With all the holidays approaching (and just passed), I have been noticing my attention being captured by all things food or recipe-related.
“Tender Roasted Turkey”…”Sweet Succulent Ham”… “Sinfully Rich Spicy Pumpkin Custard.”
So, when fellow Hoosier Jay Baer and his blog post titled, “5 Reasons You Need to Give Away The Recipe For Your Secret Sauce” appeared under my nose, I was hungry for more. With voracious eyes and a whet palate, I read on and learned that this special “secret sauce” of which he spoke was the “proprietary methodology” that many of us cling to so tightly when it comes to content marketing.
Why? As Baer explains succinctly, “The biggest issue is fear.”
Fear of our competitors stealing our “Holy Grail.” Fear of our customers all becoming full-fledged DIY-ers and no longer having a need for us. Like a souffle gone wrong, these fears quickly fall flat to the truths that rise above with Baer’s 5 reasons.
If you have not yet read, “5 Reasons You Need to Give Away The Recipe For Your Secret Sauce,” I encourage you to do so.
Warning: reading on an empty stomach may cause inspiration. For me, that inspiration came out in song.
In the spirit of Thanks “GIVING”, give it away! Don’t be afraid.
WHEN IT COMES TO CONTENT MARKETING
YOU ARE NOT ALONE IN STRUGGLING TO FIND, THE TIME
BUT TIME IS KINDA ONE OF THOSE EXCUSES
CAUSE INSIDE YOU KNOW THE BIGGEST ISSUE HERE, IS YOUR FEAR
DON’T BE AFRAID
TO GIVE IT AWAY
CAUSE THE RECIPE
FOR YOUR SPECIAL SAUCE SHOULD BE FREE
TO THE WORLD
AN INFORMATION SELF-SERVE
WITH TRANSPARENCY, YOU WILL SEE
THE TRUTH BEHIND YOUTILITY
DO YOU THINK THAT YOUR PROPRIETARY
METHODOLOGY ISN’T ALREADY KNOWN?
C’MON – OH, OH, OH
WAKE UP AND SMELL THE FACT THAT YOUR FREE CONTENT
FILTERS OUT ALL OF THE CRAPPY CLIENTELE
SO YOU MIGHT AS WELL
JUST DON’T BE AFRAID
TO GIVE IT AWAY
CAUSE THE RECIPE
FOR YOUR SPECIAL SAUCE SHOULD BE FREE
TO THE WORLD
AN INFORMATION SELF-SERVE
WITH TRANSPARENCY, YOU WILL SEE
THE TRUTH BEHIND YOUTILITY
IF YOU HAND OUT INFORMATION SNACKS FOR FREE
SOON, THEY’LL BE BACK TO BUY SOME OF YOUR KNOWLEDGE MEALS
TRUST ME
AND DON’T BE – DON’T BE
DON’T BE AFRAID
TO GIVE IT AWAY
CAUSE THE RECIPE
FOR YOUR SPECIAL SAUCE SHOULD BE FREE
TO THE WORLD
AN INFORMATION SELF-SERVE
WITH TRANSPARENCY, YOU WILL SEE
RADICALLY, EMBRACING
SHARE YOUR METHODOLOGY, YOUTILITY
DON’T BE AFRAID
Editor’s Note: A version of this article originally appeared on OutwardMedia.com.
