Convince and Convert, Convince & Convert News

What Do You Think of the New Design for Convince and Convert

Redesigned Convince & Convert Homepage

As the “original” Convince & Convert team member (I’ve been working with Jay on C&C since 2009), I have a unique look into the evolution of this company – one that started with a single political-science-major-turned-social-media-expert and has grown into an 8-person virtual powerhouse.

In the beginning, Jay was blogging at least 4 times a week, every week. The site was a place for social media and digital marketing musings. Soon, readers took an interest in guest blogging, and the topics we covered grew deeper – public relations, case studies, email marketing, metrics, and personal branding all came into play. Now, we’ve got a 5-day-per-week posting schedule that includes a guest blog spot, a visual spot (Social Image of the Week), a video spot (Baer Facts), a podcast spot (Social Pros), and, of course, a special spot for Jay.

Convince & Convert is no longer just a blog; we are a speaking company, a consulting company, and a relationships company. We help take the guesswork out of social media strategy and implementation, we teach the benefits and tools to create outstanding content, we inspire companies to become a Youtility, and we have a lot of fun doing it.

As a result, and because our website is our main hub, we’re working on a new look that we hope will better service our clients, our readers, and anyone else who stumbles upon our website.

Instead of focusing solely on the blog, we wanted to showcase the services that Convince & Convert can offer, including our consulting, training, and speaking services. We also wanted to have a special place for our longer form content, like the Social Pros Podcast and ebooks.

Here’s a quick preview of what we’re developing for the homepage:

A_ConvinceConvert_HomeDesktop_03_03 (1)

An internal page:


And the blog:


In addition to this site, we’re also working on a new look for Jay’s personal site which showcases his books and speaking. We’ll be launching that site shortly after the release, so stay tuned for an official announcement.

These are still a work in progress, but we’d love to hear what you think about the new design. We love constructive criticism and can’t wait to hear your thoughts!

  • Martin Huntbach


    I really like how clean and simple it is. Opt in’s will skyrocket too!!

    • Jess Ostroff

      Thanks, Martin!!

  • FitMissy

    Much nicer!!!!!!!!

  • prairiefox

    Really like the design, but I also feel like it’s very similar to the Content Marketing Institute website. I would prefer some visual differentiation so that I can easily tell at a glance which site I’m on

    • Jess Ostroff

      Ah, interesting point. Thank you. They are good friends of ours, but we didn’t try to mimic their site on purpose!

  • Joseph Manna

    Looks great, Jess! I’m curious do you also have responsive / scaled-down versions of the design?

    • Jess Ostroff

      We are working on them in development, but don’t have them now. But yes, we will have them eventually!

      • Joseph Manna

        Awesome. Whenever all the changes go live, it would be great to hear a screencast on why you made various changes. We’re about to do the same ourselves with our blog(s) and I’ll be explaining the why behind the what. :)

        • Jess Ostroff

          Great idea! Thanks, Joe!

  • chris_rainey

    Great job! The organization is much cleaner, navigation is easier – keep raising the bar.

  • Loz James

    Hi Jess

    The new design is really effective – clean, crisp and looks like it will convert very well.

    Best of luck with it :-)



    • Jess Ostroff

      Yes, conversions are always part of the plan :) Thank you, Loz!

  • Roger Hurni

    I dig it.

    • Jess Ostroff

      Thanks, Roger. Hope you’re doing well!

  • dtstanley

    Love the concepts and how you are focusing the design and content on clearer topics!

    • Jess Ostroff

      Woohoooo! Thanks, Don!

  • Brad

    For the “Internal Page,” all I could think of is “Seth Godin,” and his famous thinking head on the top left of his site. Overall, I think the new site is an improvement. I like the cleaner background, and overall nicer look. Social media icons on top are a nice touch.

    • Jess Ostroff

      Ha! I know what you’re talking about, that makes sense. So interesting to see how different people react to different designs. Thank you!

  • Dale Glasgow

    These designs are clean, lots of white space.
    Home page comments…I viewed the designs in a full size browser to really see what you are asking.
    1. Main image shadow is a little plain, an outer box line to separate? this image of Jay needs more humanness… and future ones. Maybe a female photographer/videographer.
    2. I’m aching for more to look at, thumbnails, links above the fold. texture.
    3. Since we have to scroll down on a desktop browser… maybe add a mini slider to engage the hot video and hot blog posts, or place under the nav to the right or in one of the content areas below.
    4. love to see a second design choice to balance the critique.

    • Jess Ostroff

      Hi Dale,

      Great points, thank you. We don’t have a lot more to go off of until we get into development, but we will soon. And we liked this first stab at the design so much that we didn’t feel the need to get a second design! Thanks again for all the thoughts, we’ll keep them in mind for development.

      • Dale Glasgow

        Understand that Jess, have fun with the next step… make sure to get some sleep.

  • Ari Herzog

    I’m accustomed being the minority but the blog layout reminds me of Lifehacker and Gizmodo — with block comments and Facebook-like columns of them. I like those sites but not the comment sections.

    • Jess Ostroff

      Thanks for your always critical feedback, Ari :) Do you mean you don’t like how they handle the comments visually?

      • Ari Herzog

        I like to write comments. From that angle, I prefer single-column comments, nested ideally such as right here right now. The Gizmodo look is different and it turns me off.

  • Andy Newbom

    looks good overall. the home page will better reflect what you do and are now. Assume it will be perfect in mobile? fully responsive html5 right?

    • Jess Ostroff

      That’s the plan! Thanks, Andy.

  • Adam

    Looks great Jess!

    • Jess Ostroff

      Thanks, Adam :)

  • RedSlice

    Overall, looks good, Jess! I think I’m in the minority that things are still a bit too “busy” for my personal taste (the Blog page layout overwhelms me a bit and I’m not sure where to look first due to so many images), but I think I can get used to it. And… is it me or is the email opt-in buried at the bottom of the Home Page, way below the fold? (I could totally be missing something…wouldn’t be the first time!)

  • Chel Wolverton

    Am I the only one that feels like it’s missing the personality of the current look? That’s a lot of white space compared to the current look.

    I hate being negative in response to an ask like this but if I’ve learned anything about website design in combination with marketing it’s to make your call to action clear to the user. On the home page I see that the request consultation button is orange, why not make it purple so it stands out as the thing you want people to do?

    The home page is a little bit busy with the blog stuff added in. The blog is way too busy, I have no idea where my eyes are supposed to go on the page.

    No matter how you go, I’ll keep reading. :)

  • Nick Robinson

    I think the blog layout is well thought out for 3 reasons: #1 – People are becoming accustomed to the Timeline/Pinterest type of layout #2 – Mobile browsing #3 – Nice use of a CTA in the middle as people browse the headline widgets. Any plans to A/B test layout variations? Also, is there a hypothesis for switching the column to the left side of the page? I’m thinking that would re-locate to the bottom of the page when browsing via mobile.

  • Barry Feldman

    I’d say the blog page looks tasty (but would move the sidebar to the right: less important). Luke warm on the rest.

  • Vince Robisch

    I like the homepage and the internal page. Looks more like a business rather than “just” a blog. The blog page is too busy for my taste.

  • Priyanka Dey

    Home page is nice. Is the layout working well with mobile ? but i found bit of emptiness in the internal page. Simple but imposing.