Content Marketing

My 7 Favorite Content Marketing Tips and 29 More I Like A Lot

badge jay says My 7 Favorite Content Marketing Tips and 29 More I Like A LotIt’s almost September, which means it’s almost time for Content Marketing World, the Lollapalooza of the content marketing industry.

It’s thousands of smart professional content types, converging all at once on downtown Cleveland to figure out how to create and propagate content that wins the hearts and minds of customers and prospective customers.

Organized by my friends at Content Marketing Institute, it’s a first-class event where every little detail has been thought of already. It just……kicks ass. Here’s how much I believe in this event: the entire Convince & Convert team will be there, and I am personally paying for most of our clients to attend, too. And, we’re a media sponsor for the big show September 9-11.

You really should consider attending this event, or sending someone from your team. Get on it, as tickets are almost sold out. Use code CONVINCE to save $100.

Can You Introduce Me to Uhura?

Wm Shatner Headshot 7 13 rev 150x150 My 7 Favorite Content Marketing Tips and 29 More I Like A LotParticularly exciting for me this year is that I am the opening keynote for the whole shebang, talking about Youtility. It’s a message that will resonate with content marketers for certain, but it’s a little intimidating given that the other keynotes (in addition to the great Joe Pulizzi from CMI) are Jon Mildenhall from Coca-Cola (whose Content 2020 video mantra only jump-started the content revolution inside companies), and William FREAKING Shatner. That’s right, I’m sharing a stage with Captain Kirk/T.J. Hooker. I’ll be getting a photo of me with the Priceline Negotiator and posting it to a very specific group of old high school bullies with a “suck on this, haters” text overlay.

My 7 Favorite Rock Star Tips About Content Marketing

In the run-up to Content Marketing World, Lee Odden and his team at TopRank Online Marketing created this terrific SlideShare presentation that includes 36 tips from rock star brands and marketers (tying in to the Rock and Roll Hall of Fame in Cleveland angle). It is chock full of useful observations and advice. It definitely qualifies as a Youtility – it’s marketing so good, you’d pay for it if Lee asked you to do so. Fortunately, it’s 100% free, and available below.

I’m in there with one of my favorite lines in Youtility:

“Stop being amazing, and start being useful” (tweet this)

From my pal Robert Rose of CMI:

“Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.”

From Joe Chernov of Kinvey (and the 2012 Content Marketer of the Year):

“Create content that speaks to your audience, and then hustle like hell to get it discovered.”

From the brilliant Todd Wheatland of Kelly Services (who did a fantastic Social Pros podcast with me):

“To excel and content marketing, you need to dig much deeper than knowing customer profiles. You’ve got to know yourself. And not be afraid to show it.”

From the always thought-providing Chris Baggott of Compendium (a flat-out amazing content marketing platform that we are proud to advise, and that we’ll be switching to on C&C soon):

“Don’t try to make it perfect. Write a LOT. Volume trumps perfect.”

From Tom Webster of Edison Research, the most interesting man online and my friend and collaborator:

“If you figure out what your audience expects you to be, and then be that thing, you’ll be successful.”

From Marcus Sheridan, who consistently teaches me new things about content marketing, and who wrote the foreword to Youtility:

“How do I rock my content marketing? Simple. I never try to sound smart.”

 

Which of those is your favorite? Or maybe one of the other 29 tips in the Slideshare resonates with you even more?

I hope to see you in Cleveland!
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  • http://www.adaptivemarketer.com Robert Rose

    Thanks so much for including me pal….. I’ll be right beyond you with the Shatner “pic” for bragging rights… See you in Cleveland!!

    • http://www.convinceandconvert.com/ jaybaer

      Should we wear matching outfits? I would consider it, but that Trek gear looks pretty skin tight to me. Not a good look for us.

      • http://www.adaptivemarketer.com Robert Rose

        definitely not for me… I think I’d have to opt for the TJ Hooker look…

  • http://kikolani.com/ Kristi Hines

    That’s pretty awesome. My mom’s a huge Trekkie – she was at the convention in Vegas last week. :)

    • http://www.convinceandconvert.com/ jaybaer

      NO way! Yeah, going to a convention counts as hard core!

      • http://kikolani.com/ Kristi Hines

        I’ve been to one or two of them with her too. Once in costume. :)

  • http://twitter.com/toddwheatland Todd Wheatland

    Thanks for the kind words, Jay. I think it’s hilarious how geeked out the speakers themselves are about Shatner – the queue for photos is going to go round the block.

  • http://www.convinceandconvert.com/ jaybaer

    Thanks so much. I appreciate it!

  • Graciousstore

    I’m not sure I agree that “Volume trumps perfect.” You may write “voluminous crab” that no one gets to read say more of linking to it. Of what use is it to you or anyone else expect a mere waste of time. I rather think, it is better to have one or two very good content that :feeds: and satisfies the intellectual craving of your customers and prospects than t o write rubbish that is good for nothing expect for the trash bin

  • James

    Great post Jay…I think you really hit the nail on the head with the ““Stop being amazing, and start being useful”” quote…its so true, so simple..but really underutilized. We’ve seen our customers manage this through blogging (of course) but also they end up adding some kind of public Q&A tool for this very purpose…so they can turn ACTUAL questions of visitors into valuable content that leads to traffic. They can also see what questions are viewed/search-for the most and then turn those into more detailed blog posts…so creates a nice cycle. There are some easy plugins out there that can achieve this…a few possible options are Answerbase, Question2Answer, and Shapado….can be useful in the “building valuable content process”.

    Great thoughts, we’ll look to share on our feeds.