Convince and Convert, Digital Marketing, Social Media Strategy

The Social Media Train: Catch It While You Can

Why, What, When & How to Implement Social Media Campaigns

Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business Press (all the way from Milan), we addressed an invigorated group of PR firm principals.

Lots of great questions about the nuts and bolts of social media.

That was the intention of our presentation, to focus on the specifics, not just the usual “social media is important” pabulum.

Comments on the presentation most welcome.

View or download here via Slideshare:

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