• http://www.airmarketing.com/blog Shailesh Ghimire

    Wow – the numbers are amazing. I guess #3 69% of email recipients report email as Spam based solely on the subject line – scares me the most. Subject lines are so important and you write them to attract attention and generate a response, but you certainly don’t want it to generate the wrong response.

    The other numbers scare me too….

  • http://www.airmarketing.com/blog Shailesh Ghimire

    Wow – the numbers are amazing. I guess #3 69% of email recipients report email as Spam based solely on the subject line – scares me the most. Subject lines are so important and you write them to attract attention and generate a response, but you certainly don’t want it to generate the wrong response.

    The other numbers scare me too….

  • http://www.geekmommy.net/ Lucretia Pruitt

    Interesting – but I’m missing where these statistics come from?

    #11 is questionable at best. I’ve never once bought something that was advertised in an email (nor will I) and loath UCE – but I’d wager that I spend considerably more than the average person who does.

    Sorry – but while these are interesting numbers – where did they come from? How many people surveyed? What was the sampling method? What’s the margin of error.

    This is questionable at best without that information.

  • http://www.geekmommy.net Lucretia Pruitt

    Interesting – but I’m missing where these statistics come from?

    #11 is questionable at best. I’ve never once bought something that was advertised in an email (nor will I) and loath UCE – but I’d wager that I spend considerably more than the average person who does.

    Sorry – but while these are interesting numbers – where did they come from? How many people surveyed? What was the sampling method? What’s the margin of error.

    This is questionable at best without that information.

  • Jason Baer

    Lucretia -

    Thanks for the comment. Apologies for not attributing the stats. If you click on the link at the beginning of the post, it will pull up the presentation in SlideShare. All the stats are attributed there to various reputable research organizations. I believe the one you mentioned is from a Direct Marketing Association annual study, and has been widely cited in the email marketing world.

    I should have put the attribution in the post.

    Thanks for pointing it out.

    j

    • patti p

      The slideshare cannot be accessed Jason. It says it’s private.

  • Jason Baer

    Lucretia -

    Thanks for the comment. Apologies for not attributing the stats. If you click on the link at the beginning of the post, it will pull up the presentation in SlideShare. All the stats are attributed there to various reputable research organizations. I believe the one you mentioned is from a Direct Marketing Association annual study, and has been widely cited in the email marketing world.

    I should have put the attribution in the post.

    Thanks for pointing it out.

    j

  • Brian

    The one that scares me the most isn’t even listed:

    16. There are still marketers who think that sending unsolicited commercial e-mail provides a long-term positive effect.

    Sure, you may make a few quick bucks off the few fools who click on your e-mail and buy, but what about the 99.9% who don’t? How many of them have just relegated your company or client to their mental “Spammers” group. How many potential long-term customers have you just lost by using annoying unsolicited e-mail to lists of people who consider it spam?

  • Brian

    The one that scares me the most isn’t even listed:

    16. There are still marketers who think that sending unsolicited commercial e-mail provides a long-term positive effect.

    Sure, you may make a few quick bucks off the few fools who click on your e-mail and buy, but what about the 99.9% who don’t? How many of them have just relegated your company or client to their mental “Spammers” group. How many potential long-term customers have you just lost by using annoying unsolicited e-mail to lists of people who consider it spam?

  • http://twitter.com/jsmakr/status/974457927 Johnny Makkar

    35% of business professionals check email on a mobile device & 17% of Americans create a new email address every 6 months. http://is.gd/4Kt5

  • http://twitter.com/LindseyKarberg/status/ Lindsey Karberg

    RT @chrisbrogan: Some spooky email stats to consider from @jaybaer – http://twurl.nl/b15eta . Sure gave me some thoughts.

  • http://www.41stlatitude.com/ Seth Resler

    Why are these stats scary? The stats (assuming they’re correct) represent reality. What scares me is that I may be making mistakes with my email marketing campaign!

  • http://www.41stlatitude.com Seth Resler

    Why are these stats scary? The stats (assuming they’re correct) represent reality. What scares me is that I may be making mistakes with my email marketing campaign!

  • http://www.bizcoachdeb.com/blog Deb Kolaras

    Very insightful, it provides a terrific opportunity for companies to develop a model that sticks better than the “let’s cast a wide net and hope we snag something.” Also really hammers home the idea that opt-in is really where things are, so trust should be established first, then you are “invited” into the cocoon, rather than trying to get through and be potentially blocked…that is scary.

