Convince & Convert launches new training program series to help agencies improve their digital capabilities
Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.
We are offering 5 intensive, all-day sessions to train ad agencies and PR firms on a wide variety of critically important digital marketing services including:
Digital Marketing Audits & Action Plans
2 days on site interviewing staff and reviewing interactive marketing work samples, followed by creation of a detailed 90 day action plan.
Winning Search Engine Optimization & PPC Techniques
Includes training exercises on SEO copywriting, link building, PPC ad creation, bid management, and reporting.
Relevant Email Marketing That Works
Learn how to segment recipient lists, boost click through rates, and deliver killer email ROI to your clients.
Internet Advertising Tactics and Targeting
Learn how to craft solid online media plans, how to maximize effective targeting, and the 4 rules for effective Internet creative.
Social Media – The Roar of the Crowd
Learn how to create layered social media programs that get measurable results for your clients, and how to monetize social media efforts.
Better Than Conferences
“Sure agency staff can go to conferences, but they typically are full of theory and case studies,” said Jason Baer, President of Convince & Convert. “We deliver training that’s hands-on, tactical, and relevant. After our sessions, agencies can begin implementing the next morning,” he said.
All Convince & Convert training programs are conducted at the agency’s location, eliminating travel time and expense for attendees.
Programs are customized for each agency, and all attendees receive personalized workbooks and implementation materials, including checklists, vendor recommendations, and step by step procedures for digital marketing success.
After the training sessions, we conduct follow up Webinars with all attendees to answer questions and oversee implementation.
“Too many agencies are trying to handle advanced digital marketing for their clients, without the expertise to do so,” said Baer. “These new training programs will give agencies the serious know-how necessary to compete with digital specialists.”