Content Marketing

{Free eBook} – A Field Guide to the 4 Types of Content Marketing Metrics

Jay Baer Blog PostToo often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content.

These are defeatist statements, hanging over your content marketing like a dark cloud. If you find yourself falling into this camp, don’t fret: You still have time to get on the right track.

We’re delighted to release this brand-new, free eBookA Field Guide to the Four Types of Content Marketing Metrics – produced in cooperation with our friends at Content Marketing Institute.

4 buckets of content metricsThis eBook draws from my presentation about how to measure content marketing that I delivered at this year’s Content Marketing World. It looks at the four key categories of metrics, how and when to deploy them, and how to measure real ROI.

Please remember one key point, however:

Content is the means, not the ends. The goal isn’t to be good at content. The goal is to be good at business because of content.

I hope this new eBook will help you in your quest. I’d be delighted to hear your thoughts in the comments, and your tweets and shares and +1s will be most appreciated.

Download the eBook here

Facebook Comments


  1. says

    Brian Berg: I really have to agree with you. Each slide in the presentation contains so much useful and insightful information. I’m so much looking forward to implement some of these things on my own. Thanks jaybaer, for writing this post and for the amazing presentation.

Leave a Reply

Your email address will not be published. Required fields are marked *