Content Marketing, Convince and Convert, Social Media Strategy, Blogging and Content Creation, Convince & Convert News, Social Media Marketing

Observations on Day 365

social media strategy birthday 261x300 Observations on Day 365This week makes it one year since I started writing this blog, and I wanted to take a moment to say a sincere thanks to every one of you that occupies even a minute of their increasingly precious time by reading Convince & Convert.

The volume of high quality, free, online content (especially about marketing) is astonishing, and I’m delighted that you’ve chosen to consume my water droplet within that fire hose.

As some of you may know, before starting Convince & Convert I seriously considered a university position teaching digital marketing and social media. The two things I like best (outside of wine and BBQ) are pontificating and networking, and although I’m not in a classroom, I hope this blog can become a place for learning where we’re all teachers and we’re all students. I think we’re on the way there, and thanks for being a part of it.

More to the point, thanks to my amazing clients and colleagues who have given me the gift of having a career instead of a job. To be a professional social media consultant right now is an invigorating and fantastic opportunity. I appreciate the trust you put in me every day.

Stuff I’ve Learned

As I look back on the past year (which feels like about 14 minutes), a few observations:

- Social media closes the gap. You can develop relationships and opportunities within the social media sphere that you can’t replicate offline.

- Don’t worry about promoting your blog until you’ve written it for a while. Your community will help guide the development of your voice.

- Give more than you take. If you shine the light on other people in social media, eventually that light will shine on you.

- Blog “success” is maddeningly difficult to bottle. Sometimes, posts that you just knock out become big pass-along hits, and the posts that you slave over go nowhere. Kismet is a cruel mistress.

- Build some hooks. With regard to the fire hose of free content I referenced above, you have to stand out somehow. For me, it’s living in the forest, bottle opener business cards, and the Twitter 20 interview series.

- Blog like a magazine. I used to get up every morning, read a ton of blogs, figure out what was interesting to me that day, and write. My schedule makes that game plan untenable now, so I try to post every T, W, Th regardless of circumstance. I tend to write posts in batches, and release them on that schedule. I sacrifice time sensitivity, but I gain consistency and discipline and rigor. And with so many blogs being abandoned, that’s a trade-off with which I can live.

- Listen. Much of what has made this blog successful was imparted to me by others. The ideas and the writing is mine, but Chris Brogan taught me about images in posts and how to get more comments using questions. Amber Naslund taught me a lot about ease of use. Mack Collier provided invaluable advice about “humanizing” your blog and having a signature series of posts. Valeria Maltoni continues to set the standard for making your blog a community. Darren Rowse and problogger.com have provided more specific, tactical advice than I can even remember. And Chuck Reynolds keeps this blog from blowing up on the technical side.

- Remember that all bloggers start with zero. One of the very cool elements of blogs is that that with rare exceptions, all bloggers are self-made. Conversely, ournalists have an audience largely due to the reputation of the media outlet that employs them. That’s why it’s so important to support new bloggers. If you like somebody’s work, retweet it, comment, build a relationship. Today’s new blogger is tomorrow’s Jason Falls – who was the first blogger to support me. And I’ll never forget that.

I’m fired up about year 2 of Convince & Convert. In fact, in my long digital marketing career, this may be as excited as I’ve ever been (actually, the invention of the browser was a pretty big deal). The way brands interact with their customers and prospects is changing. And it’s changing forever. It’s not about the economy, or technology, or tools. It’s about faces, not logos. It’s an opportunity for us to remake the nature of marketing and communication together.

Let’s make it happen.

(if you have any ideas, feedback, criticism, input, about C&C and what you’d like to see here, this would be a really good time to add a comment along those lines).

(photo by Perfecto Insecto)

Related
  • http://www.sonnygill.com/ Sonny Gill

    Big congrats, Jason. I’m definitely glad I came across your blog and looking forward to an even better 2nd year. Keep on rocking!

    • http://www.convinceandconvert.com/ Jason Baer

      Thank you Sonny. Of all the people out there in the blogosphere, you epitomize the “give more than you take” principle the best. You are a model for others to follow. I really appreciate your support and friendship.

    • http://www.convinceandconvert.com/ Jason Baer

      Thank you Sonny. Of all the people out there in the blogosphere, you epitomize the “give more than you take” principle the best. You are a model for others to follow. I really appreciate your support and friendship.

  • http://www.sonnygill.com/ Sonny Gill

    Big congrats, Jason. I’m definitely glad I came across your blog and looking forward to an even better 2nd year. Keep on rocking!

