Content Marketing

{Free eBook} – A Field Guide to the 4 Types of Content Marketing Metrics

badge jay says {Free eBook}   A Field Guide to the 4 Types of Content Marketing MetricsToo often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content.

These are defeatist statements, hanging over your content marketing like a dark cloud. If you find yourself falling into this camp, don’t fret: You still have time to get on the right track.

We’re delighted to release this brand-new, free eBookA Field Guide to the Four Types of Content Marketing Metrics – produced in cooperation with our friends at Content Marketing Institute.

4 buckets of content metrics {Free eBook}   A Field Guide to the 4 Types of Content Marketing MetricsThis eBook draws from my presentation about how to measure content marketing that I delivered at this year’s Content Marketing World. It looks at the four key categories of metrics, how and when to deploy them, and how to measure real ROI.

Please remember one key point, however:

Content is the means, not the ends. The goal isn’t to be good at content. The goal is to be good at business because of content.

I hope this new eBook will help you in your quest. I’d be delighted to hear your thoughts in the comments, and your tweets and shares and +1s will be most appreciated.

Download the eBook here

  • http://twitter.com/mediakube Brian Berg

    Excellent resource Jay! Each and every slide here packs an amazing number of takeaways to start applying immediately as well as refer to again down the road.

    • http://www.convinceandconvert.com/ jaybaer

      Thanks Brian. Glad you like it!

  • Shelly

    Timing is perfect! THanks so much! You are one of my two favorite people. You and Ben Folds.

  • http://www.socialbakers.com/ Peter Kelly

    Brian Berg: I really have to agree with you. Each slide in the presentation contains so much useful and insightful information. I’m so much looking forward to implement some of these things on my own. Thanks jaybaer, for writing this post and for the amazing presentation.