Community Management, Content Marketing, Convince and Convert, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Convince & Convert News, Social Media Marketing, Social Media Monitoring

Free Social Media Worksheets Worth Every Penny

Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today.

To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets as they’re created.

If you have any questions about the worksheets or how to use them, please holler.

Social Media Strategic Plan Worksheet

Social media isn’t a conversation, it’s where the conversation takes place. Go beyond chasing shiny objects, and build a logical, sustainable social media strategy that focuses on measurable business objectives – not Twitter followers.

This Social Media Strategic Plan Worksheet is in use all across the country but companies looking to add some rhyme and reason to their social media initiatives. It’s best explained by my blog post and presentation on Creating a Social Media Strategy in 7 Steps.

Social Media Strategy Worksheet from Jay Baer at Convince & Convert

Share of Voice and Sentiment Worksheet

Before you go jumping into the social media water, shouldn’t you know what’s being said about your company, your products, and your competitors on the social Web? There are tons of great software tools out there that can help you monitor the social media conversation (I recommend Radian6, Spiral16 and ScoutLabs. Also, Collective Intellect if you’re a very big company).

But sometimes, you don’t have the money for paid software, or you just want to get a quick peek at the scenario. That’s where the Share of Voice and Sentiment Worksheet helps. Using free tools, you can determine in just a few minutes where you stand in social media.

This worksheet is accompanied by the How to Create a Share of Voice Report blog post.

Download Convince and Convert Share of Voice Worksheet (Excel).

social media share of voice worksheet1 247x300 Free Social Media Worksheets Worth Every Penny

Intoxicating Blog Post Worksheet

Building thought leadership through a blog is a fundamental component of many social media strategic plans, especially for B2B. There is a lot of confusion and drama around blogging – and its needless.

The 8 Ingredients of Intoxicating Blog Posts Worksheet demystifies the components of an effective blog post, giving your and/or other contributors in your organization a framework upon which to create great content with minimal frustration.

The Blog Post Worksheet is accompanied by the blog post about 8 Ingredients of Intoxicating Blog Posts.

Blog Post Worksheet from Jay Baer at Convince & Convert codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0″ id=”doc_509925812765537″ name=”doc_509925812765537″ classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ align=”middle” height=”400″ width=”80%” >

  • http://www.spiral16.com/ Kelly Kearney

    JB,

    This is fantastic. I love these worksheets and the continued education you provide about monitoring and measuring the social media space.

    Keep up the great work!

    Kelly
    @kellykearney

    • http://www.convinceandconvert.com/ Jay Baer

      Kelly thanks so much for the kind words. I’m trying to be useful, and glad to know you’re finding it helpful.

  • http://www.spiral16.com Kelly Kearney

    JB,

    This is fantastic. I love these worksheets and the continued education you provide about monitoring and measuring the social media space.

    Keep up the great work!

    Kelly
    @kellykearney

    • http://www.convinceandconvert.com Jay Baer

      Kelly thanks so much for the kind words. I’m trying to be useful, and glad to know you’re finding it helpful.

  • http://www.twitter.com/krisschindler Kris Schindler

    Great job breaking down what is overwhelming to some into manageable and practical pieces.
    .-= Kris Schindler´s last blog ..KrisSchindler: Strategy first: RT @martinwaxmanHow do you approach social media strategically? @jaybaer offers thoughtful advice: http://bit.ly/KILA0 =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Kris. You’ve got it dead-on. Every complicated program is just a collection of little steps.

  • http://www.twitter.com/krisschindler Kris Schindler

    Great job breaking down what is overwhelming to some into manageable and practical pieces.
    .-= Kris Schindler´s last blog ..KrisSchindler: Strategy first: RT @martinwaxmanHow do you approach social media strategically? @jaybaer offers thoughtful advice: http://bit.ly/KILA0 =-.

    • http://www.convinceandconvert.com Jay Baer

      Thanks Kris. You’ve got it dead-on. Every complicated program is just a collection of little steps.