  • http://www.sonnygill.com Sonny Gill

    Big congrats, Jason. I’m definitely glad I came across your blog and looking forward to an even better 2nd year. Keep on rocking!

    • http://www.convinceandconvert.com Jason Baer

      Thank you Sonny. Of all the people out there in the blogosphere, you epitomize the “give more than you take” principle the best. You are a model for others to follow. I really appreciate your support and friendship.

  • http://thelostjacket.com/ Stuart Foster

    Wow, it’s been that short a time? The way you write Jason I figured you had been around for the last five years (the established voice and all).

    Definitely agree about the hooks. You have to separate yourself from the crowd in order to be heard. Have definitely enjoyed reading you over the past four months. (I’m a late to the party kind of guy). Thanks :)

    • http://www.convinceandconvert.com/ Jason Baer

      Thanks Stuart. I really appreciate your loyalty, and the kind words. I’ve been doing C&C; for a year, but I was a column writer for about 10 years before that. Maybe that’s why my posts are so long! ;)

    • http://www.convinceandconvert.com/ Jason Baer

      Thanks Stuart. I really appreciate your loyalty, and the kind words. I’ve been doing C&C; for a year, but I was a column writer for about 10 years before that. Maybe that’s why my posts are so long! ;)

  • http://thelostjacket.com/ Stuart Foster

    Wow, it’s been that short a time? The way you write Jason I figured you had been around for the last five years (the established voice and all).

    Definitely agree about the hooks. You have to separate yourself from the crowd in order to be heard. Have definitely enjoyed reading you over the past four months. (I’m a late to the party kind of guy). Thanks :)

  • http://thelostjacket.com Stuart Foster

    Wow, it’s been that short a time? The way you write Jason I figured you had been around for the last five years (the established voice and all).

    Definitely agree about the hooks. You have to separate yourself from the crowd in order to be heard. Have definitely enjoyed reading you over the past four months. (I’m a late to the party kind of guy). Thanks :)

    • http://www.convinceandconvert.com Jason Baer

      Thanks Stuart. I really appreciate your loyalty, and the kind words. I’ve been doing C&C for a year, but I was a column writer for about 10 years before that. Maybe that’s why my posts are so long! ;)

  • http://feeds.feedburner.com/MackColliercom Mack Collier

    A year already? Wow congrats Jay, you’ve certainly made quite a mark for yourself in a very short amount of time! Happy Blogoversary, here’s to many more years of your smartitude!

    • http://www.convinceandconvert.com/ Jason Baer

      Thanks Mack. As long as I keep following your lead, I figure it will all work out. I’m just a humble acolyte, trying to keep up with The Viral Garden and the master.

  • http://feeds.feedburner.com/MackColliercom Mack Collier

    A year already? Wow congrats Jay, you’ve certainly made quite a mark for yourself in a very short amount of time! Happy Blogoversary, here’s to many more years of your smartitude!

  • http://feeds.feedburner.com/MackColliercom Mack Collier

    A year already? Wow congrats Jay, you’ve certainly made quite a mark for yourself in a very short amount of time! Happy Blogoversary, here’s to many more years of your smartitude!

    • http://www.convinceandconvert.com Jason Baer

      Thanks Mack. As long as I keep following your lead, I figure it will all work out. I’m just a humble acolyte, trying to keep up with The Viral Garden and the master.

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  • http://soloprpro.com/ Kellye Crane

    It’s just like you to celebrate your anniversary by sharing the lessons you’ve learned with us. I love your point that “we’re all teachers and we’re all students” — to me, that’s what makes this medium so exciting.

    Congratulations and thank you, Jay — I can’t wait to see what comes next!

    • http://www.convinceandconvert.com/ Jason Baer

      Kellye, sincere thanks for your consistent patronage and comments. I love having you here!

    • http://www.convinceandconvert.com/ Jason Baer

      Kellye, sincere thanks for your consistent patronage and comments. I love having you here!

  • http://soloprpro.com/ Kellye Crane

    It’s just like you to celebrate your anniversary by sharing the lessons you’ve learned with us. I love your point that “we’re all teachers and we’re all students” — to me, that’s what makes this medium so exciting.

    Congratulations and thank you, Jay — I can’t wait to see what comes next!

