Content Marketing, Content Curation

Content Curation – 5 Ways to Succeed…Eventually

Content CurationContent curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.

Many among the Twitterati have built their followings in large part through content curation. Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Talk about a commitment to content sharing!

With the endlessly flowing Twitter stream, you have to tweet at least semi-frequently to maximize visibility. Many content curators tweet eight or even 10 times daily. Content sharing is today’s preferred method of content curation. And it works. 25% of tweets contain link s, but 56% of retweets contain links . Hmmm.

Content Curation is a Long and Winding Road

Other than the time commitment, the task of content curation is relatively simple. Recognize, however, that content curation is a long-term social media strategy. You don’t become a reliable and trusted source for content sharing ov ernight, or even in a few weeks. And it doesn’t work for everyone. Here are 5 factors to doing content curation successfully:

1. Identify Your Audience

Whom are you trying to attract? What kind of audience are you trying to build? What content sharing can you engage in that’s truly useful?

2. Focus Your Content Sharing

Based on the audience you’re trying to attract, their interest/needs, and your own business goals, pick one or two topic areas about which you’ll share content. The content you share has to be on topics that your audience cares about and is likely to read. 70% of people will only ever click on one topical category , so choose carefully.

When you market yourself as a content curator, you have the same challenges as a brand. You need to convey your message clearly. This is one instance where you want people to apply a label to you: “The IT guy,” “the social media expert,” “the restaurant critic,” etc.

3. Curate Content That is of Impeccable Quality

As a content curator, you are marketing yourself as a supplier of good information: a funnel that filters out the crap and promotes the gems. The more people can count on you and the quality of your content sharing, the more they will eventually support you, reshare and click on your links, and recommend you to others. Quality is a differentiator as a curator.

4. Curate Consistently

Share on a regular basis. Sharing regularly and frequently gains you visibility.

Here’s one of the biggest challenges in consistency: keep your content at the level you originally targeted. If your audience is people who are new to online marketing, make sure you share content for novices. Don’t start sharing content that will only make sense to people already immersed in online marketing. If your audience is small businesses, don’t start sharing content on enterprise issues.

5. Brand Yourself, not Your Company

In general, you want to brand yourself as the curator, using your real name. Ultimately, social media is about people, not logos. Companies try to “humanize” but people don’t try to “corporatize”.

Also, circumstances change. When you establish a personal brand via curation, you can carry that brand into your next job or business. The value of your curation work accrues to you, while also benefiting whatever business you happen to be involved with at the moment.

Neicole CrepeauNeicole Crepeau is a blogger, columnist at { grow }, and the creator of CurateXpress , a content curation tool. She works at Coherent Interactive on social media, we bsite design, mobile apps, & marketing.

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  1. garious1 says

    I love your content curation tips here, Jay. I think that quality content is becoming a rarity these days and people simply forget that they’re sharing for humans; not for search engines. I think, one must also have the gift of writing catchy headlines, especially when you’ve got 140 characters and a millisecond to grab someone’s attention on Twitter. Have you encountered those rogue links? I wonder why there are some folks who think it’s cool to simply post a link… perhaps, they thought a li’l mystery would do them some good.

  2. Amie Marse says

    Couldn’t agree more! I think the biggest challenge is to walk the line of current events. It’s tough to engage without going off topic. I try to remind myself that when someone is scooping me out as a potential Tweep to follow, they usually only see my last 4-6 tweets.

  3. says

    Hey Nicole, this is such a solid article. Thank you for sharing it. I’ve been doing a lot of these things intuitively, but I haven’t seen it put plainly like this before. I’m really big on 2,3, and 5. I think it totally sets the standard for how you will be view in the social media landscape.

    • Neicolec says

      @MARLdblE Well, Jay did a great edit on this piece that made it much tighter. I’m glad to see Quality is one of your top three. I think that’s really critical. There’s just a lot of content out there and not all of it is of great quality.

  4. says

    Lots of my twitter followers will thank me, on Twitter, in emails or in person, for the content that I share. I need to be viewed as a resource in my industry. This isn’t about popularity or followers; it is about me being the expert that I am and sharing the knowledge I have and have access to so that I become a trusted resource to scores of potential clients or referral sources. Wow, that was a very long sentence.

  5. BCultureMedia says

    This is wonderful. I think your post sums up what every one should know but not every one does. It seems like common sense that one should identify their target audience, but it is all too common to see those that haven’t. When a user visits a page and can’t immediately tell if they “belong” they are going to skip right over it and your content.

  6. JoelFortner says

    @geoffliving Glad to hear about the new book w/ @ginidietrich! Hope our paths cross sometime. I’m in #AlexandriaVa.

  7. says

    While your advice makes perfect sense, implementing it is challenging. With so much content available, filtering it is just one of the challenges; keeping from being distracted and steered off course is an even greater challenge. I have found it helpful to limit myself to 15 blogs that I’ve identified as quality resources. With the help of Google Reader, a checklist and a commitment to sticking with a schedule and time limit, I have some success in finding and sharing focused, quality, consistent content. But it takes planning . . . and discipline!

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    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out:

  9. says

    Wow! very interesting tips from the author Neicole Crepeau.

    Anyway, If you need fresh content for your site ( curated RSS feed and curated content )
    try Feed Curator for free.

    Thanks, Admin.

  10. larry_parba says

    Awesome Article . you have given me great insights when to start and who to lean on in my content, cause i am new with the content curation but now seems i know something about this. great article . keep it up . chow . feed curator

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