Content Marketing, Mobile

Using Location-based Services for Content Marketing

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content.

When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds.

At Yogi’s in Bloomington, Indiana the Foursquare tips talk about karaoke night, the restaurant’s signature “Big Salads”, and even a beer education class. All of these + other tips are potential blog posts, email newsletter topics, podcasts and other content pieces that Yogi’s can use to inform and entertain customers and prospects.

Through location-based services, customers are telling companies what they think is most interesting and noteworthy. Tap into that stream and use it as raw materials for your next round of content creation.

(Video production help from my friends at Real Simple Video, who have a super easy, affordable video editing and polishing service that’s as low as $99/video. Check them out here, and if you sign up put “Jay Baer” in the referral box please, so they’ll keep powering the video at Convince & Convert)

(originally posted on Aaron Strout’s Citizen Marketer 2.1 blog)

Related
  • http://www.facebook.com/profile.php?id=10618874 Chase Sherman

    Foursquare in particular is excellent because of their data breakdown. Any brick and mortar store that’s not established and engaged there is really missing out. Great points, Jay. Thanks for sharing.

  • http://twitter.com/LeCompany Marc-Alain Reviere

    NICE! Never thought of using tip information in that way. Opens the door for businesses to get really creative. Folks like the beer education night? How about streaming one of those events live? Get customers’ mouths watering if you will. Hey, they might just show up for the next one, tell some friends. Thanks for the inspiration here.

    • http://www.convinceandconvert.com jaybaer

      If there’s a streaming beer education event, I’m tuning in!

    • http://www.convinceandconvert.com jaybaer

      If there’s a streaming beer education event, I’m tuning in!

    • http://www.convinceandconvert.com jaybaer

      If there’s a streaming beer education event, I’m tuning in!

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    Thanks for this great posts and this great video too. I never had an idea that tip would have this much content in itself. and have to start applying it .

    Shilpi
    Singha Roy

  • http://www.expensiccino.com Carl Natale

    What do you think about businesses transparently adding tips about their businesses? Relying on customers to tip others off about cool events such as beer school is iffy. The bar is lucky someone thought to mention beer school.

    The key is transparency. Don’t create an alias and pretend to be a customer. But be yourself and use the channel to brag.

    • http://www.convinceandconvert.com jaybaer

      If the business is transparent about it, I like it a lot. Good thinking.

  • http://twitter.com/bobnunn bob nunn

    Nice helpful post. You love Tequila and you’ll drive to find the hockey game. You had me at hello.

    • http://www.convinceandconvert.com jaybaer

      LOL. Thanks!

  • http://twitter.com/cjtheisen Chris Theisen

    Great points on taking the content and using it to your advantage. I
    wonder if @chrisbaggott can come up with a plug in for Foursquare to use
    the content on your blog ;) In reference to Carl Natale’s comment here
    is a blog I wrote about how I used tips as a business
    http://bit.ly/mw6Z5V Myself and @basschaos of Houlihans in Indy both
    spoke at the Foursquare Day Indy event about leaving and using tips as a
    business.

  • Randy Clark

    I’ve been using 12StarsMedia’s Real Simple Video since mid
    2010, and I’m an evangelist. It’s a great, easy to work with, team of
    knowledgeable people. Contact me about 12Stars anytime.

  • http://www.interactmarketing.com/online-reputation-management/ Interact Marketing

    Interesting
    post about the possibility of utilizing location-based services for content
    creation.  Thanks for the suggestions.Thanks for the suggestions.

  • wilxlee

    Hello:

    My name is Will Lee, a graduate student at New York University. As part of my Master’s Thesis, I am conducting a study on mobile applications for smart devices; with the focus on location-based services (LBS). The study aims to understand how the three key factors—practical functions, fun & games, privacy risk—affect the adoption of location-based services applications (by gender).

    I am writing to inquire whether its ok to post a link to the comment section of this page. The link will forward participants to the survey. I can send you the link via email and details about the study prior to your decision. Of course if you agree, I would be happy to share some of the study’s findings.

    Thanks for your consideration.

    Will Lee

    Wkl209@nyu.edu

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/

  • Kara

    Know of any good tools that will aggregate this content? From Yelp, Foursquare, even Amazon reviews?