  • Ashley

    Finally! I’ve been waiting for someone to actually post spreadsheets and not just talk a lot of talk! THANK YOU!

    • http://www.convinceandconvert.com/ Jay Baer

      Thank you Ashley. Not sure I’m the first, but glad you found value in the worksheets.

  • http://YourWebsite Ashley

    Finally! I’ve been waiting for someone to actually post spreadsheets and not just talk a lot of talk! THANK YOU!

    • http://www.convinceandconvert.com Jay Baer

      Thank you Ashley. Not sure I’m the first, but glad you found value in the worksheets.

  • Sara PY

    @jaybaer Thanks for these Jay! http://bit.ly/KILA0

  • http://blog.digitalingredients.co.uk/ Stefano Maggi

    Wow, what a post, congrats and thanks. I think a huge value in social media strategies is the ability to easily turn into tactics. Your approach is very straightforward and direct. The documents you’ve prepared look very useful. I think their value is mostly in the initial phase and can be seen as a guiding light for ongoing activity.

  • http://blog.digitalingredients.co.uk Stefano Maggi

    Wow, what a post, congrats and thanks. I think a huge value in social media strategies is the ability to easily turn into tactics. Your approach is very straightforward and direct. The documents you’ve prepared look very useful. I think their value is mostly in the initial phase and can be seen as a guiding light for ongoing activity.

  • http://twitter.com/debdobson/status/4448804329 DebDobson

    RT @ginidietrich: Fantastic social media worksheets from @jaybaer http://bit.ly/KILA0 – - Good stuff!

  • http://twitter.com/treypennington/status/4450450770 Trey Pennington

    SM Strategy in 7 Steps http://TwitPWR.com/sQi/ by @jaybaer Hear him live tomorrow @ 11:30am EST http://TwitPWR.com/sQj/

  • http://twitter.com/howlingzoe/status/4451599050 howlingzoe

    I suggest -> Free Social Media Worksheets Worth Every Penny | Convince & Convert News | Social M.. http://bit.ly/tXKS0

  • http://twitter.com/deltavogue/status/4452049983 Monica Rowland

    RT @delwilliams: RT @ginidietrich: Fantastic social media worksheets from @jaybaer http://bit.ly/KILA0

  • http://twitter.com/treypennington/status/4471710529 Trey Pennington

    SM Strategy in 7 Steps http://TwitPWR.com/sQi/ by @jaybaer Hear him live @ 11:30am http://www.blogtalkradio.com/connecting

  • http://twitter.com/arteworks_seo/status/4471744863 ArteWorks SEO

    RT @treypennington: SM Strategy in 7 Steps http://TwitPWR.com/sQi/ by @jaybaer Hear him live @ 11:30am http://www.blogtalkradio.com/connecting

  • http://twitter.com/jeffhurt/status/4479184709 Jeff Hurt

    Free Social Media Strategic Plan & Share Of Voice Worksheets by @jaybaer [Worth downloading!] http://ow.ly/rGr9

  • http://twitter.com/bebopalicious/status/4633522462 Jenni Leeds

    I forgot to RT – going through my favorites: @ChrisGTaylor RT @tweetmeme Free Social Media Worksheets http://bit.ly/l3hdx

  • http://twitter.com/debbie_h2o/status/4770769463 Debbie Horovitch

    RT @jaybaer Free Social Media Worksheets Worth Every Penny | Convince & Convert News | Social Media Consulting – Con… http://bit.ly/17Jwq6

  • http://twitter.com/philliphunt/status/10034915893 Phil Hunt

    @ndbob I think a great place to start is the social media strategy worksheet from @jaybaer: http://bit.ly/1HPIvM

  • http://twitter.com/rssirteubal/status/11956583674 Ignacio

    Free Social Media Worksheets Worth Every Penny | Blogging and Content Creation | Social Media Consulting – Convince… http://ow.ly/172eTw

  • letstalkandchat

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