The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.
You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”
If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.
Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.
Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.comConvince and Convert: Social Media Strategy and Content Marketing Strategy
Social Media Strategy Social Media Consulting Content Marketing Strategy Content Marketing Consulting
Headed to Scottsdale for the Marketing Profs Digital Marketing Mixer?
I wrote a guide with everything you need to know - from an Arizona resident. Tips, tricks, booze, and the whole scoop.
I’ll be speaking on the “What Email Subscribers Really Want” panel Wednesday, October 22 at 9am.
See you soon,
jason baer
Download Marketing Profs Digital Marketing Mixer Pre-Conference Guide (PDF)
Attendees, what do you think? Comments below please.
About Jay Baer
The Genesis Framework, which powers this site, offers a huge selection of amazing designs which can change the way your site looks. They are easy to customize and include layout options as well as custom widgets, so get Genesis now!
Since 1994, I've worked with more than 700 companies on digital marketing strategy, including 29 of the FORTUNE 500. We are social and content accelerators here at C&C, helping companies tie new media to real business.
For more about me, visit this page. Also enjoy the blog, our Social Pros podcast, and our One Thing email newsletter.
The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.
You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”
If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.
Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.
Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