  • http://www.bizcoachdeb.com/blog Deb Kolaras

    Very insightful, it provides a terrific opportunity for companies to develop a model that sticks better than the “let’s cast a wide net and hope we snag something.” Also really hammers home the idea that opt-in is really where things are, so trust should be established first, then you are “invited” into the cocoon, rather than trying to get through and be potentially blocked…that is scary.

  • http://www.twitter.com/eric_hoffman Eric Hoffman

    I found that this session provided a huge amount of useful information on how to make sure that your email program is not failing due to the implications of these statistics.
    Some of the items like making your unsubscribe options very visible and purging your list are fairly obvious, but some others like having a secondary email address that will get a trigger email when the primary address bounces or a postcard to a physical address (loved that idea) were a bit less apparent.
    Thanks for participating on such a valuable panel session Jason!

  • http://www.twitter.com/eric_hoffman Eric Hoffman

    I found that this session provided a huge amount of useful information on how to make sure that your email program is not failing due to the implications of these statistics.
    Some of the items like making your unsubscribe options very visible and purging your list are fairly obvious, but some others like having a secondary email address that will get a trigger email when the primary address bounces or a postcard to a physical address (loved that idea) were a bit less apparent.
    Thanks for participating on such a valuable panel session Jason!

  • http://twitter.com/xnikos/status/2278133499 Nikos Xydas

    15 Email Statistics That Are Shaping The Future http://bit.ly/2J2d0

  • http://twitter.com/eswayne/status/5383702085 Eric Swayne

    In answering their question, this worries me the most: "Subscribers below age 25 prefer SMS to email." http://bit.ly/mtoh6 (via @jaybaer )

  • http://twitter.com/rasmusseidler/statuses/7958833375 rasmusseidler (Rasmus Schau-Se

    Twitter Comment


    Emailstatistik (fra 2008, men stadig spændende): [link to post] – Posted using Chat Catcher

  • http://twitter.com/rasmusseidler/statuses/7958833375 rasmusseidler (Rasmus Schau-Seidler)

    Twitter Comment


    Emailstatistik (fra 2008, men stadig spændende): [link to post]

    Posted using Chat Catcher

  • http://twitter.com/rasmusseidler/status/7958833375 Rasmus Schau-Seidler

    Emailstatistik (fra 2008, men stadig spændende): http://bit.ly/mtoh6

  • http://twitter.com/derekdodds/status/8964000235 Derek Dodds
  • http://twitter.com/wavetribe/status/8964000698 wavetribe
  • http://DCincome.com/blog TJ Corruthers

    well based on my experienced email marketing is not quite a good idea to promote a product unless you knew the people to whom you will send the email

  • http://www.firstpagegoogleresults.com/ home builders marketing

    Marketing Profs panel to wade through the ton of being published seemingly every day.

  • http://www.firstpagegoogleresults.com/ home builders marketing

    Marketing Profs panel to wade through the ton of being published seemingly every day.

  • http://www.firstpagegoogleresults.com/ home builders marketing

    Marketing Profs panel to wade through the ton of being published seemingly every day.

  • http://www.firstpagegoogleresults.com/ home builders marketing

    there is a segment of the population which is ready for college, so Higher Learning institutions should make …

  • cy

    How quickly does people open their incoming emails?

  • cy

    How quickly does people open their incoming emails?

  • http://zixmailencryption.com/ zixmail

    as i like this site so that many times i visit this site!

  • http://zixmailencryption.com/ zixmail

    as i like this site so that many times i visit this site!

  • http://twitter.com/expertsangle/status/17959615172 Experts Angle

    Take a look a these juicy #email marketing statistics
    http://bit.ly/cy3Wq

  • Becca

    The slideshare linked to this article is marked “private” and is not viewable by the public

  • Jeremy

    Would be great to know the sources for each stat. Especially #12.

    • Rick Davies

      +1 The numbers mean nothing without knowing how the data was collected, by who, etc. etc.

      • joe blow

        I agree. This is just someones opinion without references.

  • Kathleen Gage

    Interesting stats. Where did they come from?

  • Olaf Jonsek

    @cy if you want to track in real-time when people open stats, use PixelSite. They have a reporting tool that shows data in real-time. However if an email is sent out and the user does not check the inbox right away – this may extend the calculated time between ‘email sent’ and ‘email opened’

  • Schenk

    Does anyone know the dates of these stats? 2008??

  • Emilee Anna

    I was able to find the presentation he mentioned at the beginning of this post and downloaded the pdf that, when you read through it, contains in text citations to each statistic. Hope it helps: http://www.marketingprofs.com/events/files/HANDOUTS/DMM08_Kahlow-EmailProgram.pdf