  • http://soloprpro.com Kellye Crane

    It’s just like you to celebrate your anniversary by sharing the lessons you’ve learned with us. I love your point that “we’re all teachers and we’re all students” — to me, that’s what makes this medium so exciting.

    Congratulations and thank you, Jay — I can’t wait to see what comes next!

    • http://www.convinceandconvert.com Jason Baer

      Kellye, sincere thanks for your consistent patronage and comments. I love having you here!

  • http://www.audienceaudit.com/ Susan Baier

    Congratulations, JB! Couldn’t happen to a nicer guy. Can’t wait for more inspiration in Year 2.

  • http://www.audienceaudit.com Susan Baier

    Congratulations, JB! Couldn’t happen to a nicer guy. Can’t wait for more inspiration in Year 2.

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  • http://www.givemescholarships.com/ Josh Barsch

    Congrats, Jason. Alongside my wife, my mother and a precious few others, you continue to hold down a spot in the “I should really pay attention to everything this person says” club.

    • http://www.convinceandconvert.com/ Jason Baer

      Thanks buddy. It’s mutual. I still use you as examples in speeches all the time.

    • http://www.convinceandconvert.com/ Jason Baer

      Thanks buddy. It’s mutual. I still use you as examples in speeches all the time.

  • http://www.givemescholarships.com/ Josh Barsch

    Congrats, Jason. Alongside my wife, my mother and a precious few others, you continue to hold down a spot in the “I should really pay attention to everything this person says” club.

  • http://www.givemescholarships.com Josh Barsch

    Congrats, Jason. Alongside my wife, my mother and a precious few others, you continue to hold down a spot in the “I should really pay attention to everything this person says” club.

    • http://www.convinceandconvert.com Jason Baer

      Thanks buddy. It’s mutual. I still use you as examples in speeches all the time.

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  • http://tstinkthink.blogspot.com/ Teri Slavik-Tsuyuki

    Your Message
    Woo hoo Jay. Congratulations. I have followed you for a while and appreciated your insights at PCBC last week. You’ve got a great thing going, and a lot of contributions to make. Looking forward to even more.
    -teri-

    • http://www.convinceandconvert.com/ Jason Baer

      Thank you Teri. Terrific to meet you at PCBC. I’m delighted to have you here, and look forward to your contributions.

    • http://www.convinceandconvert.com/ Jason Baer

      Thank you Teri. Terrific to meet you at PCBC. I’m delighted to have you here, and look forward to your contributions.

  • http://tstinkthink.blogspot.com Teri Slavik-Tsuyuki

    Your Message
    Woo hoo Jay. Congratulations. I have followed you for a while and appreciated your insights at PCBC last week. You’ve got a great thing going, and a lot of contributions to make. Looking forward to even more.
    -teri-

    • http://www.convinceandconvert.com Jason Baer

      Thank you Teri. Terrific to meet you at PCBC. I’m delighted to have you here, and look forward to your contributions.

  • http://EightTrails.com/ Ed Tankersley

    Congratulations, my friend, and more importantly, thanks for everything you’ve shared. I’m lucky to have enjoyed the benefit of your knowledge, intelligence, and humor for many years before the blog launched, and it’s gratifying to see you sharing that out to the world. Cheers!

  • http://EightTrails.com/ Ed Tankersley

    Congratulations, my friend, and more importantly, thanks for everything you’ve shared. I’m lucky to have enjoyed the benefit of your knowledge, intelligence, and humor for many years before the blog launched, and it’s gratifying to see you sharing that out to the world. Cheers!

    • http://www.convinceandconvert.com/ Jason Baer

      All part of my master plan. I make stuff up, and tell it to you. If it doesn’t fail miserably, I figure it’s at least partially accurate. More importantly, congrats to you on Eight Trails. Can’t wait to see what you do on your own blog. http://www.eighttrails.com (Subscribe to it, folks. Ed is a great writer and knows his stuff).

    • http://www.convinceandconvert.com/ Jason Baer

      All part of my master plan. I make stuff up, and tell it to you. If it doesn’t fail miserably, I figure it’s at least partially accurate. More importantly, congrats to you on Eight Trails. Can’t wait to see what you do on your own blog. http://www.eighttrails.com (Subscribe to it, folks. Ed is a great writer and knows his stuff).

  • http://EightTrails.com Ed Tankersley

    Congratulations, my friend, and more importantly, thanks for everything you’ve shared. I’m lucky to have enjoyed the benefit of your knowledge, intelligence, and humor for many years before the blog launched, and it’s gratifying to see you sharing that out to the world. Cheers!

