, so they can spread the word about our clients when the time is right.

    Dan Cristo

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