YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

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Finally Convince and Convert Gets All Effed Up

Yep, I finally did it.

After years of holding out, I launched a fan page for Convince & Convert on Facebook.

“Oh great,” you’re thinking. “Another place to interact with Jay, who is already littering my life with blog posts, tweets, Google Plus musings, and an email newsletter. Enough Jay!”

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And I feel the same way.

I want a couple weeks to get our sea legs. And then, we’re going to treat Facebook a little differently. Yes, I’ll sometimes post links to interesting things I find online. And I’ll post links to blog posts that run here at Convince & Convert, plus info on Webinars, events, and other projects we’ve got cooking.

But wait, there’s more.

I Can’t Get F’d Up Without You

I want to give YOU the opportunity to curate great content too. To point out bloggers and companies and resources and people that don’t get the attention that I do here at C&C. I’m giving each of you the chance to control the Convince & Convert Facebook fan page for two days at some point in the future. Just email info@convinceandconvert.com and volunteer. You can post whatever you want, whenever you want, for 2 days. I trust you to do the right thing, and want to use Facebook to highlight YOUR contributions and the contributions of people YOU believe in. You’ll post as C&C, but tag your own name as the contributor.

Let’s Get F’d Up Together

I’ll also be starting a new series (hopefully we can make it regular) where I jump on Facebook and answer your questions about social media and content marketing live via streaming video (using VPype or UStream). That will be fun, and educational, and interesting.

So get your lists of questions ready. And if YOU’D like to go live online to answer question on the C&C Facebook page, email me and volunteer for that too. We’d love to have you.

We’ll also be posting social media jobs – and job seekers – on Facebook, so if you have a position you’re looking to fill or if you’re in the market for a new gig, send us an email about that, too. (we also include these in our twice-weekly emails).

Get Your Clicky Finger Ready

But first, you have to become a fan. I’d love for you to actually go see us on Facebook by clicking right here. But for you busy types, you can like the page without leaving by clicking the button at the top right of this page.

We’re also running a complicated series of conversion rate tests on Facebook along with some corporate clients, so it would be fantastic if you would sign up for the 3-2-1 newsletter from the Facebook landing tab, if you don’t get the email already (and you should because it’s free and uber-useful, and includes job listings).

From the bottom of my heart and the top of my keyboard, thanks for your continuing support. There’s a lot of places you could choose to spend time online, and I’m blown away by anyone who decides to spend some of that precious commodity with me here.

See you in Zuckerburg-land.

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • madison.bushell

    Jay, I’m really excited about your new Facebook page. I think this will be great for your site- even more resources to help eager readers (like myself)! I’ve already liked it, and I look forward to what is to come on both pages !

  • http://www.arielmarketinggroup.com/ AmyMccTobin

    Too funny Jay. Read what I just wrote about yesterday: http://arielmarketinggroup.com/blog/?p=2089

    • http://www.convinceandconvert.com JayBaer

      @AmyMccTobin Ha! No I don’t think I would ever use the actual “F” word on the blog. It’s risque enough that I talk about tequila!

  • karenbdc

    Love that you explained how the F page will be different. It motivates me to Like you there as well as following you on Twitter. Just linked this on Facebook so my friends who are small business owners can see how they can use the multiple channels to engage people.

    • http://www.convinceandconvert.com JayBaer

      @karenbdc Thanks Karen. Welcome aboard!

  • http://www.socialmediawannabe.com faybiz

    smart jay- too many are using Facebook as Twitter feed

    cant wait to see how you handle handing off control!

    • http://www.convinceandconvert.com JayBaer

      @faybiz Thanks. I haven’t quite figured out all the details yet, and we’ll still be feeding some stuff to the FB page. But hopefully this will be more useful than the typical page.

  • http://socialbutterflyguy.com/ djwaldow

    One of the many things I admire about you @JayBaer is that you are always trying new things. I know. Facebook is not new, but the way you are leveraging it is unique. Very excited to be a part of it.

  • http://www.marketingeconomist.com/ Peter St Onge

    Clever, Jay. And here I’d been wondering what the hell to do with this FB of mine lying around collecting spam.

    It’ll be a fun exercise to watch.

  • ukbusinesscoach

    Interesting concept. I have a Facebook page and I admit I don’t know what to do with it so meanwhile it’s gathering virtual dust until every now and then someone comes along and makes friends (just the 15 so far…).

    I’ll be watching with great interest.

  • IncassoBV

    Nice forum thanks!

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/

  • http://repossesedcars.net/ repossesed cars

    Thanks for the opportunity on how to create a great content, I learn a lot of things here and I’m grateful for that.