• http://blog.emaildiva.net/ Andrea Merida

    Amen, amen, amen, Jason. Thank you for clearly articulating exactly what I’ve been thinking. My niche are independent fashion designers and apparel-related businesses, and I’m also telling them that the need vs. want impulse for purchases hasn’t changed, it’s just that buyers are more discriminating. So they have to be even more in contact with them and even more clearly demonstrate the value of their collections.

    Thanks for the great post!

  • http://blog.emaildiva.net Andrea Merida

    Amen, amen, amen, Jason. Thank you for clearly articulating exactly what I’ve been thinking. My niche are independent fashion designers and apparel-related businesses, and I’m also telling them that the need vs. want impulse for purchases hasn’t changed, it’s just that buyers are more discriminating. So they have to be even more in contact with them and even more clearly demonstrate the value of their collections.

    Thanks for the great post!

  • Jason Baer

    Andrea –

    Thanks very much for the kind words. No question that consumers still want the same things, especially from brands they’ve already trusted. That’s why I believe email will be HUGE in 2009 and 2010 if it’s executed properly. Go get ‘em!

  • Jason Baer

    Andrea –

    Thanks very much for the kind words. No question that consumers still want the same things, especially from brands they’ve already trusted. That’s why I believe email will be HUGE in 2009 and 2010 if it’s executed properly. Go get ‘em!

  • http://twitter.com/kathysacks/status/ Kathy Sacks

    Am liking the video blog post from @jaybaer about 4 critical steps for marketing in a recession. http://tinyurl.com/6kd8n9 Good stuff.

  • letstalkandchat

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