Content Marketing, Guest Posts, Social Media Measurement, Blogging and Content Creation, Social Media Optimization

(Video) 4 Mistakes You Make When Posting Video on Your Blog

RockyPic (Video) 4 Mistakes You Make When Posting Video on Your BlogGuest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of badge guest post FLATTER (Video) 4 Mistakes You Make When Posting Video on Your Blog12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships.

It’s no secret that embedding videos on your blog post is a great way to attract readership and conversion. However, using video to its fullest potential involves more work than slapping an embed code on an otherwise empty post. Here are four common mistakes we’ve seen along with some tips to help ensure that you make the most out of a video on your blog post.

1) No Indication That There is a Video in the Post

You should let your readers know right away that your blog post contains a video. You can accomplish this in two ways.

First, specify it in the title of the post. A good way to do this is to star the title out with “(VIDEO)” – this will let folks know right away that the blog post contains a video. Following “(VIDEO)” write your title as your normally would. For example, a good video blog post title would look something like: “(VIDEO) A Private Tour of Our Offices.”

Secondly, be sure your embedded video appears relatively close to the top of the post. If possible, you want to avoid the video appearing below the fold. Even if readers ignore the title of your post, they will see right away that there is a video on the post if it appears towards the top.

2) No Text Content

Too often we see blog posts that are comprised solely of an embedded video. It’s a good idea to give your readers some context before asking them to watch an entire video. Introduce your video with a few sentences, and then summarize the video in a paragraph below. If you’ve transcribed the A-Roll in your video, you can use some of that content to form the summary paragraph.

(Editor’s note: Here at Convince & Convert, we use Speechpad.com to transcribe our video interviews and the http://socialpros.com podcast)

3) No Customization 

Another common mistake is not optimizing the size of the video to the width of your blog. Whether you use the old embed code or an iframe from YouTube, the first line of the embed code will always start with <object width=”560″ height=”315″> – make sure that the width of the video doesn’t exceed the width of your blog’s content column. It’s best to find the width of the column and set your video width to just slightly less. Don’t be afraid to employ a little trial and error – set a resolution, check to see how it looks, and then make a tweak if its necessary. The height will always conform to the width by automatically adding black bars to the top and bottom of the video in order to maintain the aspect ratio.

You can also customize the code for other aesthetic value and advanced functionality, such as allowing/not allowing related videos and setting a specific start time. Check out this post from the 12 Stars Media blog that talks about ways to customize your embed code to optimize overall viewer experience.

4) No Call-To-Action

Once you’ve written a nice post that includes a customized embedded video, it’s important to give the reader a call to action at the end. If the reader asks themselves “so what?” after viewing your post and video, you’ve not only wasted their time but your own as well. The end of a blog post is a good place for an opt-in, like a newsletter sign-up form or a “Like us on Facebook” button. You can even refer to your call-to-action right in your video.

 

  • http://www.sparringmind.com/ Gregory Ciotti

    What are you thoughts on annotations being incorporated into the call to action?

    On-site (on YouTube, rather), they seem to be really effective at getting more subscribers.

    Embedded onto your blog though, they have the potential to take people away from your site and on to YouTube.

    So, are they worth using?

    • RockyWalls

      @Gregory Ciotti Good question! Of course, it depends on what your goals are, but there’s always a risk of giving the viewer too many calls to action. If you use the old embed code, you can disable the annotations by adding &iv_load_policy=3 to the end of the video URL.

      Does that help?

  • donkincaid

    Good work @RockyWalls . I’m a big proponent of adding transcripts and closed captioning to help those who don’t want to turn audio on and of course, helping search engines find the content from the audio.

    You’ve helped me many times! Thanks.

    • RockyWalls

      @donkincaid Thanks Don! Appreciate your support and friendship. Adding the transcript to the YouTube video itself is a great tip that a lot of people miss!

      • jennjuckett

        @RockyWalls @donkincaid agreed-transcript is great, sometimes you don’t want to actually ‘play’ video right then. & great tip to post transcript to the Youtube video a plus – thx @RockyWalls and #contentstrategy Daily

  • http://www.digett.com/ Amy Peveto

    I’m not certain you can do this, but if it’s possible to auto-play an embedded video…don’t. :) Not only will visitors miss part or all of the video, it’s irritating to have to scroll around (or click between tabs) to find and pause something that’s making noise.

    I totally agree about the video transcript. You don’t necessarily have to transcribe the whole thing, but you should hit the high points.

    • RockyWalls

      @Amy Peveto Definitely agree Amy. There are maybe one in ten thousand (maybe less) times when it makes sense to autoplay a video. The other 9,999 it’s highly annoying.

    • karyn_ellis

      @Amy Peveto Good one! This tip applies to music too. Drives me crazy to visit a site when I’m already listening to something and another song starts playing automatically. Like pots ‘n pans banging around in the kitchen! I am usually bouncing around several tabs on my browser, so it becomes a frantic search to find the stop button on the offending page. And the end result: doesn’t make me feel amicable towards the person whose website it is.

