Convince and Convert

Customized Internet Marketing Training for Agencies

Convince & Convert launches new training program series to help agencies improve their digital capabilities

Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.

We are offering 5 intensive, all-day sessions to train ad agencies and PR firms on a wide variety of critically important digital marketing services including:

Digital Marketing Audits & Action Plans
2 days on site interviewing staff and reviewing interactive marketing work samples, followed by creation of a detailed 90 day action plan.

Winning Search Engine Optimization & PPC Techniques
Includes training exercises on SEO copywriting, link building, PPC ad creation, bid management, and reporting.

Relevant Email Marketing That Works
Learn how to segment recipient lists, boost click through rates, and deliver killer email ROI to your clients.

Internet Advertising Tactics and Targeting
Learn how to craft solid online media plans, how to maximize effective targeting, and the 4 rules for effective Internet creative.

Social Media – The Roar of the Crowd
Learn how to create layered social media programs that get measurable results for your clients, and how to monetize social media efforts.

Better Than Conferences

“Sure agency staff can go to conferences, but they typically are full of theory and case studies,” said Jason Baer, President of Convince & Convert. “We deliver training that’s hands-on, tactical, and relevant. After our sessions, agencies can begin implementing the next morning,” he said.

All Convince & Convert training programs are conducted at the agency’s location, eliminating travel time and expense for attendees.

Programs are customized for each agency, and all attendees receive personalized workbooks and implementation materials, including checklists, vendor recommendations, and step by step procedures for digital marketing success.

After the training sessions, we conduct follow up Webinars with all attendees to answer questions and oversee implementation.

“Too many agencies are trying to handle advanced digital marketing for their clients, without the expertise to do so,” said Baer. “These new training programs will give agencies the serious know-how necessary to compete with digital specialists.”

>>Call or email to discuss setting up customized training at your agency

 

  • http://dominiquehind.wordpress.com Dominique Hind

    This seems like a great structure for a digital course. I have been in the digital industry for a number of years and really enjoy educating as many traditional agency and marketing people on the benefits of digital/interactive.

    I have put this simple Digital 101 presentation together and thought it might be useful. It is aimed at traditional agency people. http://dominiquehind.wordpress.com/2008/10/04/digital-marketing-101-an-introduction-to-interactive/

    Also an iSchool (internet school) course together that I run in the agency; http://dominiquehind.wordpress.com/2008/08/31/ischool-digital-training-for-advertising-agencies/

    Would be interested in your feedback.

  • http://dominiquehind.wordpress.com/ Dominique Hind

    This seems like a great structure for a digital course. I have been in the digital industry for a number of years and really enjoy educating as many traditional agency and marketing people on the benefits of digital/interactive.

    I have put this simple Digital 101 presentation together and thought it might be useful. It is aimed at traditional agency people. http://dominiquehind.wordpress.com/2008/10/04/d

    Also an iSchool (internet school) course together that I run in the agency; http://dominiquehind.wordpress.com/2008/08/31/i

    Would be interested in your feedback.

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.