    • http://www.convinceandconvert.com Jason Baer

      All part of my master plan. I make stuff up, and tell it to you. If it doesn’t fail miserably, I figure it’s at least partially accurate. More importantly, congrats to you on Eight Trails. Can’t wait to see what you do on your own blog. http://www.eighttrails.com (Subscribe to it, folks. Ed is a great writer and knows his stuff).

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  • http://twitter.com/bloggingnewz/status/2295871512 BloggingNewz

    Observations on Day 365 [Delicious/tag/blogging tips] http://bit.ly/NoSP6

  • http://twitter.com/unseenntmktg/status/2296287112 Unseen Net Marketing

    Social Media Observations on Day 365 | Convince & Convert News …: As some of you may know, before starting.. http://tinyurl.com/mp5qft

  • http://twitter.com/lisamloeffler/status/2297899531 Lisa Loeffler

    When it comes to social media: “We’re all teachers, and we’re ALL students.” words from @jaybaer at http://ow.ly/fFcK

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  • http://www.constructivegrumpiness.com/ Len Kendall

    Congrats Jay. I came for the bottle opener business card. But I stayed for the great info. Keep up the great work!

  • http://www.constructivegrumpiness.com/ Len Kendall

    Congrats Jay. I came for the bottle opener business card. But I stayed for the great info. Keep up the great work!

  • http://www.constructivegrumpiness.com Len Kendall

    Congrats Jay. I came for the bottle opener business card. But I stayed for the great info. Keep up the great work!

  • http://twitter.com/wallop/status/2300033582 Wallop Creative

    Some astute observations from Jason Baer: http://bit.ly/4XBM2

  • http://babajidesalu.wordpress.com/ Jide Salu

    Hello JB, I must confess I am a new reader of C&C and I must say that your blog is rich. I look forward to more tips and forward thinking leads from you. Thank you JB and God bless.

  • http://babajidesalu.wordpress.com/ Jide Salu

    Hello JB, I must confess I am a new reader of C&C and I must say that your blog is rich. I look forward to more tips and forward thinking leads from you. Thank you JB and God bless.

  • http://babajidesalu.wordpress.com Jide Salu

    Hello JB, I must confess I am a new reader of C&C and I must say that your blog is rich. I look forward to more tips and forward thinking leads from you. Thank you JB and God bless.

  • http://twitter.com/jasonfalls/status/2304534975 Jason Falls

    Congrats to @jaybaer on one year with Convince & Convert (Great Blog) – http://bit.ly/4XBM2

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  • Pingback: Social Media Observations on Day 365 | Convince & Convert News …

  • http://twitter.com/chrismingryan/status/2309619909 Chris Ming Ryan

    Likes @jaybaer RT Social Media Observations on Day 365 | Convince & Convert News | Social Media Consulting – http://tinyurl.com/mp5qft

  • http://twitter.com/michaelgass/status/2310399212 Michael Gass

    RT @JasonFalls Congrats to @jaybaer on one year with Convince & Convert (Great Blog) http://bit.ly/4XBM2

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  • http://twitter.com/jaime_rojas/status/2317009567 Jaime Rojas

    RT @tweetmeme Social Media Observations on Day 365 | Convince & Convert News | Social Media Consulting – Convin… http://tinyurl.com/mp5qft

  • http://flooringtheconsumer.blogspot.com/ C.B. Whittemore

    Jason, congratulations on learning, sharing and teaching us so much in just one year. I feel very lucky to have spent time wth you at the MPB2B and look forward to more opportunities to do so. Happy Bday #1!
    [rq=65157,0,blog][/rq]Andrea Learned on Bridging New & Old – Social Media Series

  • http://flooringtheconsumer.blogspot.com/ C.B. Whittemore

    Jason, congratulations on learning, sharing and teaching us so much in just one year. I feel very lucky to have spent time wth you at the MPB2B and look forward to more opportunities to do so. Happy Bday #1!
    [rq=65157,0,blog][/rq]Andrea Learned on Bridging New & Old – Social Media Series

  • http://flooringtheconsumer.blogspot.com C.B. Whittemore

    Jason, congratulations on learning, sharing and teaching us so much in just one year. I feel very lucky to have spent time wth you at the MPB2B and look forward to more opportunities to do so. Happy Bday #1!
    [rq=65157,0,blog][/rq]Andrea Learned on Bridging New & Old – Social Media Series

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