YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Cutting Through Content Clutter with One Social Thing

badge one social thing Cutting Through Content Clutter with One Social ThingBesieged by blog posts, articles, and columns about social media and content marketing? I have a solution.

Last week, I wrote about our new blog and editorial calendar, coming soon to this very space. Today, news of our brand-new email service….One Social Thing. (www.OneSocialThing.com)

One Social Thing takes content curation to its logical conclusion. The Convince & Convert team (with help from you, read on!) figures out the single most important and interesting content about social media and content marketing, and sends it to you at the end of every day.

That’s it. The easiest to digest, most useful email update service around (we think). And of course, it’s free.

Here’s a sample of One Social Thing, so you can see the clean lines and smell the rich, Corinthian leather.
Screen Shot 2012 04 04 at 2.39.00 PM e1334414109283 Cutting Through Content Clutter with One Social Thing

If you’re already a subscriber, thanks for your support. If not, please give it a try!

Help Create One Social Thing with #OneSocialThing

We spend a ton of time every day seeking and reading and evaluating content for our Twitter, Facebook, and One Social Thing programs (and soon, Google +). But we don’t see it all. If you find something you think is a MUST READ in social media and content marketing, please tweet it out with the #OneSocialThing hash tag. Not necessarily breaking news (we’re not Mashable) but the most important/useful thing of the day.

If we use your suggestion in an issue, we’ll mention you in the email (with a link), and tweet our thanks. Maybe something else extra-special for folks that really get behind One Social Thing.

Thanks as always for your trust, loyalty, and attention. I don’t take it for granted. One Social Thing is a new concept, and I’d LOVE your feedback on it.

pf button both Cutting Through Content Clutter with One Social Thing
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

Join 21,000 of your peers

Receive "One Social Thing" our daily email with a single, important social media or content marketing topic. Plus, as a free gift, get our ebook on how to measure content marketing.

Genesis Theme Framework

Convince & Convert Runs on
the Genesis Framework

The Genesis Framework, which powers this site, offers a huge selection of amazing designs which can change the way your site looks. They are easy to customize and include layout options as well as custom widgets, so get Genesis now!

  • lfredsouthwick

    Very cool idea. One thing that I think the PR/marketing blog zeitgeist lacks (or, at least, what I haven’t been able to really find) is a very high-quality curator. As someone that spend a lot of time reading about political/economic stuff as well, I’m thinking about a PR equivalent to the daily Counterparties posts on Felix Salmon’s blog.
     
    With the Counterparties roundup at the end of the day, nearly every linked article and post is worth reading. To me, that’s quite rare. Hopefully, this’ll be the same sorta deal. Keeping it to one piece a day should make that easier, too.

    • http://www.convinceandconvert.com JayBaer

       @lfredsouthwick I love it. Nice angle!

    • http://www.convinceandconvert.com JayBaer

       @lfredsouthwick I love it. Nice angle!

  • lfredsouthwick

    Very cool idea. One thing that I think the PR/marketing blog zeitgeist lacks (or, at least, what I haven’t been able to really find) is a very high-quality curator. As someone that spend a lot of time reading about political/economic stuff as well, I’m thinking about a PR equivalent to the daily Counterparties posts on Felix Salmon’s blog.
     
    With the Counterparties roundup at the end of the day, nearly every linked article and post is worth reading. To me, that’s quite rare. Hopefully, this’ll be the same sorta deal. Keeping it to one piece a day should make that easier, too.

  • http://www.endlessrangemarketing.com/ EndlessRange

    Geez, I wish I could get all the news for Internet Marketing in one email. Hopefully this will be it for Social Media. Thanks!!

  • http://www.identitypr.com/blog Nikki Little

    I really like how you changed the email up, Jay. I don’t receive any others like it, and I appreciate how it’s short and sweet but packed with valuable info!

  • yoursocialfans

    Buy Facebook Fans to Raise Website Traffic @ YourSocialFans.Com
    Facebook is one of the usually social websites in a present world. You will be able to Buy search engines plus from the innovative manufacturers. They will be extremely dedicated into introducing every one of the purchasers using the best facebook blowers web page. They make an impossible face-book tag in the fan web page website. This is often designed by the use of the iframe situation. There are so many issues designed. A few of them could be the ad images; add facebook blowers, customized tabs and many other things. Buy Facebook Fans therefore you will making your facebook fanpage look completely exclusive and exciting. 
     

  • Branding and Advertising

    you have done a great work ………. its realy working adn fruitful for us. so please keep sharing ….<a href=”http://www.mp09digital.com” title=”Branding and Advertising”> Branding and Advertising</a>

  • http://www.cyberlinkmedia.com/ DanceF

    Great suggestion.