      • http://www.digett.com/ Amy Peveto

        @karyn_ellis Agreed. Automatic playing of just about anything is irritating, and makes me leave the site quickly. :)

  • andyjankowski

    Great post Rocky. Informative, to the point, and a good reminder that I need to start applying Tip #4!

    • RockyWalls

      @andyjankowski Thanks Andy! Glad you liked the post and that it inspires you to get those CTAs ready!

  • BenM

    These are all good tips, but honestly, they dwarf in comparison to, “Make sure the video can be played on mobile devices.” Many of us never actually visit blogs on a desktop device.

    • RockyWalls

      @BenM Great point! Did you have any trouble accessing the video on this post?

  • tripeakprod

    Thanks for pointing out a couple things I’ve been missing. Now I gotta go fix some stuff …

    • RockyWalls

      @tripeakprod Glad the post helped!

  • http://www.johnstonsearch.com/blog bkjrecruiter

    Very good… Was nervous before I watched it, but relieved I am doing alot of the “best practices”…… Make it a GREAT DAY ALL! Brian-

    • RockyWalls

      @bkjrecruiter Awesome! Maybe next time we’ll go for some more advanced tips ;) Got any suggestions in mind for a future post that would cover some things you aren’t already doing?

  • http://www.MikesRoadTrip.com/ MikesRoadTrip

    I’m a travel video blogger and upload a lot of videos…some good tips, thanks.

    • RockyWalls

      @MikesRoadTrip Thanks! Glad the post helped.

  • http://www.ricardobueno.com/ Ricardo Bueno

    I like it when the author puts a short outline of the main takeaways from the video, just below the video itself in the post (as you mentioned in point #2).

    • RockyWalls

       @Ricardo Bueno Thanks Ricardo! It’s nice having that since some people prefer to read through the points rather than watch the video, while some prefer to watch or listen to the video rather than read.

      • http://www.web-media.co.uk/ Rob Willox

         @RockyWalls  @Ricardo Bueno Another good reason for listing the content below is that it is easier to recap after watching the video particularly if there is some interesting points to note or a process to follow from watching the video.
         
        Visitors/viewers can be notoriously impatient and get frustrated, resulting in them leaving, if they have to re-run the video to see or remember an element discussed. 
         
        A good call-to-action sign-up would be a link to a downloadable pdf covering the content of the video in more detail.

        • RockyWalls

           @Rob Willox  @Ricardo Bueno Good points Rob! Thanks for sharing. Totally agree about the PDF too. Great idea.

  • http://www.socialmediamarketingmall.com/social-bookmarking SocialBookMarking

    These are some great tips. You had a nice observation; this topic, for sure, will remind all of the video bloggers out there of what they have and they don’t have to do. Keep it up.

  • http://www.socialmediamarketingmall.com/social-bookmarking SocialBookMarking

    These are some great tips. You had a nice observation; this topic, for sure, will remind all of the video bloggers out there of what they have and they don’t have to do. Keep it up.
    Source: http://www.convinceandconvert.com (http://s.tt/18OQ0)
     

  • http://www.socialmediamarketingmall.com/social-bookmarking SocialBookMarking

    These are some great tips. You had a nice observation; this topic, for sure, will remind all of the video bloggers out there of what they have and they don’t have to do. Keep it up.
     
     

  • aschottmuller

    Great tips! On the mobile note, if the video is part of a stepped process playlist, a great call-to-action is including a linking to the playlist using YouTube annotations. (Most marketers forget about mobile and assume the playlist will appear next to the video.) Tip: If you’re a YouTube partner, annotations can include a link to a website outside of YouTube.

    • RockyWalls

       @aschottmuller Thanks for the additional tips! Mobile video is such an important consideration these days.

  • Dave F

    Thanks Rocky and Jay.
    Perfect timing for new project at work.

    Any thoughts of alternatives to YouTube, such as Brightcove, Vimeo, or even Facebook Video?

    Cheers!

    • RockyWalls

       @Dave F Quite welcome Dave. Glad it helped. All of the options you listed have their advantages and this topic could be a blog post in and of itself.
       
      May I ask you to share your reason(s) for wanting an alternative to YouTube? Then, maybe I could make a specific suggestion for you.

  • beerw5
  • HelenNest

    Very useful tips, guys! You’re absolutely right: if you post a video article and just insert a video without supporting it with some comments before or afterwords, the readers are not not very impessed.
    Thanks for sharing the info – I am sure it’ll help me creating really nice articles with video.

  • http://www.itsarockandrollworld.info/ Just John

    I’ve made a few of these already…jeez! and it seemed so simple…(LOL)

  • http://www.flab2fabin90days.com/ Eric Schram

    awesome post thanx

  • Saya Mah Apa Atuh

    nice artikel

  • Customer Care Numbers

    nice artical and thanks for share.